Orange Team Brief A Solution

DIGIBOOZE

RESPONSIBILITYACCOMPLISHMENT

FUN-UPSMANSHIPCOMRADERIE

ON-DEMANDINSTANTGRATIFICATION

FOLLOWFood trucksThe Colbert ReportGilt salesTheir CEO

CHECK INThe OfficeBarsClubs

POST“Instagram has to be feeling pressure from MSFT” “Good luck, #SFBatKid!”“Ordering Seamless AGAIN”

PINVacation spotsClothes from WaneloTabata how-tosExpensive dining sets

SHARETV spoilersKindle recommendationsBuzzFeed posts

READEaterMessages on TindrForbesUrban Daddy

THE FEARLESS TRANSITIONER

EARN IT. DESERVE IT. EXPECT IT.

THE BRAND WHORECOGNIZES & REWARDS

YOUR HARD WORK

OWN THE DAY EARN THE NIGHT

eRND

DISCOVER AUTHENTICATE LOAD CARD

eRN & SHARE POINTS SPEND

Utilize BuzzFeed to tell our Digibooze story by creating branded content and pushing this out with social content seedings. Eight Buzzfeed Sponsored Editorials and eRND button takeovers will be spread out through out the year, keeping our brand top of mind and in turn allowing our eRND card to go viral.

TOTAL SPEND: $450,000IMPRESSIONS: 50,732,807

Leverage topical interest data and keyword targeting to identify our Digibooze audience in real time. Ads will be placed on FB and Twitter around what our consumer is sharing, reading, and talking about.

SPEND: $100,000CLICKS: 153,846

Build custom audience segments based on social interest data: check-ins, pins, follows, keywords, and #hashtags. Accurately and efficiently reach segments on mobile and in social environments while they are on-the-go. Fixed targeted social streams will be displayed across Android users’ feeds.

SPEND: $200,000IMPRESSIONS: 33,333,333

Reach our audience with Adtheorent’s Real Time Learning Machine through interactive rich media units & SMS messages; spreading awareness and guaranteeing engagement. Multiple CTAs will drive consumers to register for their Google Now Card, watch a :15s instructional video, and share the experience on their social networks.

SPEND: $100,000IMPRESSIONS: 21,691,974

CONTENT AUDIENCE MOBILE SOCIAL MOBILE REACH

Partner with Google to amplify max awareness of this first to market eRND Google Now Card. Our consumer will automatically see an invitational overlay when they are checking emails, opening Google, and visiting YouTube to drive registration.

SPEND: $150,000

PREMIUM PARTNERSHIPGOOGLE PROPERTIES

SCREENSHOT EXAMPLESContent Audience Mobile Social

Mobile Reach Premium Partnership

MEDIA BUDGET$1,000,000

BuzzFeed $450,000Taykey $100,000140 Proof $200,000Adtheorent $100,000Google $150,000

eRNTHE NIGHT