I. History of Oral I. History of Oral Communication Communication
Jan 19, 2015
I. History of Oral I. History of Oral CommunicationCommunication
History of Oral History of Oral CommunicationCommunication
Speech was Speech was developed about developed about 200,000 years ago200,000 years ago
Symbols were Symbols were developed about developed about 30,000 years ago30,000 years ago
Writing was Writing was developed about developed about 7,000 7,000
History of Oral History of Oral CommunicationCommunication
Evolution of the Evolution of the brain differentiated brain differentiated humans from humans from animals, as among animals, as among other things it other things it allowed humans to allowed humans to master a very master a very efficient form of efficient form of communication - communication - speech. speech.
History of Oral History of Oral CommunicationCommunication
FOXP2 regulates FOXP2 regulates genes involved in genes involved in the development of the development of tissues such as tissues such as brain, lung, and brain, lung, and gut.gut.
FOXP2 is required FOXP2 is required for proper brain for proper brain and lung and lung development development
II. Definition of TermsII. Definition of Terms
Definition of TermsDefinition of Terms
Oral communication:Oral communication: the conveyance of the conveyance of ideas and information in forms that can be ideas and information in forms that can be listened to or spokenlistened to or spoken
Verbal Oral communication:Verbal Oral communication: the the conveyance of ideas and information in forms conveyance of ideas and information in forms that can be listened to or spoken using wordsthat can be listened to or spoken using words
Non Verbal Oral communication:Non Verbal Oral communication: the the conveyance of ideas and information in forms conveyance of ideas and information in forms that can be listened to or spoken using no that can be listened to or spoken using no wordswords
Definition of Terms Definition of Terms (continued…)(continued…)
Examples of Nonverbal Oral MessagesExamples of Nonverbal Oral Messages IntonationsIntonations: :
– rising intonation for echo or declarative questions (rising intonation for echo or declarative questions (He found it on the He found it on the street?street?))
– falling intonation for falling intonation for wh-wh- questions ( questions (Where did he find it?Where did he find it?) and ) and statements (statements (He found it on the street.He found it on the street.). ).
Grunts: Grunts: Sighs: Sighs: used to express reliefused to express relief
Pitch:Pitch: Volume:Volume: Silence:Silence: Others…Others…
Definition of Terms Definition of Terms (continued…)(continued…)
ParalanguageParalanguage: non-verbal elements : non-verbal elements of communication used to modify of communication used to modify meaning and convey emotion. meaning and convey emotion.
Definition of Terms Definition of Terms (continued…)(continued…)
Manner of Manner of ArticulationArticulation: : describes how the describes how the tongue, lips, and tongue, lips, and other speech other speech organs are organs are involved in making involved in making a sound make a sound make contact contact
III. Uses / PurposeIII. Uses / Purpose
Guess the Tagline?Guess the Tagline?
Just do it. (1988)Just do it. (1988)
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Melts in your Melts in your mouth, not in mouth, not in your hands. your hands. (1954)(1954)
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When it When it absolutely, absolutely, positively has to positively has to be there be there overnight. (1982)overnight. (1982)
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Finger-lickin’ Finger-lickin’ good! (1952)good! (1952)
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Let your fingers Let your fingers do the walking. do the walking. (1964)(1964)
Guess the Tagline?Guess the Tagline?
The happiest The happiest place on earth. place on earth. (1960s)(1960s)
Guess the Tagline?Guess the Tagline?
Fly the friendly Fly the friendly skies. (1966)skies. (1966)
Guess the Tagline?Guess the Tagline?
Kills bugs dead. Kills bugs dead. (1966)(1966)
Guess the Tagline?Guess the Tagline?
Share moments. Share moments. Share life. Share life. (1990s)(1990s)
Guess the Tagline?Guess the Tagline?
Think outside the Think outside the box. (1990s)box. (1990s)
Think different. Think different. (1998)(1998)
Guess the Tagline?Guess the Tagline?
Reach out and Reach out and touch someone. touch someone. (1979)(1979)
Guess the Tagline?Guess the Tagline?
The mind is a The mind is a terrible thing to terrible thing to waste. (1972)waste. (1972)
Guess the Tagline?Guess the Tagline?
Look, Ma, no Look, Ma, no cavities! (1958)cavities! (1958)
Guess the Tagline?Guess the Tagline?
This is your This is your brain. This is brain. This is your brain on your brain on drugs.drugs.Any questions? Any questions? (1987)(1987)
Guess the Tagline?Guess the Tagline?
We bring good We bring good things to life. things to life. (1981)(1981)
Guess the Tagline?Guess the Tagline?
They’re gr-r-r-They’re gr-r-r-eat! (1950s)eat! (1950s)
““It's not what he said, It's not what he said, it's the way he said it's the way he said
it.”it.”
Business Uses of Business Uses of Paralanguage & Oral Paralanguage & Oral
CommunicationCommunicationUsed to emphasize other forms of Used to emphasize other forms of
communicationcommunicationUsed to express / hide emotions or Used to express / hide emotions or
attitudesattitudesUsed as a tool to better recall an idea Used as a tool to better recall an idea
or concept of a product or companyor concept of a product or company
IV. Advantages & IV. Advantages & DrawbacksDrawbacks
AdvantagesAdvantages
Able to retransmit information to Able to retransmit information to others thru word of mouth unlike others thru word of mouth unlike nonverbal visual communicationnonverbal visual communication
Paralanguage transcends language Paralanguage transcends language barriersbarriers
Does not require visual contactDoes not require visual contact
DisadvantagesDisadvantages
Paralanguage is mostly limited to Paralanguage is mostly limited to face to face contactface to face contact
Except for paralanguage, it is subject Except for paralanguage, it is subject to language barriersto language barriers