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Deck Overview
Audience: General Audience not familiar with Oracle Product Strategy
Time:
1.01.5 Hours
Presentation Goals: The goal of this deck is to explain at a high level Oracles BI
Strategy and Products. The slides within this deck provide the
presenter with standard slides across BI Suite, BI Applicationsand Enterprise Performance Management.
Last Updated 5/23/2007
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Oracle BI Strategy and Products
Presenter
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The following is intended to outline our general
product direction. It is intended for information
purposes only, and may not be incorporated into any
contract. It is not a commitment to deliver any
material, code, or functionality, and should not berelied upon in making purchasing decisions.
The development, release, and timing of any
features or functionality described for Oracles
products remains at the sole discretion of Oracle.
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Business Intelligence is the #1 Priority
the most important technology in 2007 is business intelligence
Source: CIO Insight, The Future of I.T.: What's on Tap for 2007 and Beyond, January 16, 2007
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Oracles Product Strategy
Integrated Business Intelligence Database Business Intelligence & Data Mining Functions Integrated in
Database
Integrated Business Intelligence Tools
Best-of-Breed, Next Generation Business Intelligence
Technology Platform
Integrated Analytic Applications
Enterprise Wide, Industry Specific Analytic and Corporate
Performance Management Applications
Exploits Any Information Technology Environment
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The Industrys Most Comprehensive BI Solution
Oracle OLAPOracle Data MiningOracle PartitioningOWB/ODI
ORACLE DATABASE with DATA WAREHOUSING OPTIONS
ORACLE BUSINESS INTELLIGENCE SUITE
Oracle BI Suite Standard EditionOracle BI Suite Enterprise Edition
BI Applications
Multi-source
ORACLE BUSINESS INTELLIGENCE APPLICATIONS
BI Applications
For DBI
Performance
Management
BI Applications
for EPM
Oracle BI Suite SE1
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BI SE and BI EE Interop and MigrationPaths for BI SE (Discoverer) Customers
1. Stay on BI SE forever 10.1.2.2 just delivered (Calculated Members)
10.1.2.3 and 11g in progress
Dedicated development team
Lifetime support2. Use both to gain new function
Leverage Disco EULs as a data source
Discoverer analysis surfaced in Dashboards
Use Delivers for alerting
3. Migrate SE to EE Metadata migration utility, methodology, and Oracle
Consulting services
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Oracle BI Suite Enterprise EditionUnified Business Intelligence Infrastructure
Ad-hocAnalysis
ProactiveDetectionand Alerts
MS OfficePlug-in
Reporting &Publishing
InteractiveDashboards
DisconnectedAnalytics
OLTP & ODSSystems
Data WarehouseData Mart
SAP, OraclePeopleSoft, Siebel,
Custom Apps
FilesExcelXML
BusinessProcess
WebServices
Oracle
BI ServerMultidimensional Calculation and Integration Engine
Intelligent Caching Services
Intelligent Request Generation and Optimized Data Access Services
Common Enterprise Information Model
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Common Enterprise Information ModelEnables Consistency, Security, Reuse, Flexibility
Presentation Layer
Physical Layer
Semantic Object Layer
User roles, preferences Simplified view Logical SQL interface
Dimensions Hierarchies Measures Calculations Aggregation Rules Time Series
Map Physical Data Connections Schema
Role-based views of the information
Consistent definition of businessmeasures, metrics, calculations
Model once, deploy anywhere
Across any data sources
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Ad Hoc Analys is
Formatted Reports
Common Enterprise Information ModelModel once, deploy everywhere
Information consistency
Information availability
Eliminates data silos
Increased user adoption
Greater Leverage in IT
Oracle BI EE Server
Common Enterprise Information Model
Proact ive Aler ts
Interact ive Dashbo ards
Disconn ected Analyt ics
Microsof t Off ice
Bus iness Processes
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Oracle BI ServerNext-Generation BI Server
Common EnterpriseInformation Model
Advanced calculation &federation engine
Intelligent requestgeneration and optimized,distributed data access
Analytical and Operational
reach Mission critical scalability
and performance
Oracle BI EEEnd User Products
Other 3rd PartyTools
Native RDBMS Oracle SQL Server DB2 TeradataODBC
Multi-dimensional XMLA Oracle OLAP Option MS Analysis Services SAP BW
Other XML, Excel Text
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End User ProductsEnterprise Edition
OracleDelivers
Guided experience leads user from insight to action Intuitive and interactive dashboards/scorecards
Personalized, function-specific and role-based
OracleInteractiveDashboards
Oracle
Answers
Powerful ad-hoc analysis via 100% Web UI
Zero training environment
Create, modify and author analysis, pivots anddashboards
Dynamic problem/opportunity detection and
notification
Automated analytic workflows and processes
Tailored delivery for wide range of mobile
devices
OracleBI Publisher
Uses Word and Adobe as report layout tools
Many sophisticated outputs
Extract once, Publish many times
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Enhances Existing Customer InvestmentsHot-Pluggable Integration with Heterogeneous Systems
Security Data Access ETL
Oracle
KerberosiPlanetMSFT ADNovellCustomOthers ..
Oracle RDBMSOracle OLAP Option
Microsoft SQL Server& Analysis Services
IBM DB2TeradataEssbaseSAP BWXML, Excel, TextOthers ..
Oracle Data Integrator
(Sunopsis)Oracle WarehouseBuilder
InformaticaAscentialOthers ..
Any JSR 168Portal
Oracle BI, HYSL, BOBJ,COGN, MSTR, Actuate ..
Oracle EBS, Siebel, SAP,PeopleSoft, JD Edwards ..
Excel, Outlook,Lotus Notes ..
Portals
Analytic Tools
and Reporting Applications Desktop Tools
Oracle BI Server
Common Enterprise Information Model
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Oracle BI ApplicationsSingle or Multi-source Analytic Apps Built on OBIEE
Oracle BI Suite EE
Ad-hocAnalysis
ProactiveDetectionand Alerts
MS OfficePlug-inReporting &PublishingInteractiveDashboards DisconnectedAnalytics WebServices
Sales
Service &
Contact
Center
Marketing
Order
Management
& Fulfillment
Supply
ChainFinancials
Human
Resources
PackagedETL Maps
UniversalAdapters
IVR, ACD, CTIHyperionMS Excel
Other Data Sources
DW Schema
Oracle BI Applications
http://www.peoplesoft.com/corp/en/public_index.jsphttp://www.siebel.com/http://www.sap.com/index.asp8/11/2019 Oracle BI Strategy 11g
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Oracle BI ApplicationsMulti-Source Analytics with Single Architecture
Travel& TransAuto Comms& Media ComplexMfg ConsumerSector Energy FinancialServices HighTech Insurance& Health LifeSciences PublicSector
Other Operational& Analytic Sources
Oracle BI Suite Enterprise Edition
Prebuilt adapters:
Sales
Service &
Contact
Center
MarketingOrder
Management
& Fulfillment
Supply
ChainFinancials
Human
Resources
PipelineAnalysis
TriangulatedForecasting
Sales TeamEffectiveness
Up-sell /Cross-sell
Cycle Time
Analysis
LeadConversion
EmployeeProductivity
CompensationAnalysis
HR ComplianceReporting
WorkforceProfile
Turnover
Trends
Return onHuman Capital
A/R & A/PAnalysis
GL / BalanceSheet Analysis
Customer& Product
Profitability
P&L Analysis
Expense
ManagementCash FlowAnalysis
SupplierPerformance
SpendAnalysis
ProcurementCycle Times
InventoryAvailability
Employee
ExpensesBOM Analysis
OrderLinearity
Ordersvs. AvailableInventory
Cycle TimeAnalysis
BacklogAnalysis
Fulfillment
Status
CustomerReceivables
CampaignScorecard
ResponseRates
ProductPropensity
Loyalty andAttrition
Market Basket
Analysis
Campaign ROI
ChurnPropensity
CustomerSatisfaction
ResolutionRates
Service RepEffectiveness
Service Cost
Analysis
ServiceTrends
http://www.peoplesoft.com/corp/en/public_index.jsphttp://www.sap.com/index.asphttp://www.siebel.com/8/11/2019 Oracle BI Strategy 11g
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How do I reduce agent turnover and staffing costs?
What is the impact of my average handle time, average queuehold time and one-and-done rate on customer satisfaction?
Service
Customers
Sales
Marketing
Distribution
Finance
HR/Workforce
Operations
Procurement
Customers
Customers
Suppliers
Suppliers
Suppliers
Advanced Analysis Often Spans
Heterogeneous Data Sources
How does call center agent tenure, training, & compensationaffect efficiency and cross-selling performance?
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Oracle BI ApplicationsMulti-Source Analytics with Single Architecture
Travel& TransAuto Comms& Media ComplexMfg ConsumerSector Energy FinancialServices HighTech Insurance& Health LifeSciences PublicSector
Other Operational& Analytic Sources
Oracle BI Suite Enterprise Edition
Prebuilt adapters:
Sales MarketingOrder
Management
& Fulfillment
Supply
ChainFinancials
Human
Resources
PipelineAnalysis
TriangulatedForecasting
Sales TeamEffectiveness
Up-sell /Cross-sell
Cycle Time
AnalysisLead
Conversion
EmployeeProductivity
CompensationAnalysis
HR ComplianceReporting
WorkforceProfile
Turnover
TrendsReturn on
Human Capital
A/R & A/PAnalysis
GL / BalanceSheet Analysis
Customer& Product
Profitability
P&L Analysis
Expense
ManagementCash FlowAnalysis
SupplierPerformance
SpendAnalysis
ProcurementCycle Times
InventoryAvailability
Employee
ExpensesBOM Analysis
OrderLinearity
Ordersvs. AvailableInventory
Cycle TimeAnalysis
BacklogAnalysis
Fulfillment
Status
CustomerReceivables
CampaignScorecard
ResponseRates
ProductPropensity
Loyalty andAttrition
Market Basket
AnalysisCampaign ROI
Service &
Contact
Center
ChurnPropensity
CustomerSatisfaction
ResolutionRates
Service RepEffectiveness
Service Cost
AnalysisServiceTrends
http://www.peoplesoft.com/corp/en/public_index.jsphttp://www.sap.com/index.asphttp://www.siebel.com/8/11/2019 Oracle BI Strategy 11g
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Prebuilt ETL to extract data from over 3,000
operational tables and load it into the DW, sourced
from CRM systems, call center telephony middleware
and other sources
1
Service Analytics utilizes ETL routines that extract
data from 2,000+ operational tables and load it into 15
star-schemas available for immediate analysis
2
Pre-mapped metadata, defining real-time access to
analytical and operational sources, embedded best practice
calculations and metrics for the contact center
3
A best practice library of over 150 prebuilt role-based
intelligence dashboards, reports and alerts for service and
contact center agents, managers and executives
4
Business AnalyticsWarehouse
Presentation Layer
Logical Business
Model
Physical Sources
Service and Contact Center Analytics
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Example: Analytic Workflows
Business
Objectives /
Issues
Gain
Insights
Take ActionTarget collection efforts to
reduce overdue balances
Drill to
Overdue Invoice Detail
Who are the Customers
and Collectors?
How long is the
underlying Overdue
Balance pending?
Is Overdue Balances
trending up?
Is DSO on target?
Maximize Cash Flow
Drill to
Due Balances by Region
What is the aging of
Due Balances?
Are Payment Terms
in compliance?
Is DPO on target?
Business Function:Receivables
Role:Director, Credits & Collections
Objectives:
1) Maximize Cash Flow 2) Control Risk of
Receivables Portfolio
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Example: Analytic WorkflowsBusiness
Objectives /
Issues
Gain
Insights
Take ActionTarget collection efforts to
reduce overdue balances
Drill toOverdue Invoice Detail
Who are the Customers?
How long is theunderlying Overdue
Balance pending?
Is Overdue Balances
trending up?
Is DSO on target?
Maximize Cash Flow
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Build from Scratchwith Traditional BI Tools
Oracle Analytic Applications
Prebuilt Business Adapters forOracle, PeopleSoft, Siebel, SAP,others
Prebuilt DW design, adapts to yourEDW
Role-based dashboards andthousands of pre-defined metrics
Easy to use, easy to adapt
Weeks or Months
Back-endETL andMapping
DW Design
Define Metrics& Dashboards
Back-endETL andMapping
DW Design
Define Metrics& Dashboards
Training / Roll-out
Training / Rollout
Months or Years
Oracle Analytic Applications
solutions approach:
Faster time to value
Lower TCO
Assured business value
Source: Patricia Seybold Research, Gartner, Merrill Lynch, Oracle Analysis
Speeds Time To Value and Lowers TCO
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Enterprise Performance Management SystemIntegrates Transaction, Intelligence, Financial Systems
EnterpriseResourcePlanningSystems
OperationalBusiness
IntelligenceSystems
EnterprisePerformanceManagement
System
FinancialPerformance
ManagementSystems
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Oracle BI Product StrategyKey Product Differentiators
Enterprise Semantic Model Cross-Source Model Centric vs. Single Source Reporting
Pervasive Business Insight Empower Business Users with Embedded Insight
Real Time Predictive Insight Activity Monitoring and Predictive Analytics
Business Process Optimization Sense & Respond with Intelligent Business Processes
Fastest Time to Value & Lowest TCO Pre-packaged Performance Management & Analytic Applications
Across Siebel, Peoplesoft, e-Business Suite, JDEdwards, & SAP
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Oracleand Hyperion
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Enterprise Performance Management SystemOracle with Hyperion
InsightPerformance
Action
SetGoals
Plan
Monitor
Analyze
Report
Align
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The New, Extended Oracle BIA System for Enterprise Performance Management
BI Tools and Foundation
BI and PerformanceManagement Applications
Oracle Business Intelligence
Best-of-breed BusinessIntelligence Tools
Integrated BI Foundation
Enterprise Semantic Model
Operational BusinessIntelligence Applications
Performance ManagementApplications
Integrated with each other
Works with any information technology
environmentOracle, non-Oracle, or mixedHot-Pluggable
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Oracle Business Intelligence Tools & FoundationExtended and Unified Business Intelligence Infrastructure
Ad-hoc
Analysis
Interactive
Dashboards
Proactive
Detectionand Alerts
MS Office
& OutlookIntegration
Reporting &
Publishing
Disconnected
& MobileAnalytics
OLTP & ODSSystems
Data WarehouseData Mart
SAP, OraclePeopleSoft, Siebel,
Custom Apps
FilesExcelXML
BusinessProcess
Multidimensional Calculation and Integration Engine
Integrated Security, User Management, Personalization
Intelligent Request Generation and Optimized Data Access Services
Essbase
Common Enterprise Information Model
Essbase
Analytics
Data
Integration
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Oracle Business Intelligence ApplicationsAn Enterprise Performance Management System
Oracle Business Intelligence Foundation
OLTP & ODSSystems
Data WarehouseData Mart
SAP, OraclePeopleSoft, Siebel,
Custom Apps
FilesExcelXML
BusinessProcess
Essbase
Common Enterprise Information Model
Reporting
Sales &
Marketing
Modeling Planning BudgetingFinancial
ManagementConsolidation Scorecards
Verticals
PlanningAnalytic Apps
Human
Resources
Order
Management
& Fulfillment
Supply
ChainFinancial
Analytics
Scorecarding