The Optism difference Multinational reach — Optism is deployed or set to deploy in several markets around the world, including South Africa, Ghana, Nigeria, United Arab Emirates, India, USA and Germany. Scale and reach — Short Message Service (SMS) brings scale and reach unmatched by any other medium—traditional or digital. 99.9% of all phones can send and receive SMS. Ease of use — The Optism platform was designed in consultation with media planners and buyers. You can plan, book, optimize and collect reports on campaigns with just a few clicks. Precise targeting through stated preferences — Precision and permission bring huge increases in relevance, response rates, and user engagement — boosting ROI. Recent campaigns have enjoyed response rates of 25% of higher. High quality, long-term engagements — Optism conversational marketing techniques allow you to have longer and more powerful interactions with consumers. Flexible and innovative — Run brand or tactical campaigns that use a range of calls to action, including click-to-call and mobile vouchers, as well as polling and viral techniques. Optism™ is a full-service permission-based mobile marketing solution from Alcatel-Lucent. With Optism, you can create and distribute targeted promotions, offers and advertising in the form of dialogue-driven, interactive mobile messaging. Your advertising is delivered to users mobile phones based on their stated permission and preferences. Put simply, Optism connects consumers with brands that fit their lifestyles. Optism audiences are 100% opted in and 100% profiled. Participants explicitly share information about themselves (such as age, gender, location and lifestyle interests) so you can reach a receptive audience with relevant brand messages. With Optism, everyone wins Value for brand Return on investment Value for operator Return on investment User’s priorities • End of use • Transparency • Relevancy Brand’s needs • Reach • Interaction and engagement • Ease of use Operator’s Goals • Profitability • New revenue stream • User loyalty Optism’s Value Value for user Enhanced experience Permission-based mobile marketing Helping advertisers engage with opted-in and profiled audiences