Mobile Camp Montreal Optimizing for Mobile Search 1
Aug 20, 2015
Mobile SEO
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Mobile Camp Montreal
CT Moore
• Strategist / Acct. Mngr. with @NVI
• Mobile Biped @GypsyBandito
• Android User
• Search Marketer Since 2005
Mobile Search Trends
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Mobile Camp Montreal
• Increased 500% from 2008-2010
• Grew 50% in the first half of 2010
• From Q4 2009 to Q4 2010:o Android searches grew 10-fold o Worldwide searches grew 230%
• 10-15% of al search traffic is mobile
Source: Google
Mobile Search Trends
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Mobile Camp Montreal
32% Search More by Phone than by Computer
Source: Performics, 2011
Mobile Search Trends
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Mobile Camp Montreal
Nearly Half of Mobile Users Search 20+ Times/Month
Source: Performics, 2011
Smartphone Search Trends
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Mobile Camp Montreal
• 77% of users visit search engines the most
• 74% made a purchase based on smartphone search• 76% in store• 59% from PCs• 35% from phone
• 95% looked for local info and 88% took action w/in a day
• 9/10 searches result in an action• 24% of users recommend brand/product • 77% have contacted a business (61% call, 59% visit)
•79% of top advertisers don’t have mobile optimized website
Source: Google, 2011
Mobile SEO
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Mobile Camp Montreal
Agenda
• SEO Basicso Onsite vs Offsite
• Local SEOo Geo-Targeting Users
• Mobile SEOo Optimizing for Devices
SEO “101”
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Mobile Camp Montreal
INDEXATION + RELEVANCY + POPULARITY
• Removing any hurdle to the crawlers is key for a perfect indexation• Map your site architecture in accordance with semantic verticals to reach ideal relevancy• Balance the quantity, quality, aging & regularity of your linkgraph to maximize popularity
keyword research
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Mobile Camp Montreal
What Why• A relevant selection of the best combinations
of keywords for your site and industry•To understand where your site traffic to
your web site
•To understand which keywords have best search volume & conversion potential
How • With search volume data provided by Google Keyword tool
and other tools
• List of best keywords associated with themes and sections/sub-sections/pages of your pages
• Full list of keywords with search volume data, separated by themes
• A suggested sitemap with URLs, meta descriptions, page titles & targeted keywords to optimize to all associated pages
Deliverables
keyword research
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Mobile Camp Montreal
Google Adwords Keyword Tool
• Competition
• Global Search Volume
• Local Search Volume
• Average CPC
OnSITE SEO
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Mobile Camp Montreal
Page Copy / Content
• Unique Content
• 250 words min (suggested)
• Headers (H1, H2, H3 tags)
• Bullet Lists
• 2-5% Keyword Density
OFFSITE SEO
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Mobile Camp Montreal
What Why• On an ongoing basis, building authority and
popularity to the site•to increase keyword ranking results
How • Leveling powerful links of major competitors• Bartering with well ranked industry niche sites• Links from existing partners• Compensation-driven links from blogs & niche websites• Free / Paid useful Directories & Forums links• Links from the NVI network of corporate & blog sites• Widget deployment• Social News Optimization of content
• Link acquisition report• Rankings report• Traffic report
Deliverables
OFFSITE SEO
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Mobile Camp Montreal
Source : SEOmoz Search Ranking Factors 2009
SEO Off-site represents 66% of the Search Ranking Factors
LOCAL SEO
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Mobile Camp Montreal
Reminder…
• 95% looked for local info
• 88% took action w/in a day
Source: Google, 2011
LOCAL SEO
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Mobile Camp Montreal
Overview
• The 7-Pack
• Onsite Optimization
• Local Listings
• Reviews
LOCAL SEO
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Mobile Camp Montreal
Onsite Optimization
• Page Titles
• Meta Descriptions
• Content / Copy
• Contact Info
• Micro Formats
LOCAL SEO
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Mobile Camp Montreal
Local Listings
• Google Business Listings
• YellowPages.ca
• Yelp
• Contact Consistency
• Reviewso User Nameso IP Addresses
MOBILE SEO
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Mobile Camp Montreal
Overview
• Basics of Mobile Optimization
• Transcoding & Conversions
• Mobile Checklist
• Free Tools
MOBILE SEO
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Mobile Camp Montreal
Transcoding for Mobile• When there is no mobile version…
• Depends on Device
• Normal Search Result
• Scraped Version of Page
• Temporary URL
• on Subdomain of Search Engine
• http://www.google.com/gwt/n
MOBILE SEO
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Mobile Camp Montreal
Avoiding Transcoding
• Prepare Mobile Versiono XHTML Basic
o XHTML Mobile
o Mobile CSS
• Detect User Agent
MOBILE SEO
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Mobile Camp Montreal
Why Avoid Transcoding
• Mobile SERP Icon
• More Visits / Higher CTR
• User Experience
• Conversions
• Tracking / Analytics
MOBILE SEO
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Mobile Camp Montreal
Checklist
SEO Basics (Conventional & Local)
Create Mobile CSS (handheld.css)
Plan for the iPhone (iphone.css)
Mobile Sitemap (Google Webmaster Tools)
Clean Code (JavaScript, images, etc…)
MOBILE SEO
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Mobile Camp Montreal
Free Tools
• Google Adwords Tool
• Web Design Toolso Web Developer Extension for Firefoxo iPhoneyo Opera Mini Simulator
• Wordpresso WPtoucho Onswipe
CONTACT COORDINATES
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OUTRO
Questions? Drop Me a Line...
• Email: • [email protected]• [email protected]
• Site: NVIsolutions.com• Blog (EN): NVIsolutions.com/BLOG• Blog (FR): Go-Referencement.org
• Twitter: @nvi – @gypsybandito