OPTIMIZING YOUR GOOGLE PLACE LISTING FOR SEARCH Kristin Miller WebpageFX 20% of Google searches are for a local business.
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OPTIMIZING YOUR GOOGLE PLACE LISTING FOR SEARCHKristin Miller
WebpageFX
20% of Google searches are for a local business.
PLACE LISTING VIA GOOGLE PLACES Free, local platform from Google The answer for location-based local businesses! Help You Appear in:
Global Search Results Mobile Google Earth GPS
97% of consumers search for local businesses online.
20% of Google searches are for a local business and 40% of mobile Google searches are for a local business.
IMPORTANCE OF A GOOGLE PLACE LISTING
A high-ranked Google Places listing is essential for driving business to your storefront
PLACE LISTINGS WITHIN SEARCH RESULTS
Search for “salon new york city” Map Listings Under Map Listings Under/Above Organic Results
ANATOMY OF A GOOGLE PLACE LISTING
Optimized Listing Example Address, Phone Number, Website Correct Map Marker on Map Categories Hours Transit, if applicable Update from owner Description Photos and Videos Offers Reviews
OPTIMIZING YOUR PLACE LISTING
Go to: http://www.google.com/local/add/businessCenter
Add Your Business Fill out Everything!
Description: keywords you’d like your listing to rank for 5 Categories: stay relevant, try to use keywords Photos & Videos Additional Details: keywords
Citations!
CITATIONS
Mentions of your business name and address across the Web to validate your listing and increase Google’s confidence in it
Examples: Yelp, Urbanspoon, TripAdvisor, Yellow Pages, Local Chamber of Commerce website (some free, some paid)
Start with your website! Getlisted.org
Evaluates your citations and gives a to do list Top 50 US Citation Sources
GET GOOGLE REVIEWS
ASK Link to your listing on your website Offer an incentive (discount, gift card, etc.)
for those who write a review on your Google listing
Solicit reviews on marketing materials Newsletters Feedback forms
EVALUATING YOUR LISTING’S SUCCESS
Analytics from Google
EVALUATING YOUR LISTING’S SUCCESS
Word of Mouth
EVALUATING YOUR LISTING’S SUCCESS
Offers
Reviews
Consider your Google Local Listing a beneficial extension of your website and online presence – keep it fresh!
Update When You… Change locations Add a special offer Remodel Add or remove a service Change your business hours
UPDATE, UPDATE, UPDATE!
QUESTIONS?
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