Optimizing the customer lifecycle

Optimizing the customer lifecycle

CrawlEveryone receives the same generic communication with the same incentives, all sent out at the same time based on diary events in a calendar.

WalkGeneric communications are sent when certain events are triggered; people see different incentives based on different triggers.

RunPersonalized communications are sent when certain events are triggered; different people see different incentives even when they trigger the same events.

ActivateTarget new customers with welcome incentives

Increase the proportion of customers that purchase 3+ times in the first 8 weeks

EngageTarget engaged customers with cross-sell and up-sell incentives

Increase the average monthly spend of customers that participate in the program

RetainTarget lapsed customers with win-back incentives and frequent customers with loyalty initiatives

Increase overall activity level of the customer base by reducing customer churn

Use this data to design experiences that bring people back to stores, and increase their value in the long term.

Optimization is the difference between sending everyone a generic promo, and creating truly personalized marketing that talks to individual customers.

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