Optimize Your YouTube Presence Phone: 212.752.8186 E-mail: [email protected] Address: 1601 Broadway, 11th Floor, New York, NY 10019 Why should YouTube be part of your hotel digital marketing strategy? Video marketing is a strategic initiative in every hotelier’s arsenal. Videos excel at selling your hotel product and engaging consumers better than any other medium. The most popular site in the U.S. for viewing and sharing videos is YouTube – and HeBS Digital can get you started by optimizing your hotel’s YouTube presence. YouTube is the second largest search engine after Google and gets more than 86 percent of the visits to video sites in the country. Hoteliers can use this important tool for building awareness, increasing exposure, and generating incremental revenues. Once a video is hosted on YouTube, you can share the videos on your website as well as Facebook and Twitter for viral awareness. For additional branding, HeBS Digital will build your YouTube channel customized to your hotel website’s look and feel. We will set up your channel to be fully optimized for the search engines and assist with selling your hotel and building your online presence. Premium YouTube Channel Setup, Customization & Optimization HeBS Digital will set up a branded YouTube channel featuring a custom designed YouTube background and banner. The banner can feature links to drive traffic to specific sections of your website, as well as your social media presences. Your channel will also be optimized for search engine visibility, and feature rich video content that sells the hotel and destination. By including a YouTube channel upgrade and custom designed background, the Premium YouTube Channel Setup, Customization & Optimization provides further branding and effectively drives qualified traffic to the hotel website. Includes: • Channel SEO • Optimized channel description and tags • Subscription to 10 relevant channels • Favorite or “Liking” 10 videos • Up to 5 video uploads • Branded and customized channel design including banner and background Features & Benefits • Vital component of your overall internet marketing and social media strategy • Fully optimized channel and video descriptions containing keywords to positively impact SEO • Allows for optimized click through URL links back to your hotel website, encouraging direct bookings • Video provides one of the best ways to sell travel as it allows for users to see and virtually experience your product while they are planning their trip • Ability to customize your channel background to increase brand awareness and drive traffic to your hotel website • Provides a great way to build a community as videos can be shared on other social media sites to increase followers and fan base