Optimal use of_your_marketing_dollars

Optimal Use Of Your Marketing

Dollars

Presented by Johnny Tarrant

DO YOU HAVE A WAREHOUSE FULL OF OUT- DATED MATERIALS?

DO YOU FILL A DUMPSTER FULL OF OBSOLETE MATERIALS EVERY YEAR?

HAVE YOU LOST CONTROL OF YOUR INVENTORY?

DO YOU HAVE OPTIMAL USE OF YOUR MARKETING DOLLARS?

IF SO,THEN MAYBE IT IS TIME TO LOOK AT

“MARKETING SUPPLY CHAIN OPTIMIZATION”

THE MARKETING SUPPLY CHAIN IS THE CHAIN OF SUPPLIERS THAT AN ORGANIZATON RELIES UPON TO PRODUCE MARKETING MATERIALS (PRINT, PROMOTIONAL ITEMS, AND POINT- OF-SALE) IN ORDER TO MARKET THEIR PRODUCTS AND SERVICES.

 WHAT IS THE

“MARKETING SUPPLY CHAIN”?

WHAT TYPE OF COMPANIES OR ORGANIZTONS NEED A MARKETING SUPPLY CHAIN?

ANY THAT PRODUCE AND DISTRIBUTE MARKETNG MATERIALS AND HAVE MULTI

DISTRIBUTION CHANNELS SUCH AS:

FIELD REPS DISTRIBUTORS DEALERS BRANCH OFFICERS

MEMBERS CUSTOMERS OTHER KEY

AUDIENCES

THE BAD NEWS IS THAT IN MANY

INSTANCES

“THE MARKETING SUPPLY CHAIN” IS

BROKEN

IN A SURVEY BY THE CHIEF MARKETING OFFICER COUNCIL:

• 78% REPORTED HAVING OLD MATERIALS, COLLATERAL AND TRADE SHOW ITEMS IN STORAGE OR FORGOTTEN

• 84% HAVE SENT OUTDATED MARKETING MATERIALS BECAUSE OF SLOW OR INACCURATE INTERNAL SUPPLY CHAINS

• 33% HAD NO FORM OF INVENTORY MANAGEMENT

THE RESULTS ARE SIMPLE:• OVERSPENDING• MISSED OPPORTUNITIES• DECREASED SERVICE LEVELS• LOSS OF CONTROL

IT IS TIME TO GET BACK TO THE BASICS WITH GETTING THE SUPPLY

CHAIN UNDER CONTROL!

THIS INVOLVES A TECHNOLOGY-ENABLED SUPPLY CHAIN SOLUTION THAT SUPPORTS THE SUCCESSFUL DELIVERY OF MARKETING INFORMATION …..WHEN NEEDED…..WHERE NEEDED…..IN THE EXACT QUANTITIES NEEDED

AN ELECTRONIC “STORE FRONT” WITH AN ON-DEMAND PRINTING ENVIRONMENT

WAREHOUSING FULFILLMENT

SERVICES (INCLUDING VIRTUAL FULFILLMENT)

PRINT-ON-DEMAND VARIABLE DATA

PRINTING INVENTORY CONTROL BUDGET CONTROL

DELIVERING AN OPTIMIZED SUPPLY CHAIN INCLUDES:

IN THE MARKETING OFFICER COUNCIL SURVEY REPORTED ABOVE, WHEN ASK HOW THEY ARE TRANSFORMING THE MARKETING SUPPLY CHAIN TO REDUCE WASTE AND ELIMINATE OUT-OF-DATE MATERIALS:

22% SAID THEY ARE LOOKING AT PRINT-ON-DEMAND SOLUTIONS

22% ARE TRANSITIONING ALL MATERIALS TO DIGITAL ONLINE CONTENT

WHAT IS AN “ELECTRONIC STORE FRONT

WITH AN ON-DEMAND ENVIRONMEN

T”?

WHAT IS VIRTUAL FULFILLMENT?

It is sending requested information electronically instead of mailing or shipping printed materials.

Benefits include: Faster delivery of information No printing costs No shipping costs No warehousing costs Ability to personalize the information It can save you money It is a “green” solution

EXAMPLES OF ITEMS THAT CAN BE FULFILLED VIRTUALLY:

Brochures Instruction Sheets Spec Sheets Applications Statements Reports Various Forms

THE KEY TO VIRTUAL FULFILLMENT IS TO UTILIZE THIS WHEN ONLY ONE OR TWO COPIES ARE NEEDED!

IF YOU CURRENTLY MANAGE YOUR MARKETING SUPPLY CHAIN IN-HOUSE,

IT MAY BE TIME TO CONSIDER UPGRADING TO A MORE EFFICIENT,

ROBUST AND COST-EFFECTIVE INFRASTRUCTURE:

IT MAY BE TIME TO MAKE THE OUTSOURCE

TRANSITION!

FINDINGS FROM RESEARCH DONE BY GARTNER, INC., (A NATIONAL IT COMPANY)

• 61% OF THOSE SURVEYED USE AN OUTSIDE SERVICE FOR THEIR SUPPLY CHAIN

• 45% IDENTIFIED COST REDUCTION AS A REASON FOR OUTSOURCING

• 28% CITIED FLEXIBILITY AS A REASON TO OUTSOURCE• 23% STATED THAT ACCESS TO TECHNICAL EXPERTISE

WAS WHY THEY OUTSOURCED• 23% ALSO STATED THAT ADDITIONAL RESOURCES

SUPPLIED BY THE SERVICE PROVIDER WAS THE REASON THEY OUTSOURCED THE MARKETING SUPPLY CHAIN

WHETHER YOUR COMPANY OR ORGANIZATION HAS A SPECIFIC PROBLEM THAT NEEDS SOLVING OR SIMPLY A DESIRE TO GROW

YOUR BUSINESS……

OUTSOURCING MAY BENEFIT THE MARKETING SUPPLY CHAIN AND

YOUR BOTTOM LINE.