Is your organic keyword traffic falling into Google’s “not provided” black hole? – You are not alone. In order to keep your SEO a step ahead you need to understand Google’s updates and enhancements and how they affect your SEO campaigns.
In this webcast, Barry Schwartz, Executive Editor of Search Engine Roundtable and Zack Okun, Director of Product Management at Optify explored the impact of Google’s SSL enhancement, which has led to the increased amount of “not provided” organic visit referral data. Using data trends from over 400 websites both speakers shared practical tips on how to manage the effect of the missing keyword information so your SEO campaigns stay moving in the right direction.
Read this presentation and learn:
- What is Google’s SSL enhancement? - What has changed? And how does the SSL enhancement affect you? - The rate of increase in “not provided” data over the past year - What is the best course of action after the enhancement to improve your SEO?
Watch the full webinar here http://www.optify.net/?page_id=40586&preview=true
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Barry Schwartz, Executive Editor, Search Engine Roundtable, News Editor, Search Engine Land
Barry Schwartz is Search Engine Land's News Editor and has covered search news for over five years. Barry also maintains the “Search Engine Roundtable”, his own search blog that tracks discussions at the most active search engine forums. As the host of Search Marketing Expo Israel and a speaker at many search marketing conferences, Barry is always on top of the most important topics in search.
Zach is responsible for enforcing Optify's simple mantra - 'Simple, Insightful, and Actionable‘, and thinks that marketers deserve better tools to deal with rapidly changing technological landscape. Prior to Optify, Zach was a product manager at Amazon Web Services. Follow Zach on Twitter - @z_okun
• 30%+ Of Keyword Data Not Provided • … and growing • AdWords Gets Keyword Data • Web History Gets Keyword Data • Google Gets Keyword Data • Webmaster/Marketer Doesn’t Get
Google’s share of organic traffic to B2B websites topped 90% in November, 2012. It averaged 88.21% in 2012 and showed a consistent increase for most of the year.
Recognized keywords from Organic Search drop by 48%
Almost 50% of the keywords previously tracked are no longer available through analytics systems due to SSL search.
“Recognized Keywords Index” assumes November 2011 as the baseline for the total number of recognized keywords. From that point until today, almost 50% of the keywords previously tracked are no longer identified due to the SSL