Optic nerve presentation (2)

James Sullivan’s Work for Non-Profits

Boys Hope-Girls Hope Boys and Girls Clubs of San Francisco Oakland Children’s Hospital Chinatown Business Development Jewish Family and Children’s Services Jewish Partisan Educational Foundation Jewish Community Center Holocaust Center of San Francisco Pets Unlimited Catholic Near East Welfare Association Exploratorium Rotaplast International March of Dimes Hydrocephalus Association Institute on Aging Friends of Recreation and Parks

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Jim Sullivan’s works with Non-Profits Table of Contents

1. Strategy, planning, use of resources• Schedules, budgets, expectations, Your DATA

2. Copywriting, design, style elements• Tone, “The Ask”, flow, images

3. Production, printing, mailing, postage• Design, paper stock, reply device

4. Results analysis, costs, learnings

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Strategy, Planning, ResourcesClient: Boys Hope-Girls Hope

Challenge: Compose, create a complete

Newsletter from scratch

Mailing Quantity: 4,000+

Budget: Limited

Strategy, Planning, Resources• Working directly with the new executive director,

I showed him a variety of sample designs and in

conversations with him, I helped write, craft, prepare

and create a suitable newsletter that informed their

donors (all levels-no segmentations) about the mission

of the non-profit to the community. I suggested that

selected scholars of the program as well as compelling

images of successful students be included as well as

upcoming events, board of directors and donors and

pictures of the current staff, with a response device.

I am currently still working with them for the last 4 years.

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All about Your Data

• The Accuracy and Recency of your data is the MOST IMPORTANT ASPECT OF YOUR MAILINGS. LOOK AT YOUR DATA

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Schedules,Budgets,Expectations

Client: Boys and Girls Clubs SFChallenge: Compose, createAnnual Fund Appeal from scratchMailing Quantity: 8,000+Budget: Limited

Schedules, Budgets, Expectations• Working directly with a seasoned Annual Giving

Director, I provided her with a wide variety of 8.5 x 14forms with a perforated reply card that captured all of thedata streams from her donor profile files. I offered colorand paper selections that she was agreeable to as theywere not of the standards of usage done before my

workswith them. I worked with her on writing the copy,

selectingOne story about a girl named “Olushade” from the ErnestIngold Clubhouse and the success story revolved aroundher and how the works of the Boys and Girls Clubs ofSan Francisco helped her and others like her succeedunder tremendous peer pressure and adversity. I helped prepare the schedules, budgets, and expectations.

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More on Budgeting and expectationsHere is an easy to review budget as well as response expectationsYour results will vary.

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Copywriting, design, style, elements

Client: Oakland Children’s HospitalChallenge: Write, design, style, createAnnual Fund Appeal Mailing Quantity: 12,000+ 1 versionBudget: $14,000.00

Copywriting, design , style, elements• I worked with the Annual Giving Director, whom

I had known from a previous non-profit organization. ThisAnnual giving mailing was critical to his success so wewrote the copy together to maximize the strategy as wellas the results for the mailing. I suggested a compelling 1Color A-6 closed face mailing with a one page (front Back letter with donation levels in bold as well as with Compelling images of the clients the hospital serves). The images are duotones which brings out a depth ofcolor that is sometimes more dramatic than 4 colorprinting. The copywriting was conversational in tone withdetails about how much your donation will provide. Themain point was that every dollar will benefit those

children and families that the hospital serves, in a friendlyand conversational manner.

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Tone, “The Ask”, Flow, Images

Client: Oakland Children’s HospitalChallenge: Write, design, style, createAnnual Fund Appeal Mailing Quantity: 12,000+ 1 versionBudget: $14,000.00

Copywriting, design , style, elements

• Creating the proper mood for the copy tone to ensure smooth transition from story telling about how much the past donations have helped Oakland Children’s Hospital create acompelling story about where and how the money was spent toensure that no child was not properly cared for, no matter whetherthe parents could pay. This Annual Appeal mailing was to work onseveral levels. First, it was to thank the donors for their previousdonations. Second, it was to remind them that their donations haveenhanced the hospital’s abilities to respond even quicker tochildren emergencies in healthcare needs and quality of delivery care. The ASK, was to offer them again, an opportunity tocontinue to give to the hospital and to further explain how theirdonations and the “suggested donor levels” help children afflicted with a variety of needs and ailments. The Main point was to ThankYou for your gifts and to send a “leadership” level gift today.

Signature by the Senior VP and Chief Development Officer

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Production, printing, mailing, PostageHere is an easy to read production specs of a mailing for 60,000 pieces.Your results will vary. This spreadsheet shows a lot of details as needed.

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Production Segment Mail MatrixHere is a Segment Matrix of a partial sheet of List Tests and control cell mailingYour results will vary.

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Results Analysis, Costs, Learning’sHere is an easy to review analysis of a Jewish Community Center mailingresults. Your results will vary.

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Resource Development• Aid in the Fundraising development strategy

– Technical Print Production-Project Planning– Planning, implementation and execution of all

direct mail solicitations, stewardship mailings – Copywriting, communications of print materials– Team Approach database and team members– Weekly reporting status, monthly results– Managing Tasks, working with resources– Leading Meetings, offer solutions to challenges– Present Results, learnings, next steps

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When Do I Start?

Identif ication process of major

donors 25%

Research Development

record-external sources 25%

Manage the Prospect

Management Systems 25%

Maintain Prospect Lists

25%

Prospect Management and Reseach

Identification process of major donors

Research Development record-external sources

Manage the Prospect Management Systems

Maintain Prospect Lists