Opportunity on the line:

Opportunity on the line:

Sheau-Lan ReedDirector, Mobile Communications Business

Dave GloverWindows Phone Developer Evangelist

email: [email protected] Twitter: @dgloverBlog: blogs.msdn.com/dglover Mobile: 0403809914

Agenda• Market Opportunity• Windows Phone 7

– Experiences and Showcase

• Marketplace• Readiness• Call to Action• Resources

What Australia Said about WP7 in August

Sydney Morning Herald, August 26 2010TechWorld Australia, August 27 2010

LifeHacker.com.au, August 27 2010

WA Today, August 18 2010

IDC Australia Mobile and Wireless Solutions: Insight August 2010

WP7 Supports Your BusinessWindows Phone 7 is designed for work and play• 66% of customers want one phone for work and play. • 90% of our customers rely on phone for business. (sources: MSFT research)

Windows Phone 7 is the optimised mobile experience and integration for Exchange Server, Sharepoint and Microsoft Office to communicate and collaborate across Windows Phone 7, PC and Cloud.• Office Hub: Outlook, PowerPoint, SharePoint, Word and Excel

in a single integrated familiar experience that improves productivity

• Mobile access to BPOS from the Office Hub• Sharepoint integration unique to Windows Phone 7• Every Windows Phone has the potential to generate US$303

of attach revenue (source: IDC USA)

Windows Phone 7 Demo• Windows Phone 7 Experience • Showcase Concept Apps

– TelstraOne

– Domain.com.au– Shopping Secrets

Windows Phone Marketplace• $150 (inc GST)

• 70:30 Revenue Split - 70% to Developer

• Quality Driven MP• Trial API (reduce clutter)• By Invitation Support

– Beta testers and reviewer

• Aim for 5 Business Day turn around from submission to active in Market

• Phone, Desktop and Web Portal

Think Connected Experiences

Skills and Tools• If you have .NET and SL Skills you’re a

Windows Phone 7 Developer– Remember you are targeting a Mobile User

Experience

• Design and Developer Tools are Free of Charge– Download from http://developer.windowsphone.com – Integrate with VS2010 if Installed

• Rules of thumb– General Purpose Apps – C#, .NET and Silverlight– Games and High Performance Media – C#, .NET and

XNA

Call to Action• Download Developer and Design Tools• Design & Build– Think through the Windows Phone 7

Experience

• Test – Have Limited Pool of Test Devices– Contact Dave Glover– [email protected]– WP7 in the Subject Line

• Submit to Marketplace

Resources• http://developer.windowsphone.com

– Developer and Designer Tools– Application and Content Policy Guidelines– Marketplace Registration

• Windows Phone 7 Training Kits– Windows Phone Design Day Recordings– Training Kit for Developers– Jump Start Training

• Other– Windows Phone Developer Blog– Twitter Search of #wp7 #wp7au #wp7dev