Opportunities of ASEAN Economic Community (AEC) 10 November 2011 AEC
Opportunities ofASEAN Economic Community (AEC)
10 November 2011AEC
10 ASEAN Community
Island and Peninsular : Sea
Link
E
W
Continent : Land Link
ASEAN GAP
Culture• Buddhism
background• Muslim &
Christian
Location and Geography
• Land link• Sea link
Economic and Development
• CLMV• 6 countries
W
E
Land link
Mitrphol Locations
6
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Market Opportunity
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PRC : Pop 1,336.72 MillionGDP 6,422,276 M$
India : Pop 1,189.17 MillionGDP 1,598,394 M$
Russia : Pop 138.74 MillionGDP 1,678,107 M$
ASEAN : Pop 61019. MillionGDP 1 ,976,431 M$
Mid-East : Pop 2 8 7 . 16 Million
GDP 2,698,299 M$
CIS : Pop 13671.MillionGDP 523,075 M$
Bigger market & more competitive
ASEAN Opportunity
Agriculture
FoodTouris
m
PopulatioPopulation 600 n 600
MillionsMillions
Area of Area of 2,726 Million 2,726 Million
rairaiRich soil and Rich soil and sea accesssea access
21% 21% plantation plantation Rich in Rich in
Culture Culture and and
HistoryHistory
Agriculture & Food Industry
Farm to Market (Cluster)
Value added to Agriculture product, up value & sales
Muslim world
Region Pop% of
World Pop
Asia 1,332 32
Africa 540 52Europe 56 7.6North America
7.5 2.2
South America
2.5 0.4
Aust-NZ 0.5 1.5
Total 1,939 29Source : Islamic
Population Worldwide
Biggest Muslim Pop in Indonesia is 215
Millions South Asia is 444
Millions PRC 33 Millions on
the west Middle East is 287
Millions Thailand is 8
Millions Almost 1/3 of world
population >80% in Asia and
Africa
Food Ha-lal
Tourist to Thailand (Million)
Country
2552
2553 %
Asia 8.1 9.3 15PRC 0.8 1.1 38India 0.6 0.75 25Europe 3.7 3.8 3Russia 0.3 0.64 92East Europe
0.15 0.18 20
America 0.8 0.8 0Mid-East 0.4 0.5 21Austt-NZ
0.73 0.78 8
Africa 0.1 0.12 12
total14.
1 15.9
12.6
Tourist to ASEAN link
Changes
Changes
The replacement is an opportunity
Changes & OpportunitiesGood & Service Market: Consumer power Varity and niche of good and services
Mix of raw material, Production chain, Made in ASEAN, Product of ASEAN
Up-standard of Safety, Health and Environment, Organic Green product, Management CSR, ISO, use of labor
issue. High competitive both Cost Effective,
Efficiency Management, service is beyond Customer Expectation.
Marketing: Global & Regional brand, Group & Cluster, Sourcing Pool, OEM to
Brand, design development and new market in CLMV.
Service is the key competition, use of Technology, Net on line to promote
sales, change the way of life style of the people.
Price support, subsidy, price control will be less.
No tariff but NTB and NTM is replacement
Changes & OpportunitiesLogistic: New trade and industrial
route and new sea-port Infrastructure: Road, Rail, Sea Port, Industrial zone.
Cross border, Customs service, Single window, Single check point
Technology, Telecommunication, Tracking good transportation thought Logistic planning data reduce cost and
time for delivery and Just in time concept Full supply chain (Wall to wall process)
Super distributor/trader, Sourcing & Warehouse Inventory management Logistic network international is advantages, small local become sub
contract.
Changes & Opportunities Organization: Business
reorganized to fit with changes Regional/Global office, Excellent Center, Business Center, Matrix Organization, Pool/Share service, Open Office space, Home base office, online process, net
meeting, teleconference. Merger & Acquisition or JV Join venture.
Business alliance, Co-marketing programs, opportunity for SME to Share
Operations/ share service. Age of Innovative Product & Process of
work Work process standard drive, common
business process, IT-ERP SAP same accounting standard, Pool procurement online bidding, HR system, E-training.
Big business maintain only their core business, opportunity for SME to do out
source/sub contract business. International Organization, multi lingual
and cross culture environment.
OpportunitiesChange is opportunity
New opened market open for development such as CLMV, Mongolia,
central Asia, south Asia. Out source, Consultant, professional
service, IT Technology/Telecommunication
New business base on Innovation product/process, Environment, Green/bio
Industry, Health, renewable energy, online social, CSR, international standard.
Merger & Acquisition, JV Change of the new life style: Small family,
Condominium living, delivery service, Turn key service, cleaning maintenance
service, mover. Increase number of EXPAT, Cross culture,
Metropolitans society. Product & Packaging fit to new life style,
high standard driven.
SWOT Analysis
Strengths Weakness
Opportunities Threats
Next Step
SWOT analysis
Develop Strategy & Business Plan
Innovation Projects/Programs