Opportunities for the Dublin pub of the future

To attract entertainment away from the home, Dublin pubs could consider innovation in it’s offering

Dublin pubs could combine the well known sociability that a pub offers with the new learning experiences that are also fun

Make personal recognition simple and fun, an added dimension is to make people feel closer to their community

People are attracted to the pubs which they feel can help define them by offering them new experiences

Coming out of the recession, the new consumer wants something different. Dublin pubs can make the drinking experience fun and

novel, this can range from the design to the cocktail list and theatricals servings

Do redefine the pub by considering what you are actually selling to attract the customer with new needs

Don’t just rely on food and drink alone

Do make yourself famous for something and do it really well

Don’t try to be everything, concentrate on one clear proposition

Do reward customers by making their time out fun, easy and a quality one

Don’t rely on offers to create loyal customers, make it about the atmosphere, this includes paying attention to the drink and how it is served

Do interact with the digital to enhance your offering

Don’t forget the pub is about conversation

Do remember that the pub is one of the original community hubs

Don’t forget to offer a full day part offering