Opportunities and Threats of Connected Platforms

Welcome to Breakfast at The Gherkin

Talks 3rd June 2015:

Christoph Burgdorfer, Managing Partner coANDco Christoph Ruedt, Co-Founder ICPlan

Heather Baker (CEO) and Sian Evans (Producer) TopLine Comms

Opportunities and Threats of Connected

PlatformsChristoph Burgdorfer, Managing Partner coANDco

400’000 Years ago...

... the emergence of language for the first time allowed exchanging thoughts and ideas between individuals

40’000 Years ago...

... the emergence of writing for the first time allowed storing thoughts and ideas across generations

500 Years ago...

... the emergence of printing with moveable types for the first time allowed multiplying thoughts and allowing others to build upon each

other’s thoughts and ideas

A few years ago...

... the emergence of the internet for the first time allowed anyone to have access to a potentially global audience.

A few years ago...

... especially the web 2.0 gave people the possibility to retrieve as well as create content. It brought the dialogue back into mass communication.

What does it mean to be in the middle of

this paradigm change?

Three Challenges

1. Applying Technology

Technology doesn’t solve problems. Humans do.

2. Interfacing with Technology

Download or

Push Notifications

m4v, wmv, avi, or divx

Drag & Drop

In a noisy world people don’t want bells and

whistles. They want silence and clarity.

3. Trust and Credibility

Idea: The Network of Trust

Idea: The Network of Trust

3 degrees of trust

As the internet changes how we communicate, we need equally

new ways of building trust.

ConclusionThe Internet becomes less about technology and more about humans communicating in new ways.

Threats/Risks: If we focus too much on technology we tend to forget humans. This can turn us into mindless robots that don’t trust each other.

Opportunities: If we focus on humans being connected new ways, we start to see the real potential of the current revolution where communication changes us all for good.

Thank You.Christoph Burgdorfer, coANDco UK

@cburgdorfer / [email protected]

Image sources on request: [email protected]