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The material contained herein is for the individual use of the purchasing Licensee and may not be distributed to any other person or entity by such Licensee including, without limitation, to persons within the same
corporate or other entity as such Licensee, without the express written permission of Licensor.
The material contained herein is for the individual use of the purchasing Licensee and may not be distributed to any other person or entity by such Licensee including, without limitation, to persons within the same
corporate or other entity as such Licensee, without the express written permission of Licensor.
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Agenda
Device Classes
Augmented Reality & Virtual Reality Device Shipments by Device Type
Augmented Reality Use Cases & Vertical Segmentations
The material contained herein is for the individual use of the purchasing Licensee and may not be distributed to any other person or entity by such Licensee including, without limitation, to persons within the same
corporate or other entity as such Licensee, without the express written permission of Licensor.
The material contained herein is for the individual use of the purchasing Licensee and may not be distributed to any other person or entity by such Licensee including, without limitation, to persons within the same
corporate or other entity as such Licensee, without the express written permission of Licensor.
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AR & VR Device Shipments by Device Type (Millions)
The material contained herein is for the individual use of the purchasing Licensee and may not be distributed to any other person or entity by such Licensee including, without limitation, to persons within the same
corporate or other entity as such Licensee, without the express written permission of Licensor.
The material contained herein is for the individual use of the purchasing Licensee and may not be distributed to any other person or entity by such Licensee including, without limitation, to persons within the same
corporate or other entity as such Licensee, without the express written permission of Licensor.
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$114 Billion AR Market (2021) Hardware + Software/Services
Revenues driven by:
• Revenues are split 41% to 51% for software/services and hardware, respectively (with other revenues
accounting for 8%)
• By vertical the top three contributors are; Industrial at 33%, Healthcare at 19%, and Government & Military at
The material contained herein is for the individual use of the purchasing Licensee and may not be distributed to any other person or entity by such Licensee including, without limitation, to persons within the same
corporate or other entity as such Licensee, without the express written permission of Licensor.
The material contained herein is for the individual use of the purchasing Licensee and may not be distributed to any other person or entity by such Licensee including, without limitation, to persons within the same
corporate or other entity as such Licensee, without the express written permission of Licensor.
The material contained herein is for the individual use of the purchasing Licensee and may not be distributed to any other person or entity by such Licensee including, without limitation, to persons within the same
corporate or other entity as such Licensee, without the express written permission of Licensor.
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Augmented Reality Value Chain Example Players
System Integration
Suppliers Hardware Platform Development Application
The material contained herein is for the individual use of the purchasing Licensee and may not be distributed to any other person or entity by such Licensee including, without limitation, to persons within the same
corporate or other entity as such Licensee, without the express written permission of Licensor.
The material contained herein is for the individual use of the purchasing Licensee and may not be distributed to any other person or entity by such Licensee including, without limitation, to persons within the same
corporate or other entity as such Licensee, without the express written permission of Licensor.
The material contained herein is for the individual use of the purchasing Licensee and may not be distributed to any other person or entity by such Licensee including, without limitation, to persons within the same
corporate or other entity as such Licensee, without the express written permission of Licensor.
The material contained herein is for the individual use of the purchasing Licensee and may not be distributed to any other person or entity by such Licensee including, without limitation, to persons within the same
corporate or other entity as such Licensee, without the express written permission of Licensor.
The material contained herein is for the individual use of the purchasing Licensee and may not be distributed to any other person or entity by such Licensee including, without limitation, to persons within the same
corporate or other entity as such Licensee, without the express written permission of Licensor.
The material contained herein is for the individual use of the purchasing Licensee and may not be distributed to any other person or entity by such Licensee including, without limitation, to persons within the same
corporate or other entity as such Licensee, without the express written permission of Licensor.
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Sensors
• 3D objects/text overlaid on camera view
• Typically not hands free
• Lower cost option if tablets already used by enterprise
• Large touchscreen allows for more variety of applications
• Other sensors could include: Magnetometer, Altitude Sensor, Humidity Sensor, etc.
The material contained herein is for the individual use of the purchasing Licensee and may not be distributed to any other person or entity by such Licensee including, without limitation, to persons within the same
corporate or other entity as such Licensee, without the express written permission of Licensor.
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AR Across a Spectrum Moving from Mobile adds value, but only sometimes
Entry Level Head-worn AR Mobile AR High-end Head-worn AR (Mixed Reality)
The material contained herein is for the individual use of the purchasing Licensee and may not be distributed to any other person or entity by such Licensee including, without limitation, to persons within the same
corporate or other entity as such Licensee, without the express written permission of Licensor.
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Processing Architecture & Performance
• Processing: due to Android’s ubiquity most current architectures are mobile centric
The material contained herein is for the individual use of the purchasing Licensee and may not be distributed to any other person or entity by such Licensee including, without limitation, to persons within the same
corporate or other entity as such Licensee, without the express written permission of Licensor.
The material contained herein is for the individual use of the purchasing Licensee and may not be distributed to any other person or entity by such Licensee including, without limitation, to persons within the same
corporate or other entity as such Licensee, without the express written permission of Licensor.
The material contained herein is for the individual use of the purchasing Licensee and may not be distributed to any other person or entity by such Licensee including, without limitation, to persons within the same
corporate or other entity as such Licensee, without the express written permission of Licensor.
The material contained herein is for the individual use of the purchasing Licensee and may not be distributed to any other person or entity by such Licensee including, without limitation, to persons within the same
corporate or other entity as such Licensee, without the express written permission of Licensor.