OPP Asia June 2011

THE VOICE OF THE OVERSEAS PROPERTY INDUSTRY

Asia

通往财富之路如何确保您的经营最佳化

Overseas Property Professional

2011年六月 JUNE 2011 www.opp.org.uk

展会优势向世界展示最优秀的一面

替代投资投资黄金的优势

市场剖析佛罗里达房产市场数据与分析

2011年六

月 June 2011

www.opp.org.uk

创刊号

LaunchEdition

尽享塞浦路斯的奢华生活

超大4房城中别墅Spacious 4 Bedroom Town Centre Villas

利马索尔豪华7房私人别墅Luxury 7 Bedroom Private Villa – Limassol

Ｍelford Services LTD塞浦路斯利马索尔

艺术和科技相结合并具有当代建筑和工程理念的Metlford设计团队造就了独特的现代设计，把对质量的追求延伸至我们的各个项目。我们具有多种国际文化观的员工确保您的愿望可以迅速得到体现。同时，我们的客户支持团队也将会日以继夜地为您提供高效和及时的服务。

The Melford team consists of highly experienced architects and engineers with a contemporary approach to construction as both a science and an art.

我们备受享誉的声望令Melford愿诚邀与您一起实现您自己的房产投资计划！

w w w . m e l f o r d s e r v i c e s . c o m

轻松开创别致的未来

电邮我们：[email protected]

或致电：+35799742246 塞浦路斯 / +79857680145 俄罗斯

独有商用建筑Exclusive Commercial Building

MelfordServices_Asia_May.indd 1 19/5/11 16:38:11

市场剖析：佛罗里达 MARKET SNAPSHOT: FLORIDA

展会的影响力 EXHIBITING INTELLIGENCE

财富偏爱勇者 FORTUNE FAVOURS THE BRAVE

05 编辑点评如有想法和建议，欢迎致电

06-07 行业新闻亚洲市场对“海外”购买胃口大增

08-09 行业新闻顶级奢侈品牌抢占房地产市场

10 行业新闻泰国房产集团集中开发海外市场

12-15 财富偏爱勇者帮您的的客户放眼世界

17-18 透视市场如何开拓繁荣的亚洲市场

21-26 黄金买卖来自Daniel Kiernan的另类投资分析

28-31 展会的影响力如何给客户最好的第一印象

32-34 市场剖析佛罗里达房产市场数据与分析

05 EDITORIAL COMMENT A welcome call for ideas and suggestions

06-07 INDUSTRY NEWS Asia’s appetite for buying abroad is growing

08-09 INDUSTRY NEWS Luxury brands are zooming into property

10 INDUSTRY NEWS Thai group focuses hard on overseas

12-15 FORTUNE FAVOURS THE BRAVE Help your clients see the world as their oyster

17-18 LOOKING OVER THE WALL How to tap into the Asia’s booming market

21-26 GOING FOR GOLD Alternative investments from Daniel Kiernan

28-31 EXHIBITING INTELLIGENCE How to make the very best � rst impression

32-34 MARKET SNAPSHOT All the facts and � gures on the Florida market

内容目录 Contents

各类事实和数据表明低迷的佛罗里达房地产市场开

始走出低谷。

最好展示您的生意的方法，充分利用展会和活动。

透视市场（17-18页）在当前房产调控政策下，中国富裕阶层对海外房产市场的关注持续增长。与其他亚洲国家一样，自去年起中国政府出台了多种政策努力控制房地产泡沫的产生。房地产经纪人和开发商将如何迎合这些来自亚洲强盛经济国家的买家？

LOOKING OVER THE WALL. (Pages 17 to 18) Wealthy Chinese buyers are increasingly looking abroad for investment opportunities, as the government holds the reins on house prices and tries hard to slow the pace of the domestic market and to stop speculation from the new wealthy across the country. In common with other Asian administra-tions, the Chinese government has introduced a raft of regulations in the last year to prevent a residential property bubble from forming. But what do these new overseas buyers from the powerhouse economies of Asia truly want, and how can property agents and developers provide it?

另类投资：黄金 ALTERNATIVE INVESTMENTS: GOLD

帮助您的客户投资分散化，使投资更安全和稳固，

收益稳定。

探寻繁荣的亚洲市场正在发生什么，了解专家下一

步将如何做？

Wealthy Chinese buyers

are increasingly looking

abroad for investment

opportunities, as the government holds

the reins on house prices and tries hard

to slow the pace of the domestic market

and to stop speculation from the new

wealthy across the country. In common

with other Asian administrations, the

Chinese government has introduced

a raft of regulations in the last year to

prevent a residential property bubble

from forming. But what do these new

overseas buyers from Asia want, and

how can agents provide it?

Education and immigration are

important driving forces behind the

choice of destination, according to Alan

Liu, Colliers International’s managing

director for North Asia. He told OPP

Asia “Chinese buyers are interested

in education and immigration, so they

want small units near good schools.”

James Macdonald, head of research

for Savills China, says the interest is

primarily focussed within the Asia

region, with Hong Kong and Singapore

predominating. However, others mention

further flung destinations including

London, Vancouver, and the Australian

cities of Melbourne, Sydney and

Brisbane. Anton Eilers, the executive

director of CB Richard Ellis China added:

“Traditionally, Asian investors congregate

around good education facilities or where

there are existing Chinese

communities. Most of the

18 | TRENDS

WORDS | Amit Katwala

www.opp.org.uk | MAY 2011

There are almost a million dollar millionaires in China’s strong economy, and they are desperate to invest in

property abroad, because of tight restrictions at home. How can your business tap into this growing market?Looking over the wallBUSINESS

demand is around the areas where the best

private schools are – Chinese investors

are looking at AUD700k to AUD1.5m

properties next to good schools in

Melbourne, Sydney and London.”

Guy Meacock, of London-based

buying agents Prime Purchase said

getting a prime location is not of great

importance for many Chinese buyers.

He said: “Asian buyers prioritise rental

yields over capital growth – they tend to

buy things on the outskirts of prime areas.

Location is not that important, they just

want to buy something here.” Clerkenwell

is one area of London that has been

popular with Chinese buyers, because

of its proximity to University College

London, and the London School of

Economics. There were 47,000 Chinese

students enrolled at British universities

in the 2008-2009 academic year, up

from just 4,000 a decade earlier. The new

developments on the riverside and in less

central areas have also attracted a large

number of Eastern buyers. Knight Frank

say that over 30% of buyers at its Canary

Wharf offices in the last 12 months have

been Chinese.

New developments are something

that Chinese buyers generally prefer,

according to Meacock. He said: “Their

approach and their needs are very

different from European buyers, who

prefer older and period homes. Chinese

buyers tend to buy what they’re used to

– newly constructed modern blocks with

building warranties.” Liu adds that

they “prefer flats because there

is no management hassle,

and there is often

security”

and they are often willing to buy off-plan

– “about half can commit to buy without

seeing the property. Some visit, but others

get friends or relatives to give them

advice on the ground.” He acknowledges

the affluent purchasers buying up prime

property, but says the mid-market should

not be ignored either. “£1m and £2m

homes are being sold, but there is also a

market for mid-level properties – £200k

to £500k homes are well received.”

Lower values homes have the

advantage that they are easier for Chinese

people to buy because they do not have to

take as much money out of the country.

Macdonald said: “Tight capital controls

limit the amount of money that can be

taken out of the country, making it very

difficult to invest offshore.” The limit

per person is capped at $50,000, but as

Liu explains, a family can pull enough

together to buy a lower priced unit, or put

down a deposit. “Lower priced homes

will go easier, because they have easier

logistics,” he said.

Meacock says companies offering

independent advice to Chinese buyers

are needed, to make sure they are not

overpaying. He said: “There was a buyer

in South Kensington who offered

£250k more than the price the

buying agent had advised

them – sometimes

they want the

property at

any cost, so its

about advising

them on what is the right price. You do

get stories like this – Chinese buyers

need to be careful not to be labelled

as ‘ready money’ and make sure they

take independent advice.” He added:

“Historically, they feel confident going

to the estate agents directly and don’t

necessarily understand the benefit

of a buying agent – they are also not

comfortable with the idea of paying fees

up front.”

Developers have begun to notice

the potential in China, and in popular

markets, new projects are being made to

attract Chinese buyers. Liu said: “There

are lots of developments that have been

tailored to Chinese buyers. In Vancouver,

by the university, there are a lot of nice

apartment blocks to cater for them. They

are luxurious, with multiple car park

spaces, and they have been designed to

the Chinese principles of feng shui.”

This seems likely to become

increasingly common in future, as

China’s dollar millionaires continue to

spread their wings and invest in property

abroad. Eilers said: “As their currency

continues to strengthen, property abroad

will become fundamentally cheaper. The

kind of groups that can buy property in

Shanghai, Beijing and Hong Kong for

$700 to $900 per square metre will be

able to buy in the mid-to-high market of

London or Sydney.”

However, the trend is in relative

infancy, and could easily be derailed by

unscrupulous agents and developers, says

Eilers. “Work with reputable parties –

although there are a lot of good

companies, there are a lot of small

operators who see a trend emerging and

want a chance to make some fast money.

It’s in everybody’s interest to make sure

this market develops.”

“Chinese buyers are interested in education and they like small units near good schools”

“随着收入的增长，越来越多的中国人开始关注生活品质。所以，自然他们会考虑买房为度假甚至是退休。海外房产的投资回报普遍非常好，高达5%至6%。”高力国际总监Bunny Wang，30页 Bunny Wang, Director, Colliers International: PAGE 30

本月收录

| 32011年六月 | www.opp.org.uk 内容目录内容目录

“您无须考虑地理位置，开发商，酒店营运者的因素，您无须在意冗长的购买过程。在这里没有复杂的法律文书而且‘退出’容易…客户隔日就可随时出手他/她持有的黄金。” 明智的合伙人总监Daniel Kiernan，21页 Daniel Kiernan, Director, Intelligent Partnership: PAGE 21

THE VOICE OF THE OVERSEAS PROPERTY INDUSTRY

Asia

通往财富之路如何确保您的经营最佳化

Overseas Property Professional

2011年六月 JUNE 2011 www.opp.org.uk

展会优势向世界展示最优秀的一面

替代投资投资黄金的优势

市场剖析佛罗里达房产市场数据与分析

2011年六

月 June 2011

www.opp.org.uk

创刊号

LaunchEdition

FC_Asia_May.indd 1 20/5/11 15:48:14

To advertise contact the publisher 如有意刊登广告，请联系出版商。

TTIEN MEDIA GROUP SDN BHD 添媒体集团 J-08-02, Solaris Mont’ Kiara, No. 2, Jalan Solaris, 50480 Kuala Lumpur, Malaysia

T: 603-6201 8337 F: 603-6201 6337 E: [email protected] W: www.homefinder.com.my

North to South, East to West, at every street corner throughout Malaysia. We are your trusted

companion. Our global appeal goes beyond Malaysia. Home Finder is a leading property

magazine that provides a wealth of knowledge of the industry. We are bursting at our seams to

make you a part of our family.

WE are everywhere

从北至南，东至西，我们遍布马来西亚的街头小巷，一个值得您信赖的伙伴。Home Finder是一本领先的房地产杂志。我们的资讯超越马来西亚而概括全球。我们不仅提供丰富的房地产业知识并且亦将竭尽所能，使您成为我们家庭的一份子。

我们无处不在!!

ad.indd 1 5/11/2011 11:32:45 AM

Asia

本月OPP亚洲为您带来.... IN THIS MONTH’S OPP ASIA ...

深入亚洲市场

(17-18页)经济强盛的中国产生无数百万富翁，他们渴求投资海外市场。您如何可以和这快速市场接轨呢？

财富偏爱勇者

(12-15页)房地产经纪人和开发商是如何迎合海外房地产买家的需求让他们从经济强盛的中国、新加坡和马来西亚走出去？如何让您消除亚洲投资者的疑虑？

展会的影响力

(28-31页)房地产展览会是在任何市场下获取买家最好的途径即使海外地产也不例外。哪么用什么方法可以吸引他们呢？

另类选择

(21-26页)卖黄金。如果您的客户在政策紧缩的市场条件下希望多元化投资，为什么不向他们出售黄金呢？

佛罗里达剖析

(32-34页)来自亚洲的买家已经帮助促动低迷的佛罗里达房地产市场，如果您的客户在“阳光州”投资的话，他们的期盼又是什么呢？

© Copyright RGG Ltd. No reproduction in whole or in part without written permission. The Publisher cannot be held liable for any loss suffered as a result of information held herein, accepts no liability for views expressed by contributors and advertisers, undertakes that prices were correct at time of going to press and neither accept responsibility for loss or damage to unsolicited material nor return it without an SAE. No product or service advertised and/or publicised and/or appearing in The Overseas Property Professional Asia magazine is, unless expressly stated to the contrary, endorsed by and/or otherwise associated with the Overseas Property Professional (OPP) brand. OPP Asia is printed in China by 煌马设计顾问有限公司 Huang Ma Design Consulting Ltd. An annual subscription to OPP Asia is £71.50 / CNY 765 (in China) or £123.50 / CNY 1,315 (for the rest of the world).OPP 亚洲年度订阅价格71.5英镑/人民币765元（中国境内）或者123.5英镑/人民币1315元（海外）

| 52011年六月 | www.opp.org.uk 主编寄语 Editor’s letter • Geo� Hadwick ✆ +44 (0)208 734 3970 geo� [email protected]

HEAD OFFICE 公司总部17 Heath Road,Twickenham TW1 4AW, UK ✆ +44 (0)20 8734 3960www.opp.org.uk

EDITORIAL 编辑人员Group editor 集团主编Geo� Hadwick✆ +44 (0)208 734 3970 geo� [email protected]

International property reporter 国际房产记者Amit Katwala✆ +44 (0)208 734 3973 [email protected]

ADVERTISING 广告商Andy Grimley ✆ +44 (0)208 734 3963 [email protected]

MARKETING & OPERATIONS MANAGER推广和营运经理Naomi Zammit ✆ +44 (0)208 734 3968 [email protected]

DESIGN & PRODUCTION 设计和制作Martin Lane ✆ +44 (0)208 734 3971 [email protected]

SUBSCRIPTIONS 订阅 ✆ +44 (0)208 734 3968 [email protected]

PUBLISHED BY 分发OPP Media, part of RGG LtdOPP传媒，RGG子公司

Chief Executive 集团总裁Xavier Wiggins ✆ +44 (0)208 734 3967 [email protected]

We are all very excited here at OPP Asia to welcome you to this, the first edition of our new magazine

dedicated to the fast-growing overseas property sector in Asia. It is important that you feel this is your industry’s voice and that it talks about the things that really matter in Asia. We really would welcome your feedback ... so please send us your ideas and suggestions for future articles and themes. Email me at [email protected].

This month we have opened with an overview of how Asian overseas property agents and developers should best present their businesses to prospective investors and buyers, as well as a look at the burgeoning Asian exhibition sector ... picking the brains of some very experienced international show experts. Take a look at their suggestions for success on pages 28 - 31. Our alternative investment expert Daniel Kiernan gives some golden advice on different opportunites for your clients on pages 21 - 26 and we have also taken good look at the facts and figures behind the Florida property market. We hope it all gives you food for thought.

欢迎订阅OPP亚洲创刊号 Welcome to the � rst edition of OPP Asia

集团主编 Group editor

Geo� Hadwick

非常荣幸我们第一期的OPP亚洲和大家见面了。我们衷心期

望聆听业界的心声，并与您共同探讨亚洲的海外房地产的发

展。我们翘盼您的回馈…如果您对我们的杂志有任何建议和

想法。请直接电邮给我：

[email protected]。

这期我们为您介绍了亚洲的海外经纪人和开发商如何获

得买家和投资者的。同样，在快速增长的亚洲展览部分...一些业界专家提供了经验的分享，您可以阅览28-31页获取成功

的建议。

我们的投资专家Daniel Kiernan在21-26页中也将为您的

客户带来一些珍贵忠告。并且我们也将为您剖析佛罗里达的

房地产市场。我们希望这些都能为您带来更进步的思考。

重要事项：此物业资料只供参考，不构成合约一部份。在准备资料过程中，已尽力务求准确，但恕不保证绝对无误。在法律容许的情况下，本公司不会负上任何因使用本物业资料而引致损失或赔偿的责任。有意购入者，请自行咨询专业意见。

06 | 行业新闻地产行业 www.opp.org.uk | 2011年六月

经济危机持续，阳光之州的上百万新居闲置

亚洲投资商争先恐后抢占佛罗里达160万间空置新居

据美国人口统计局统计，在美国佛罗

里达现有将近160万户空置房屋。亚

洲买家乘机而入抢购住宅。

在过去的十年中空置的房屋已

达63%，据当地房地产经纪人称，过

多的供给使售价持续下跌，价格复苏

将会很慢！来自Parthenon集团的经

济学者Richard DeKaser表示：“房屋

已经由有价值的资产变成了有毒的废

料。”过多的存量房使得价格急剧下

跌。据佛罗里达房地产经纪人协会

统计，一月份中间售价为12万2千美

元。较一年前下跌了7%，比顶峰时

期的房价跌了近一半多。

Ingo Winzer房地产市场分析员

和当地市场监控的创始人告诉OPP亚洲，佛罗里达的房价还会继续下

跌，2011年预计达5%，2012年也将

达3%。过后市场也继续会在谷底徘

徊，回弹几乎没有可能。

在当前财政紧缩的形势下只有

现金买家才可以购买第二套房屋。

据2011年度全美房地产经纪人协会的

投资与度假房买家调查报告显示，在

2010年59%的投资买家是用现金购买

房屋的。同样36%的度假房买家也使

用了现金。全美房地产经纪人协会首

席经济学家Lawrence Yun说：“尽管格

外紧缩的信用政策，但度假房和住宅

投资依旧保持一定的市场份额。相当

正如来自房地产投资公司协会

(GYODER)2010年第四季度的土耳

其和世界地产报告所称：土耳其的

房地产正以超过预计的速度快速发

展。

(GYODER)主席Işık Gökkaya先生引述说，“2006年度至2008年度外

籍人士投资土耳其的总金额已经达

到30亿，2009年曾经略有退缩至18亿，但2010年又上升至25亿。”

Işık Gökkaya先生也指出，“在普华永道和城市土地协会二月份的

欧洲房地产开发趋势报告中伊斯坦

布尔已经位居榜首。”报告显示土耳

其的房地产市场必须放开。

“在2010年外籍人士占总投资比

例已经达到40%，总额达25亿。未

来外籍人士对土耳其的房地产市场

的关注还将继续升温，如果互惠问

题可以得到解决，我们相信投资额

土耳其房地产市场出人意料的蓬勃增长

作者：Geoff Hadwick

大部分的买家采用现金支付。”佛罗里达大学商务研究及经济

事务局主管Stan Smith指出，那些对

佛罗里达空置屋的批评已经被引入歧

途。因为由美国人口普查局表示：“房屋由已经拥有固定居处的个人短期

内临时占用也视为空置。”这就意味着度假房就是空置房，

即使业主短期内生活过一段时间。这

将尤其影响到佛罗里达，8%的佛罗

里达房屋是度假房。Smith表示：“因由对空置统计的误导，实际这些度假

房并非真正的空置。在佛罗里达，我

们有大量雪候鸟陪伴的海滨房屋不受

季节性影响。”不论是否按空置的日子来衡量佛

罗里达的房地产市场就显得精确，但

是房价毫无疑问的很低，来自亚洲的

买家已经开始表现出很大的兴趣。

Gary Kenny来自佛罗里达的CB Feltrim公司执行官接受OPP亚洲的独

家采访时说：“我们在新加坡的展会

已经成功售出20套单元。未来的生意

将来自亚洲。”Kenny佛罗里达低廉的房价将会

吸引亚洲买家。他表示：“在市况活

跃的亚洲市场，房价已经非常高。在

我们托斯卡纳的9万9千美金的房屋，

在新加坡至少要25万美金。

他额外呼吁亚洲买家花费一点时

间来佛罗里达实地考察，“目前市场

无论是英国还是欧洲都是买家市场。

从新加坡到佛罗里达需要花费24或25个小时，曾有一对夫妻因为女儿在南

加州读大学所以购买的度假房，他们

每年都要来住一次。他们非常喜欢这

将会翻倍。”互惠要求外籍人士也可以同土

耳其公民一样自由购买当地房地产。

Gökkaya 先生同时表明，“2010年度的新建项目许可占总比35%，近

817,092方。”据相关报告，目前住房贷款主

要集中在伊斯坦布尔、安卡拉、伊

兹密尔、安塔利亚和布尔萨。全国

贷款总额已达220亿里拉，其中安卡

拉81亿，伊兹密尔45亿，安塔利亚

20.5 亿和布萨尔18亿。

然而，在第四季度，土耳其中

央银行提升了贷款利率防止过热的

经济和限制过速增长的贷款。

来自于Homesgofast.com的首

席执行官Nick Mar先生告诉OPP亚

洲，“土耳其是紧随巴西和马来西

亚之后另一个最佳的海外投资置业

市场。

里，并且询问了很多问题并了解到当

地房地产市场现状，但吸引人们的条

件并没有改变。”Kenny坚信佛罗里达吸引买家因

为“现在是最佳购买期”相比美国其他

地区更容易达成交易。他表示：“这是一个投资非常安全的地区，从二月

至四月超过90%的占有率，使得出租

回报非常有吸引力。”亚洲买家不仅仅想买美国房产，

更主要的是想成为美国公民。越来越

多人通过EB-5项目得到绿卡。投资

100万美金至项目并创造10个就业机

会。Kenny的公司正在寻求帮助亚洲

富裕的买家创造投资机会，实现移民

的目的。

超大潜力/ 特别是发展迅速的伊斯

坦布尔郊区

1.6 million empty homesFlorida has 1.6 million empty homes, according to the state’s census bureau, and Asian buyers are picking up distressed bargains in the country. Prices are falling because of the diffi cult of getting fi nance, and cash buyers have dominated the second home market. Gary Kenny of CB Feltrim told OPP Asia that he has sold 20 properties to buyers from Singapore, and is setting up a website to assist Asian buyers in obtaining residency through the EB-5 visa program, open to those investing at least $1m in a US company.

Turkey exceeds expectationsTurkey’s property sector is growing so fast it has exceeded all expectations says a report from the Association of Real estate Investment Companies (GYODER), which found that property sales to foreign nationals rose to $2.5billion in 2010. Nick Mar, chief executive offi cer at Homesgofast.com, recently told OPP Asia that Turkey is now one of the best overseas property markets in the world, along Brazil and Malaysia. “Between 2006 and 2008, property sales to foreign nationals stood at $3 billion,” says Işık Gökkaya of GYODER. “In 2009, the fi gure retreated by $1.8 billion. But in 2010, such sales rose to $2.5 billion.”

地产行业

财富房地产集团在北京春季房交会上应接不暇

中国买家对在海外置地显示浓厚兴趣

中国人对海外房产的需求正日益增

长。超过10万人参观了四月在北京举

行的房地产展览会。与会的海外参展

商达80家两倍于去年。超过20个国家

和地区的房地产经纪人参加包括：美

国、澳大利亚、加拿大、英国、新加

坡、泰国和香港。

“整个展览会非常非常成功，参观

人数多，媒体兴趣浓，”参展商之一的

财富房地产合伙人Steve Dawkins表示到。

在接受 OPP亚洲独家采访时

Dawkins说道，“北京的房地产展览

会超出了我们预计，在四天时间内我

们收到了超过200个意向。”

“中国的房地产展商在一楼，海

外展商在二楼。举办方预估有10万至

12万人参观了展会，我们遇见了很多

真正有意向的客户。”

Dawkins告诉OPP亚洲“当前中

国市场对海外表现出来的热情超过国

内，在先前的几天里我们发现一些中

国的富裕买家前来咨询，尤其是在英

语国家靠近学校和大学附近投资。

来财富房地产集团展位的有许

多私营企业家，英国是他们特别钟

爱的投资地，其次是澳大利亚和美

国。“相对美国房产的低迷而言”

Dawkins说道，“伦敦和英国成为他们

的首选。同时旅游度假的泰国和高收

上月，国际货币基金组织年度全球金

融稳定报告中建议，对于部分房价快

速上涨的国家必须控制贷款与资产估

值阻止不动产债务的失控。

“过高的贷款与估值比率会造

成高房价和信用逾期”，报告中声

称，政府可以有效地利用这个工具来

抑制过高的房价和信用的逾期。

英国之前因没有彼此之间的相互制

衡的随意借贷，100%的抵押全额放

贷造成的购房出租现象现已经国际

货币基金组织调整趋于缓和。

一些国家如：中国、马来西

亚和澳大利亚发觉房价趋现失控。

例如，马来西亚，房价已经飙升了

15%，政府决定按国际贷款与资产

估值标准水平的70%来控制投机泡

沫的产生。

“挑战在于政府保持过度投资

和正常发展间的平衡。” 国际货币

基金组织表示。

面对亚洲房地产市场的兴起国际货币基金组织提出更严格的贷款标准

作者：Amit Katwala

益的伊斯坦布尔也将成为未来主流投

资地。”

海外房地产商带来各种项目，

从超过400万美金的加州豪宅到低于

34万人民币的伊斯坦布尔的公寓，在

房展中均被展出。

澳星地产咨询公司的Ken Zhang告诉OPP亚洲，对于中国家庭乐意购

买为子女海外留学而用。澳大利亚的

房地产市场非常稳健，每年涨幅为

７％－９％，同时年租金回报率高达

５％－７％。

“先前我并不感兴趣海外项目，

但看过广告后我改变了想法。在曼谷

市中心的房屋似乎比北京五环的房屋

还便宜。”参展观众Wang Lu说，

“受北京限购令的影响我已经不

能再投资房产了。如有合适，我会考

虑海外投资。”她补充道。

财富房地产集团的中国代表 Tim Wang 同意以上想法，他告诉OPP亚

洲自这个月开始全国部分城市陆续

出台了限购政策，限制购买第二套房

屋。各类税收政策使得中国投资者放

慢了国内投资的节奏，各类因素令中

国买家对海外房产的兴趣日趋增长。

“对我们来说”Dawkins补充

道,“目前最大的挑战是我们将会通

过财富房地产集团上海办公室的继续

跟进。大多数来访者只会讲中文，我

们需要用我们当地专业的经纪人来跟

进。”财富房地产集团在展会期间有

| 072011年六月 | www.opp.org.uk 行业新闻

四个中国专家同时协助。

“年长的客户不会使用电子邮

件，” Dawkins补充说，“他们更乐

意同人对话，我们承认整个过程将会

非常小心。中国买家喜欢讨论，一对

一跟进，我们的操作会符合中国人的

方式。”

“如果你没有很强的当地团队，

整个销售流程将会非常艰难。在未来

几年内中国对海外房产的需求还将持

续增长，训练有素的当地雇员的支持

是非常必要的。”

2011年4月7日至10日北京海外

房产投资展览会在北京世贸中心成

功举办。

目前在厄瓜多尔部分开发项目捆绑了

移民计划来吸引买家。

My Ecuador Concierge公司出售

部分在厄瓜多尔海岸自有分割销售物

业，30天的所有权售价从2万5千美元

起。并且买家可以获得厄瓜多尔的长

期居留签证。

My Ecuador Concierge公司联合

创始人Janice Wilcox先生告诉OPP亚

洲，“分时项目适合于中青年阶层，

犹如老年人喜欢海景房一样，而且价

格和一辆中级轿车差不多”

Christina Pruitt先生，公司另一

个创始人补充道：“我们目前的合作

伙伴都是厄瓜多尔著名的建筑商，我

们提供了可分割，价格合理的度假项

目或投资者的第二套房屋。

厄瓜多尔北部海岸正在进行

基础建设投资包括：新建的桥梁方

便旅行者的往来。来自Pathfinder International 的Ronan McMahon先生

告诉OPP亚洲：“这是厄瓜多尔景色

最好的海岸。当前物业价格比较低因

为没有去首都基多的海岸交通那样方

便。但是，我相信随着基础建设的完

工，这种状况会得到改变。

厄瓜多尔提供亚洲海外买家居民身份

银行标准需要更严格遵循抵押贷款

批准率的标准

China’s appetite growingChinese buyers are showing an increasing interest in overseas property, with over 100,000 visiting the recent Beijing Real Estate Expo. More than 80 overseas property schemes were on show, and international agents from more than 20 countries took part in the show. Fortune Real Estate Group partner Steve Dawkins told OPP Asia: “The event more than met our expectations as an exhibitor allowing us to generate more than 200 leads over the four days of the show.”

Ecuador visa opportunityAsian buyers could get residency in Ecuador by investing in a fractional development on the country’s developing northern coast. 30-day fractions are available from My Ecuador Concierge from US$25,000, and prices are expected to rise thanks to investment in infrastructure including a new bridge making the area more accessible. The co-founder of My Ecuador Concierge, Janice Wilcox, told OPP Asia that “fractional ownership opens the market to GenXers, as well as Baby Boomers to enjoy beachfront property at the same price as a mid-ranged automobile.”

Cap LTVs says IMFThe International Monetary Fund’s annual Global Financial Stability report last month recommended that countries like China and Malaysia with rapidly rising residential prices should impose loan-to-value caps on their mortgage markets to stop housing debt getting out of control.

08 |

宝格丽宅邸在伦敦最上等住宅区骑士桥提供6个永久产权高等奢侈公寓

顶级奢侈品牌把眼光投向海外房产市场增加品牌价值

上月两大奢侈品牌高调进军海外地产

领域。阿斯顿马丁宣布将合作开发自

有品牌的房地产项目。宝格丽则将在

稀缺的骑士桥区域新建酒店和住宅项

目。

詹姆士邦德最爱的跑车制造

商阿斯顿马丁公司声言：他们意愿

把“power, beauty and soul”的品牌价值

延伸至海外地产。

他们告知OPP亚洲，“这些相同

理念也将会定义阿斯顿马丁的项目将

是奢华地产的代表。”通过和国际开发商First Logic的

合作，公司发言人Alvaro Hidalgo先

生表示道，“阿斯顿马丁产品固有的

美感来自空气动力学的流线型设计。

这种整合功能和美学一体的理念，也

将阿斯顿马丁区别于其他项目。”他同时补充道，“每个和First Logic合作

的项目将会是定制的和独一无二的。

并精心挑选一流的休闲目的地作为开

发目标，比如：游艇码头、海滩、雪

场、高尔夫和马球会所。”在宝格丽方面，这个意大利奢侈

品公司已经指定Christie’s国际房地产

公司帮助他们推广座落于伦敦骑士桥

区域的新建的顶级项目--- The Bulgari


Residences。这个项目包括环绕酒店

的六套永久产权的公寓和一套顶层复

合式公寓。设计完全按照当前最高标

准。

来自Christie’s国际房地产公司

欧洲销售主管Giles Hannah女士告诉

OPP亚洲，“在第一期仅发布出售六

套公寓以及一套复合式公寓，这是一

个在伦敦市中心稀缺的机会。因为目

前世界上仅有两个宝格丽酒店存在，

一个在巴厘岛另一个在米兰。”原引Christie’s的说法，宝格丽

宅邸是 “体贴入微的管家服务，无与

伦比的建筑设计继承了低调高贵。”

宝格丽伦敦项目由宝格丽巴厘

和米兰酒店设计师Antonio Citterio先

生设计，并由英国Prime公司开发。

新的酒店和住宅项目将位于伦敦著

名地标项目附近。诸如：Harrods百货、Harvey Nichols百货、皇家爱尔

伯特音乐厅、自然历史博物馆以及海

德公园。

“用宝格丽的名字来印证这个

在伦敦骑士桥的投资机会，” Giles Hannah说道，“The Christie’s和宝格

丽是两个备受尊崇的奢侈品牌，将会

使世界产生共鸣并会进一步提升该区

域的高度。”

Luxury brands move into property Established luxury brands are moving into the high-end property market. Car brand Aston Martin is allowing its name to be used on selected real estate products, and luxury jeweller Bulgari is launching a hotel and residential development in London’s exclusive Knightsbridge area. “These same elements will be significant in placing Aston Martin branded developments at the height of the luxury property industry,” the company told OPP Asia. At Bulgari, the Italian luxury goods company has appointed Christie’s International Real Estate to help it market a new top-end branded property development this month called The Bulgari Residences, which is going to be built in London’s exclusive Knightsbridge district. The scheme is based around a hotel with 6 full-ownership apartments and a penthouse and the project is generating interest.

据国际航空运输协会的统计数

据表述：二月份国际旅客的流量同期

相比增长了6%。然而，相比一月份

8.4%的增长，表明需求在下降。二月

受中东和北非政局的影响，保守估计

国际流量减少了近1% 。国际航空运输协会的Giovanni

Bisignani先生告诉OPP亚洲，“近来

一系列的动荡冲击着行业恢复，埃及

和突尼斯的政局影响到整个中东和北

非，遏制了需求的增长。受日本的大

地震的影响，自3月份来的需求也在

国际航运协会指出由于中东紧张局势航空客运量大大减少放缓。行业的总体发展还是好的。但

突如其来的情况是的2011第一季度非

常困难。”受中东动荡局势的影响欧洲

7.4%的旅客年增长对比9.8%的运能

增长。北美6.7%的旅客年增长对比

11.9%的运能增长。因受中东局势和

萧条期的影响，供应和需求之间呈现

出巨大的空缺。

二月亚太地区则减缓至3%，相

比一月的6.3%跌了近一半。当然归因

于二月初的中国新年，很多假日流量

MENA-pause hits air passenger statsAlthough air passenger numbers rose 6% y-o-y in February, demand growth was down 8.4%, according to data from the International Air Transport Association. This stalling in numbers was attributed to the ongoing political unrest in the Middle East and North Africa, Giovanni Bisignani, IATA’s director general, told OPP AsiA this month.

PHUKET MATURES

THE Phuket real estate market is maturing, with the re-sale property sector becoming far better established according to the Phuket Chapter of the American Chamber of Commerce (AMCHAM). “Phuket and Koh Samui attract serious investor interest.”

普吉岛市场成熟

普吉岛房地产市场正在逐渐走向成熟化。

根据美国工商协会普吉岛部门数据显示，

这里的房产“再销售部门“发展的越来越

好。自2009年起泰国的酒店入住率创历史

新低之后，形势一年比一年更好。尤其是

有着理想度假地环境的普吉岛和苏梅岛，

吸引了越来越多的投资商来此投资。

LONDON RENT JUMP

RENT in London is continuing to increase, according to research by Knight Frank, which found that the price of leasing a home in the UK capital went up by 0.4% in April, the 20th consecutive month of increases. Buy-to-let mortgages are up too.

伦敦租金飞涨

根据著名房地产公司Knight Frank的调查

研究，伦敦的租赁市场逐年增长，四月在

英国出租一个房产的资本增长0.4%，这已

经是连续第20个增长月。投资商准备增

加一些项目的租赁优势与可能性。根据英

国抵押贷款协会表示，现在更多的“买后

出租”的贷款形式可供买家选择。

被提至一月。

中东航空公司的需求增长由一月

的12%跌至8.4%，但是预计受动荡局

势的影响还将持续。非洲仅1.3%的增长较先前埃

及、突尼斯和利比亚21%的增长已经

跌落谷底。在这里，相比一月份明

显的客流量跌去了13.1% 而在拉丁美

洲需求则上升了11.8% Bisignani补充

道：“行业的形势是不稳定的，我们

非常关注燃油的价格。需求却因经济

始终走强。”

行业新闻地产行业 www.opp.org.uk | 2011年六月

屏障已证明很容易绕开中国政府出台的减少房产泡沫的政策屏障

中国房价得到有效的遏制

展会数据显示伦敦的所有房产在世界上任何地方都是最容易销售的


| 09

来自CBRE的统计报告，通过新加

坡、吉隆坡和香港的国际房展会销售

的伦敦物业已超过了8亿英镑。

来自英国CBRE房地产统计部门

的主管Jennet Siebrits先生告诉OPP亚

洲，亚洲购房者中有5%至10%来自中

国，他们正在影响着亚洲的买家。对

于中国买家，更关注 “寻求长期稳定

的投资和日趋增长的租金收益回报的

区域，如Canary Wharf金融区和伦敦

市区以及部分交通便捷的开发区。”举例而言，在伦敦SE3和SE9区

Exhibitions drive business to LondonLondon benefi ted from more than £800 million worth of international residential properties sold at exhibitions in Singapore, Kuala Lumpur and Hong Kong last year, according to research from global agency CB Richard Ellis. The UK’s capital city continues to attract high-level investors due to its stability, security and business acumen.

域由Berkeley Homes承建的欧洲最大

的重建规划项目Kidbrook Village比较

难吸引亚洲投资者。

但是由Weston Homes开发的在西

伦敦Uxbridge的新King’s Island项目经由

三月份的香港和澳门房展，却已经吸

引了很多意向客户。源引Weston Homes的Bob Weston先生的说法，“目前已经

有很多亚洲买家关注大伦敦区域了，

我们这次去香港和澳门展示我们的项

目，就是为了获得潜力购买者。”财富房地产集团的George Betz先

来自惠誉评级公司的报告：中国住宅

的房价在调控措施的影响下继续保持

反弹的可能。

据相关中国住宅问题的答问指

出，虽然中央银行收紧了贷款，但很

多买家还是用现金购买。根据惠誉预

估，在新建楼盘的买家中，现金买家

占了30%至50%。

另外贷款的的限制存在于购买

第二和第三套房屋。但根据惠誉报

告，“家庭成员的分散购买可以规避

限制。”开发商同时也受到了调控的抑

制。银行已经开始停止发放贷款用于

购买土地，因此他们只能用房产作为

抵押。然而，据惠誉报告，“开发商

还是可以通过通过国内债券或离岸基

金融资。”未免五年出售房屋需缴纳5%

的营业税的影响甚微。据惠誉报

告，“5%的税收对于15%的增值来说

影响甚微。”惠誉评级表示说有的调控促使

人们远离主要的大城市而走向中国内

陆。需求被输出。OPP亚洲新近报告称

中国内陆的房价也在上涨。在二月，

来自国家统计局的统计，在内陆城市

Chinese prices holding up well The Chinese government’s attempts to stop a property bubble are failing because of a number of loopholes that continue to be exploited, according to a report from ratings agency Fitch Ratings. Mortgage restrictions on multiple properties have not affected cash buyers, and people can use their families’ names to avoid detection, and tax rates are not high enough to deter people. A new trend for offi ce apartments, which count as commercial property, is also emerging. The Royal Bank of Scotland’s head of regional property research David Ng told OPP Asia: “Many mainland fi rms are now developing SoHo residences in a bid to overcome the restrictions on buying second homes.” Ng named KWG Property Holding as one of the companies involved in selling SoHO apartments, adding that half of the Guangzhou-based fi rms sales volume for 2011 might come from units like these selling at around 30,000 yuan ($4,573) per square metre.

岳阳的房价较去年同期上涨了12%现在国家开始监控70个城市的房

价。西部城市兰州在二月上涨了11%对比北京的6.8%和上海的2.3%...80%的城市都有小幅增长。

来自香港的经济学者Liu Li-Gang称，“调控政策促使需求从大城市出走

到小城市，影响了这些城市的房价。”另外开发商可以把住宅项转为家

用办公住宅以躲避调控措施，因为所

有调控措施仅应用于住宅项目而非商

用项目。

苏格兰皇家银行地区房产研究员

David Ng告诉OPP亚洲，“现在很多大

陆公司开始开发家用办公住宅以克服

购买二套房的限制。”David Ng指出合景泰富地产就是

其中之一。2011年在广州有近一半的项

目商用化。根据早先报告，合景泰富地

产正准备把广州的纯商用地产也转变为

家用办公住宅。这些相同的单元售价接

近住宅---每平米达30000元人民币。

唯一有效的措施是所在地居民

权的限制。比如购买北京房产必须出

示5年的纳税证明。惠誉报告指出“这项措施对近期内的促使销量走低还是

很有效的。”然而，这种措施可以持

续多久？

MORE CHINA LAND

CHINA is planning to make far more land available for housing development. In a press conference in Beijing last month, China’s Ministry of Land and Resources (MOLAR) said that the government is aiming to free 218,000 hectares of land in 2011.

MORTGAGE BONANZA

POTENTIAL Thai homeowners queued for hours last month for a government-backed interest-free mortgage. 25 million baht (US$827,800) is available interest-free for the � rst 2 years of a 30-year mortgage on houses valued at less than 3 million baht (US$99,300).

贷款热

泰国房产“购买”者上个月排队长达几个小

时，就为了得到政府新发放的无利息贷款项

目名额。这个项目在每一个价值不少于300

万泰铢的房产上提供总共可达250万的30年

贷款，并且前两年无利息。剩余的利息支付

则将按照银行的规定进行。银行同时也会支

付1%的贷款费用以及2%的手续费。

生告诉OPP亚洲，如何用展会来吸引

亚洲投资者的关注？他引述说，“参加由当地专业人士组办的展会。正如

多数国家一样，展会的成功取决于合

适数量人群的参与而且他们不仅仅是

走马观花。在中国，许多人在寻求新

的生活方式。所以，展会可以吸取过

千上万的人但不一定是目标人群。因

此，我们展会的目标人群是透过各类

渠道如：高尔夫会员、游艇俱乐部、

理财顾问和奢侈品消费者等定向的富

裕阶层” 。

中国更多土地开发

中国现在又越来越多的土地可供房产

开发。上个月在北京的一个媒体发布

会上，中国国土资源部表示在2011

年中国政府准备放出约218000公顷

的可使用土地，供开发房产商开发项

目。这个数字几乎是前两年的2倍。

地产行业2011年六月 | www.opp.org.uk 行业新闻

10 |

曙光大城市旅游景点带给SANSIRI公司更多的发展机会

泰国顶级房地产开发商全力出击进军英国和纽约的最新房产

泰国著名的开发商Sansiri 集团公司

透露，公司未来将关注海外市场的拓

展，尤其是伦敦和纽约。迎合当地“供应量少，需求多的状况”

公司第一个项目于5月正式落

地。6个单元总值将近1980万美元的

泰式风格项目位于南肯幸顿。

Sansiri集团主席Srettha Thavisin先生告诉OPP亚洲，“我们将关注需

要投资伦敦或纽约住宅的泰国投资

者，并帮助他们获取每年4%或5% 的收益”

“自去年下半年起，伦敦和纽约

的房地产市场变现出恢复的信号。银

行也开始提供贷款给买家，并且租赁

市场也呈现出回归。纽约的空置率仅

2% ，这些都表明住宅市场的强烈需

求。”公司同时也表明会考虑拓展至泰

国其他地区，比如：普吉岛、苏梅岛

和芭堤雅。

“今年我们一直对住宅项目持乐

观态度，” Thavisin先生表示。我们

唯一考虑的是来自中东和南非的危机

而影响到石油价格的多米诺效应。

Sansiri集团自去年已经开始开

由Own Property Worldwide的Steve Dawkins先生和 Rob Bradley先生, Worldwide Shows and Events的George Betz先生以及RGG Ltd的Xavier Wiggins共同创建的Fortune RE 财富

房地产集团联合亚洲各地的战略伙伴

们,旨在帮助开发商和经纪人在远东地

区销售和推广各类房地产项目。

我们的业务包括：

财富媒体---帮助专业房地产客户

订制、管理和实现远东的媒体策略。

包括：各类印刷品、杂志、电视、网

络已经相关的展会和活动。

新地产代理公司把眼光放在迅速勃起的亚洲海外地产市场


发位于曼谷无线路的豪华住宅项目

Centre Point。这个项目将在3年内完

工，预计售价为13400美元/平米，将

是目前泰国最贵的房地产项目。

成立于1984年的Sansiri 集团是泰

国最大的房产开发商之一。也是第三

大投资海外项目的开发商，另两个是

Land & Houses和Pruksa地产

财富行销---提供远东市场行销支

持服务。包括：行销创意方案，网站

设计甚至中文翻译。

财富销售---为客户提供经济和

高效的销售方案，组建专业的当地销

售团队。

财富配送---通过我们在亚洲的合

作伙伴和经纪人网络帮助客户有效的

传递销售信息。

财富定制---根据专业房地产客

户的需求协助其在亚洲地区开设销售

办公室、招募当地雇员并在当地展开

业务。

Thai group focuses hard on overseasLeading Thai property developer Sansiri Group plc has revealed that the company will focus on overseas property development for the next few years, especially in London and New York where it believes residential “supply is low and demand is high.” The company’s fi rst London project is due to be offi cially launched in May. Six units will be available at the US$19.8 million property in South Kensington, which features Thai-style interiors. “We are focusing on Thais who need an investment or want to buy a residence in London or New York, generating an average yield of 4% or 5% a year,” says Srettha Thavisin, Sansiri Group president. “The property markets in London and New York have shown good signs of recovery since the second half of last year, with banks in both markets starting to provide mortgages to home-buyers, and where the rental sector is also recovering.”

Good Fortune for new Asian agency A new company is aiming to help agents and developers target Asian markets. Fortune RE has been set up by Steve Dawkins and Rob Bradley of Own Property Worldwide; George Betz of Worldwide Shows and Events; Xavier Wiggins of RGG Ltd; and a network of strategic partners in Asia to help developers and agents sell and market overseas properties to buyers in the Far East.繁忙展会向财富地产公司展现了亚

洲买家对在海外置地的热情

STUDENT DEMAND

THE demand for student accommodation in the UK is booming and the sector has become the “best-performing UK property investment sector,” says a new report from global agency Knight Frank. London has the highest concentration of students.

学生公寓供不应求

英国对学生公寓的需求是越来越高，它已经

变成英国房产投资项目表现最好的部分。英

国著名房地产公司Knight Frank的学生公寓部

门首席咨询师James Pulla告诉OPP: “在所有

的英国前20个有最好大学的城市中我们做了调

查，在40个高等学府中，伦敦有最集中最多的

学生，以及最供不应求的学生公寓市场。”

CYPRUS REVIVEs

CYPRUS is enjoying a surge in overseas property sales to foreign buyers. Volumes increased by 19% in April as a total of 151 contracts were o� cially deposited at the Cypriot Department of Land and Surveys compared with 127 in April 2010.

赛普罗斯市场觉醒

现在由大量的外国买家涌入赛普罗斯房地产市

场进行房产交易。根据赛普罗斯土地调查部统

计数据，在今年四月份，海外买家签订了在

151个合约比去年同期增长了的19%（127）。

尤其是法玛古斯塔的销售量是去年同期175%。

海外房产需求量不断增长，部分由于政府最近

出台了一些政策，以便更多的保护消费者。

行业新闻地产行业 www.opp.org.uk | 2011年六月

最佳国际开发商-2010 OPP奖最佳开发商（美国）-2011 AIPP奖Best International Developer – OPP Awards 2010Best Developer (Americas) – AIPP Awards 2011

www.tambaba-resort.co.ukwww.investinbrazil.co.uk

巴西销售冠军得主

巴西东北部帕拉伊巴Tambaba乡村俱乐部占地150公顷，是犹如田园诗般的5星级热带度假天堂。

445地块已经售出，其中65％流向本土市场。

根据客观的土地估价报告，自2009年9月起，土地增值率超过了90%。

据保守估计，随着2013年度假村的开放，土地增值率将进一步达到100%。*绝对客观的评估报告以供索阅。

Tambaba Country Club in Paraiba, North East Brazil is a 5 star resort in an idyllic 150 hectare tropical paradise.

445 land plots have already been sold (65% to the local market)

Conservative further capital growth forecasts of 100% by the time the resort opens in 2013.

欢迎专业房地产经纪人加入我们，以出色的业务水平为投资者提供高质量和安全的投资选择。如需获取代理和投资的信息，请将您的联系资料发送到[email protected] 或致电+44(0)[email protected] (限中国大陆地区)

如需获取代理和投资的信息，请将您的联系资料发送到+44(0)8453136216

[email protected] (限中国大陆地区)

Sell the award winner from Brazil

InvestinBrazil_Asia_May.indd 24 19/5/11 16:42:41

亚洲仍然是世界上最大的

经济区域之一，中国经

济的持续增长仍然位居

世界领先地位。

中国作为领先的亚洲经济体，其

财富正在大规模的聚集中。日益强大

的新生代中产阶层正在浮出水面，他

们热衷于投资一些安全并且稳固的资

产，就像国际房地产。

世界各地主要城市，如伦敦，纽约

或温哥华的房屋和公寓是吸引人们的

稳健投资选择。他们选择的目的地应

有助于帮助你的客户选择有益的投资

组合的

当前中国政府限制其公民可拥有多

套房产（目前最多两套），因而投资

者难免对国内过热的房地产泡沫深感

担忧。

在英美国家，房地产市场仍然低

迷，但在新加坡这样的繁华都市，富

人已懂得如何利用新元汇率反弹在房

产投资中拔得头筹。

这些大城市仍然是诱人的投资选择

因为它们拥有稳定的政府，明确的永

久物权财产法以及良好的教育体系。

因而，对财富地产集团的董事们而

12 |

作者 | Geo� Hadwick

房地产经纪和开发商如何在拓展业务以应对中国，新加坡和马来西亚的海外购房者未来在房产经济中的投资需求？现在世界正在发生什么，应如何让亚洲投资者放心的投资，确保一切尽在掌握？

财富偏爱勇者

言，“扩大中国买家在国际房地产的

投资选择，使他们能够在临近中国的

富裕地区，如香港，新加坡和马来西

亚投资。”

“虽然我们的理念未必是突破性

的，但最近的房产调控政策限制中国

大陆房产购买促使人们不得不积极寻

求海外投资。”财富地产集团合作伙

伴Steve Dawkins说到。

“我们急需建立海外投资项目并了

解海外生活方式，这是因为我们的买

家雄心勃勃，跃跃欲试。我们需要想

方设法为他们提供合理的投资地点，

比如英国，澳大利亚，加拿大，美国

和东南亚的度假胜地如泰国。“

资深合伙人George Betz非常赞同，

他查看了阿联酋房地产从繁荣到萧条

的一手资料，发现同目前中国房地产

市场有诸多相似之处，并且了解到如

何避免类似的悲剧重演。

Betz认为，在中国一线城市，如北

京和上海，公寓和别墅的房价上涨的

速度肯定会减缓到合理的水平。这

样，中国将会避免像迪拜一样经历房

产从繁荣到萧条。

Fortune目标市场的高净值已经表

明投资者有意在伊斯坦布尔地区投

资，该地的经济效益帮助土耳其国内

生产总值增长了7.5%Betz 告诉OPP, “投资需求一直存

在，并在很长时间内将持续增长。这

就是为什么我们要帮助房地产经纪和

开发商展出他们的产品。“

四月中旬的北京海外地产投资展览

会上，该公司开始崭露头角。这样的

展览会在中国尚属首次，很好地为中

国买家和投资者提供见面和交谈的平

台。这次共有超过25个国家的85个龙

头开发商和房产经纪参与其中。

参于这次展览会的部分国家包括

澳大利亚，巴巴多斯，巴西，保加利

亚，加拿大，开曼群岛，克罗地亚，

塞浦路斯，多米尼加共和国，埃及，

法国，希腊，印度尼西亚，意大利，

牙买加，马来西亚，摩洛哥，巴拿

马，菲律宾，葡萄牙，罗马尼亚，西

班牙，圣卢西亚，圣文森特，南非，

瑞士，泰国，土耳其，阿拉伯联合酋

长国，英国和美国。

Betz告诉 OPP:“海外房地产专业

人士的参与至关重要，因为你可以成

为他们信赖的伙伴，并帮助他们解决

问题，指导他们恪尽职守，并告诫大

家谨慎行事。，我们同房地产经纪合

作，帮助亚洲地区的买家，尤其是

中国，与他们认识并信任的人一起合

作，这就是中国人喜欢的合作方式。

推荐很重要因为他们不信任陌生人和

外人。我们的经纪人会说中文，他将

成为一个与局外人相反的角色。“

“通过我们的代理网络，我们将独

立地参与到整个流程中，帮助购房者

精心规划，深入研究，全面查询，提

供出行，签证和货币的建议，提供最

专业的服务。“

Fortune明白，如果你不入乡随俗，如

果你不尊重客户的隐私，如果你不恪

守承诺的话，当地的买家是不会买单

的。

商业信息商业信息 www.opp.org.uk | 2011年六月

“稳定的民主政治，清晰完整的房产法以及良好的教育系统吸引着更多的人”

| 13 www.opp.org.uk | 2011年六月

在北京房地产展我们更深刻的了解了...

商业信息

客观评估亚洲迅速增长的海外投资兴趣的一个好办法是，统计最近在北京中国国际贸易中心召开的2011海外地产投资展的参展商数量。2010年以前，每年参与展览的海外地产投资项目只有不到20个，但去年，参展数量首次上升到40个。然而，令人惊讶的是，2011年海外物业投资商的数量又翻了一倍，达到80个。据展会的主要组织者郑向东分析，海外厂商提供了多项的投资项目，从价格超过400万美元的加州豪华别墅到价格低于34万元（5,0746美元）的伊斯坦布尔公寓。

奥星物业咨询有限公司的Ken Zhang告诉OPP，中国家庭喜欢在澳洲置业，因为他们的孩子可以去那里留学。澳大利亚的房地产市场相当稳定，每年保持在7％到9％的增长速度，租金增幅5％到7%。展会观众王小姐表示：“我起先对海外置业不是很感兴趣，但我看到这些广告后改变了主意。似乎曼谷市中心的房子比北京五环的房子还要便宜。”“政府对房地产市场的调控政策不允许我再在北京购房，所以如果有合适的选择，我会考虑海外置业。“她补充道。Tim Wang，中国Fortune房产集团的合作伙伴，同意这种看法。他说，现在中国许多省份居住者被限制最多购买两套住房，而且会出台新一轮的税收措施，旨在限制中国人在国内购买公寓和住房，因而，对中国投资者而言海外置业的诱惑比以往任何时候都大。亚洲Choice物业有限公司的Janet Soh Bee Chin是首次参加此次展会，她参展的目的在于使她的公司更了解中国消费者的需求，这样才能在亚洲市场全力以赴地发展自己的业务。

对许多参展商而言，现在的挑战是如何走好下一步。大多数参展的游客只会说中文，所以对海外地产经纪而言，会说普通话的当地专业经纪人起着推波助澜的关键作用。

“这里的老年人不喜欢诸如电子邮件的东西，“一位参展商告诉OPP。 “他们喜欢面对面的交谈，整个谈话过程需要非常小心。中国买家喜欢咨询式的，一对一的推销方式。”对当地经纪人的培训是绝对必要的。

商业信息

Asia continues to be one of the world’s greatest economic powerhouses,

with China leading the way as a strong engine of growth.

Money is being made on a massive scale in leading Asian economies like China, and a new and increasingly powerful professional middle class is emerging ... eager to invest its burgeoning wealth in something safe and solid, like international property.

Houses and apartments in world-leading cities such as London, New York or Vancouver appeal as secure places to buy property. They are destinations that should help to keep your clients’ investment portfolios healthy and strong.

Things are being driven along by Chinese government restrictions on how many properties its citizens can own (two at most, for the time being) and fears of an overheated property bubble at home.

Boom cities like Singapore are seeing

14 | BUSINESS Pro� le

WORDS | Geo� Hadwick

www.opp.org.uk | JUNE 2011

How can agents and developers set up their businesses to cater for the needs of overseas property buyers coming out of the powerhouse economies of China, Singapore and Malaysia? What is happening and how should you go about reassuring cautious Asia-based investors that the world out there truly is their oyster?

Fortunes for the brave

BUSINESS

wealthy individuals using the strength of the Sing dollar to pounce on property bargains in the still-depressed property markets of the UK and the USA.

Places like these also appeal because they offer stable democratic governments, clear-cut freehold property laws and good education systems.

So, for the directors behind the

Fortune RE Group, the opportunity is to fi nd way to “introduce an extensive portfolio of international property investments to Chinese buyers, alongside their wealthy neighbours across the region in Hong Kong, Singapore and Malaysia.”

“And although our concept may not be groundbreaking, the recent policy measures restricting home ownership in

“Stable democracies, clear-cut freehold property laws and good education systems appeal”

mainland China have lit the touch-paper for Chinese property investors looking overseas,” says Fortune RE partner Steve Dawkins.

“There is a huge appetite to build portfolios of overseas investment and lifestyle properties and the buyers involved are becoming bolder and ever more ambitious. We need to find ways to offer them sensible places to invest in … such as the UK, Australia, Canada, the USA and leading south east Asian resort countries like Thailand.”

Fellow Fortune partner George Betz agrees and, having watched the boom and bust property cycle in the UAE at fi rst hand, he has spotted some similarities in the current Chinese property market and knows how to avoid a similar disaster.

Betz thinks that restricting the multiple ownership of apartments and houses in fi rst tier Chinese cities such as Beijing and Shanghai will defi nitely slow house price growth

to a more manageable level, and that the country will avoid a Dubai-style boom and bust.

High net worth investors in Fortune’s target markets are already showing an interest in locations such as Istanbul, where the Turkish economy is pushing up GDP growth to 7.5%.

“The demand is there,” Betz told OPP, “and it is going to go on growing for quite some time to come. That is why we are going to help agents and developers put their products on show.”

The company kick-started its campaign by exhibiting at the Beijing Overseas Property & Investment show in mid April. The show was advertised as the fi rst of its kind in China, and was designed to enable both buyers and investors to meet and talk with 85 leading developers and estate agents representing more 25 countries.

Some of the countries that took part in the event were Australia, Barbados, Brazil, Bulgaria, Canada, Cayman

| 15JUNE 2011 | www.opp.org.uk

Beijing show ... the lessons learned

BUSINESS Pro� leBUSINESS

A good way to independently gauge Asia’s rapidly growing interest in overseas property is to look at the numbers behind the recent Beijing Overseas Property & Investment Show 2011 that took place at the China World Trade Centre (CWTC) in April.

Before 2010, there were fewer than 20 overseas property projects on show at the Expo each year, but last year, for the first time, the number jumped to 40.

And then, amazingly, it doubled again to 80 overseas property investments on view for 2011. According to Zheng Xiangdong, one of the show’s main organisers, overseas vendors brought to the event a variety of projects … from luxury villas in California worth more than US $4 million to apartments in Istanbul valued at less than 340,000 yuan (US $50,746.)

Austar Property Consulting Pty Ltd’s Ken Zhang exhibited at the show and told OPP afterwards that Chinese fami-lies like to buy properties in Australia if their children travel there to study. Australia’s property market is fairly stable, with an annual price increase rate of 7% to 9% and rents rising by 5% to 7%.

For example, Wang Lu, a visitor at the expo, said “I was not interested in overseas projects, but I changed my mind after reading these advertisements. It seems that houses in downtown Bangkok are cheaper than those on the fifth ring road of Beijing.”

“I am not allowed to buy another house in Beijing after the government tightened the real estate market, so I will consider buying one overseas if there is a suitable choice,” she added.

Tim Wang, China partner of Fortune RE Group, echoed this view. He said that with many provinces in China now restricting home ownership to a maximum of two properties, and there being a myriad of new tax measures in-tended to limit Chinese property investors from buying apartments or houses in China, the inducement for Chinese buyers to invest in overseas property is now greater than ever.

Janet Soh Bee Chin from Choice Properties Asia Pte Ltd went to the Expo as a newcomer so that her company could learn more about consumer demand in China as they prepare to develop their o� ering to the Asia market further.

For many exhibitors the challenge now is to get the follow-up right. The majority of visitors to the show only spoke Chinese, so overseas property agents are going to need to use local Mandarin experts to chase up the leads.

“Older people here don’t like emails for this sort of thing either,” one exhibitor told OPP. “They like to talk person-to-person and the whole process needs to be handled cautiously. Chinese buyers like a consultative, one-to-one approach.”

Local sta� who are well-trained in the product will be absolutely essential.

Islands, Croatia, Cyprus, Dominican Republic, Egypt, France, Greece, Indonesia, Italy, Jamaica, Malaysia, Morocco, Panama, Philippines, Portugal, Romania, Spain, St. Lucia, St. Vincent, South Africa, Switzerland, Thailand, Turkey, the UAE, the UK and the USA.

“The key thing for overseas property professionals to get across at events like this,” Betz told OPP, “is that you can be their trusted partner. Help them go through their questions, guide them through their due diligence, and tell everyone to proceed carefully. Through the agents we work with, we can help buyers from the Asian region, especially China, work with people they know and trust ... which is how they like it. Recommendation is important and they distrust strangers and outsiders. We will have Chinese speakers and be the opposite of an outsider.”

“Working through our agent network, we will bring an independent eye to the process, help the buyers plan carefully, carry out research and google queries on their behalf, advise on travel, visas and currency, and be the most professional service available.” Fortune knows that the local business culture is unforgiving if you do not do what you said you would do, if you do

not respect the client’s privacy and if you do not follow up

properly on the phone.

我们为经纪人提供量身定制的房地产产品Our real estate products come perfectly packaged for the best agents in the business.

To find out about our market leading properties, our full agent support programme and our competitive commissions call 4006838535

获取我们更多市场推广和经纪人支持方案以及高额佣金政策的信息，请致电：4006838535

Why should you exhibit at our show?It is the capital’s longest running and best attended show, having run for 18 years, proving its strong brand name with a high number of top-quality visitors. With government-enforced restrictions on home ownership, more and more Chinese investors are seeking top-quality properties overseas.A recent BAIN report stated that by the end of 2010 there were 320,000 high-income Chinese investors, each holding more than 10 million RMB cash available for investment.

Beijing Overseas Property & Investment Expo Autumn 2011

China World Trade Centre, Beijing • Sept 15th – Sept 18th 2011

The Beijing Overseas Property & Investment Show (BOPI) is the ideal platform for overseas companies offering real estate, land and investment projects to the wealthy Chinese market and will take place from the 15th September – 18th September 2011 at the China World Trade Center in Beijing.

Show information:

• Exhibitors include Real estate developers, immigration serviced agencies, and alternative investments.

• Number of exhibitors: 100 - 120

• Number of visitors: 80,000 – 120,000

• Very High Net Worth visitors (invitation only) : 5,000

For more information please contact Andy Grimley:Tel: +44 (0)20 8734 3967Email: [email protected]

越来越多富有的中国买家把投

资的眼光放到海外房地产市

场，特别是在中国政府决定延缓国内

购买力开始采取限制房产价格以制约

投机性购房的政策之后。如许多亚洲

其他国家政府一样，中国政府在去年

出台了一系列的政策防止正在形成的

房价泡沫。但是，这些什么是这些海

外买家需要的，地产经纪公司又如何

满足他们的需求呢?高力国际顾问公司北亚地区总经理

刘先生表示，教育以及移民是中国买

家决定海外地产购买目的地的主要因

素，“中国买家重视教育与移民，所

以他们更希望在好的学校旁边购买小

的单元房。

中国第一太平戴维斯公司研究部主

管James Macdonald表示，投资者的

兴趣主要集中在以香港，新加坡为首

的亚太地区。然而，也有人提出了

更广泛地区选择，如伦敦，温哥华，

以及澳大利亚的墨尔本，悉尼，布里

斯班等城市。世邦魏理仕中国的执行

董事Anton Eilers指出，一般来说，亚

洲的投资商偏向于投资在临近最好的

私人学校的地区，或者是以后的华人

社区—中国投资商一般对在墨尔本，

悉尼以及伦敦地区，临近好学校的，

价位在700,000-1500,000澳元的住宅

感兴趣。


中国至少有上百万个百万富翁，由于国内的紧缩政策他们极度渴望投资在海外。那

么，如何在这个蓬勃发展的市场分到一份羹呢？

向围墙里眺望

伦敦的购买代理公司 P r i m e Purchase的Guy Meacock指出优越的

地理位置不是中国买家在做购买选

择的首要考虑因素，他说：“比起对

资本增长的重视，亚洲买家的更优

先考虑租金回报率。他们更倾向于

在郊区买房。地理位置并不重要，

他们只是想在这里买个房产。” 伦

敦的Clerkenwel地区就十分受中国

买家的欢迎，因为这里临近伦敦大

学（University College London），

和伦敦政经大学（London School of Economics）。留英的中国大学生数

量不断上升，从十年前的4,000名入

学，增长到2008-2009学年的47,000名。

新开发的河岸区及非市中心地

区也受到越来越多的东方买家的欢

迎。Knight Frank公司指出在过去的12个月里，在

Canary Wharf分店购买房产的客户中

30%都是中国买家。

Meacock提到，中国买家比较倾向

于购买新开发的住宅区。他说：“与

欧洲买家的喜欢购买年代久的老房子

截然不同的是，中国买家更习惯买

新建的有建筑质量保证的现

代住宅。刘先生更指出“他们更喜欢公寓，

因为公寓

更安全，方便管理”，并且他们更喜

欢买“预售”房。“大约有一半的买家

可以不看房便直接购买。一部分人会

去看房，另外一部分人会咨询亲戚或

者朋友的意见。” 他承认富裕的买家

购买最好的房产，但是中端市场的购

买力也不容忽视。“价位在一百万到

两百万英镑的房子被出售的同时，价格在20万到50万英镑中间价位的房产

也很受欢迎。” 对中国消费者来说，

购买低价位的房产的优势在于他们不

用提取太多的资金出国。Macdonald提出，“中国政府严格控制资金的跨

境流出，这在一定程度上限制了中国

人在海外投资”.但是刘先生解释说，

人均上限是在5万美金，但是一个家

庭可以联合一起购买一个低价位的单

元房，或支付一笔保证金。”低价位

的房子销售的更快，因为他们更容易

流通。

Meacock告诉我们，市场现在需要

可以向中国消费者提供独立客观意见

的咨询公司，以确保他们不会付对于

应该支付的钱。比如，一个中国买

家就愿意出高于地产经纪建议价格的

25万英镑在南肯辛顿购房，他

们愿意支付任何价格去购

买房产。所以关键是要

告诉他们什么

是正确的价格。中国的买家

要小心被人称

作“现金”，要

多采纳地产经纪客观的意见。他补充

道：“一般来说，中国买家并不一定

知道如何利用地产中介公司的服务，

就直接去了。还有，他们还不习惯提

前付款。”开发商已经开始注意到中国的购买

潜力，他们已经在一些受欢迎的市场

制定了吸引中国买家的项目。刘先

生指出：“现在很多新开发的项目是

专门为中国客户量身定做的。在加

拿大温哥华，为了迎合中国留学生的

需求，开发了很多临近大学区的的高

档公寓。这些奢华的公寓备有多个停

车场，在设计装修时还特别采用了“风水”理念。

随着中国百万富翁对海外房产投资

的热情的不断增长，这个将会趋势变

得越来越普遍。Eilers提到随着人民

币不断升值，房产价格会从根本上越

来越便宜。换句话说，在上海，北京

和香港买得起700 -900美金/坪房子的

人，也可以在伦敦或者悉尼买得起中

高档的房产。

Eilers又提到，这种趋势尚在起步

阶段，而且很容易被不法经纪公司或

者开发商欺骗。她提到：“想要在中

国大陆投资的海外开发商必须是合法

道德的开发商，一旦许诺的计划没有

按时完成致使中国的投资商赔了钱，

投资中国市场的机会大门将会立马关

闭。

中国潜在市场的巨大诱惑力，但是

Eilers提醒地产经纪公司以及开发

商：“尽管有很多公司可以选择，但

是一些小的执行公司只想在这个新兴

市场捞快钱。所以应该与知名的执行

公司合作，确保这个新市场健康稳定

的成长是每一个人的责任。”

“相比起资本增长，亚洲的买家更重视租金收益。他们更倾向于购买优越区域的郊区。地理位置不是那么的重要，他们只是想在那里买。”

| 17 www.opp.org.uk | 2011年六月商业信息商业信息

Wealthy Chinese buyers are increasingly looking abroad for investment

opportunities, as the government holds the reins on house prices and tries hard to slow the pace of the domestic market and to stop speculation from the new wealthy across the country. In common with other Asian administrations, the Chinese government has introduced a raft of regulations in the last year to prevent a residential property bubble from forming. But what do these new overseas buyers from Asia want, and how can agents provide it?

Education and immigration are important driving forces behind the choice of destination, according to Alan Liu, Colliers International’s managing director for North Asia. He told OPP Asia “Chinese buyers are interested in education and immigration, so they want small units near good schools.”

James Macdonald, head of research for Savills China, says the interest is primarily focussed within the Asia region, with Hong Kong and Singapore predominating. However, others mention further fl ung destinations including London, Vancouver, and the Australian cities of Melbourne, Sydney and Brisbane. Anton Eilers, the executive director of CB Richard Ellis China added: “Traditionally, Asian investors congregate around good education facilities or where

there are existing Chinese communities. Most of

the

18 | TRENDS



There are almost a million dollar millionaires in China’s strong economy, and they are desperate to invest in property abroad, because of tight restrictions at home. How can your business tap into this growing market?

Looking over the wall

BUSINESS

demand is around the areas where the best private schools are – Chinese investors are looking at AUD700k to AUD1.5m properties next to good schools in Melbourne, Sydney and London.”

Guy Meacock, of London-based buying agents Prime Purchase said getting a prime location is not of great importance for many Chinese buyers. He said: “Asian buyers prioritise rental yields over capital growth – they tend to buy things on the outskirts of prime areas. Location is not that important, they just want to buy something here.” Clerkenwell is one area of London that has been popular with Chinese buyers, because of its proximity to University College London, and the London School of Economics. There were 47,000 Chinese students enrolled at British universities in the 2008-2009 academic year, up from just 4,000 a decade earlier. The new developments on the riverside and in less central areas have also attracted a large number of Eastern buyers. Knight Frank say that over 30% of buyers at its Canary Wharf offi ces in the last 12 months have been Chinese.

New developments are something that Chinese buyers generally prefer, according to Meacock. He said: “Their approach and their needs are very different from European buyers, who prefer older and period homes. Chinese buyers tend to buy what they’re used to – newly constructed modern blocks with building warranties.” Liu adds that they “prefer fl ats because there is no management hassle, and there is often

security”

and they are often willing to buy off-plan – “about half can commit to buy without seeing the property. Some visit, but others get friends or relatives to give them advice on the ground.” He acknowledges the affl uent purchasers buying up prime property, but says the mid-market should not be ignored either. “£1m and £2m homes are being sold, but there is also a market for mid-level properties – £200k to £500k homes are well received.”

Lower values homes have the advantage that they are easier for Chinese people to buy because they do not have to take as much money out of the country. Macdonald said: “Tight capital controls

limit the amount of money that can be taken out of the country, making it very diffi cult to invest offshore.” The limit per person is capped at $50,000, but as Liu explains, a family can pull enough together to buy a lower priced unit, or put down a deposit. “Lower priced homes will go easier, because they have easier logistics,” he said.

Meacock says companies offering independent advice to Chinese buyers are needed, to make sure they are not overpaying. He said: “There was a buyer

in South Kensington who offered £250k more than the price the

buying agent had advised them – sometimes they want the property at any cost, so its about advising

them on what is the right price. You do get stories like this – Chinese buyers need to be careful not to be labelled as ‘ready money’ and make sure they take independent advice.” He added: “Historically, they feel confi dent going to the estate agents directly and don’t necessarily understand the benefi t of a buying agent – they are also not comfortable with the idea of paying fees up front.”

Developers have begun to notice the potential in China, and in popular markets, new projects are being made to attract Chinese buyers. Liu said: “There are lots of developments that have been tailored to Chinese buyers. In Vancouver, by the university, there are a lot of nice apartment blocks to cater for them. They are luxurious, with multiple car park spaces, and they have been designed to the Chinese principles of feng shui.”

This seems likely to become increasingly common in future, as China’s dollar millionaires continue to spread their wings and invest in property abroad. Eilers said: “As their currency continues to strengthen, property abroad will become fundamentally cheaper. The kind of groups that can buy property in Shanghai, Beijing and Hong Kong for $700 to $900 per square metre will be able to buy in the mid-to-high market of London or Sydney.”

However, the trend is in relative infancy, and could easily be derailed by unscrupulous agents and developers, says Eilers. “Work with reputable parties – although there are a lot of good companies, there are a lot of small operators who see a trend emerging and want a chance to make some fast money. It’s in everybody’s interest to make sure this market develops.”

“Chinese buyers are interested in education and they like small units near good schools”

加入全球最成功的国际房地产销售网络Join the strongest sales network for high-end real estate from around the world

专属和私密的房地产投资服务精选全球范围内稀缺和独特的房地产提供一对一，专属的，私密的建议独有非流通的精品住宅和商业资产，包括欧洲的城堡，伦敦，巴黎，纽约的奢华宅邸，葡萄园，乡村庄园，种马场，酒店，办公楼，零售资产和更多其他选择

代理分销商的优势经验丰富的当地专业团队支持, 便于您迅速开展国际业务高效准时的佣金支付承诺,为您获取稳固增长的收益完整的中英文市场推广资料,省却您费心准备的时间来自财富集团直接的销售管理,减少您客户的流失

请与我们联系代理分销：电话：+44 (0)7976 721822邮件：[email protected]

中国大陆地区:电话： 4006838535邮件： [email protected]

不用犹豫,今天就能开展您自己的国际房地产业务------获取高达50%的佣金回报! (按具体项目略有差异)Refer your clients today - from GB £3m. 50% net commission share

www.fortuneregroup.com

坐落于英国的财富国际房地产集团已经涉足全球最奢华VIP房产，足迹遍布伦敦中心，德拉海滩，摩纳哥，巴黎，纽约，德国和其他热门投资地。

Agent benefitsHighly professional private client teamExcellent commissions paid on timeFull marketing support material in Mandarin and English Straight forward sales process managed by Fortune

Located in the UK, Fortune International has access to some of the most luxurious VIP real estate from central London, Cote D’ Azure, Monaco, Paris, New York, Germany and other popular investment destinations.

Highend_Asia_May.indd 1 19/5/11 16:49:10

位于悉尼最后一块未被开发的稀缺滨水地区的住宅已经开售Sell one of the most visionary redevelopments ever undertaken in one of Sydney’s last undeveloped waterfront sites

投资优势:极为舒适而富有活力的滨水生活客户支付20%的定金就可以免除6%的贷款利息便利的交通，靠近渡轮，轨交和公交站毗邻澳洲的顶尖大学附近运动，娱乐，生活福利设施齐全紧邻超级市场和购物中心(Newington, Rhodes & Homebush Bay)广受中国和亚洲买家的推崇由悉尼最大的最成熟的开发商开发位于澳洲环境最优美社区

代理分销的优势：由财富房地产集团为亚洲市场特别挑选，非常贴近亚洲市场的需求高额的佣金收益大型开发商，拥有上千个单元可供销售丰富全面的中英文市场推广资料售前培训和后续的销售支持来自财富集团直接的销售管理

项目坐落于高档的悉尼码头，靠近悉尼最著名的购物、餐饮区域，毗邻悉尼奥林匹克公园的休闲娱乐场所。规划中附属豪华码头私密半岛社区以及便利的公路,轨交和轮渡使您可以轻松到达悉尼各区。

马上付定，立即获取6% 的利息返还！



售价：2,700,000RMB起首付仅需20%,并可提供80%的房屋抵押贷款

Bilbergia_Sydney_Asia_May.indd 1 19/5/11 16:51:24

| 21

没有复杂的法律文件，而且“出路”十分明显——消费者可以在任何时候

卖掉它。

所以…你该如何说服你的客户去考

虑投资在黄金上呢？

黄金的主要卖点

我认为潜在的投资者需要了解以下

四个主要卖点：

• 投资组合保险

• 流动性

• 走势强劲

• 免税

投资组合保险是多元化的另一解

释。黄金在经济危机中表现力强，

尤其是在一些更普遍持有的资产（股

票和证券等）表现很差的时候。很多

例子可以证明这个情况：例如在9/11之后，在伊朗和阿富汗战争的时候，

以及在2008年经济危机的时候黄金的

如果你正在寻找一种简单的替

代投资增加到公司的产品目

录上，那不妨投资在黄金上。你不需

要经济学硕士学位去理解它，也不会

被限制去买卖它。

但是，对地产代理商来说，什么才

是黄金的真正商业价值？我认为有两

个商机不容忽视。

第一，这是另一个赚取佣金的机

会。当大型资本越来越普遍，许多地

产经纪发现，购买黄金可以作为一

种入门级的投资方式，来“清理”小额

的现金。

我们所说的是从3千英镑到2万5千

英镑的“小额现金”。如果不投资在黄

金上，这些钱就会闲置在客户的投资

组合里。因此，当地产投资商投资巨

额资金在长线的地产项目上的时候，

黄金是一种很好的投资替代产品。

它不仅不会与你现有的商品产生竞争

关系，还能帮你最大化的赚取客户

的佣金。

第二个好处是，黄金是一种十分简

文字 | Daniel Kiernan

如果您是一个房地产经纪，而您的客户正在为被严格管制了的房地产市场所苦恼，亦或

是想要多元化他们的投资组合，你不妨建议他们去投资黄金。Alternative Outlook

公司的首席分析师Daniel Kiernan解释了地产经纪建议客户投资黄金的好处。

买黄金去

• 因为现今市场的不稳定性，投资者会更谨慎的投资他们的每一笔钱。

• 美元贬值致使黄金价格不断攀升。黄金可替代美元作为世界通行的货币。

• 中央银行对黄金需求量的增加（调查显示，“金砖四国”平均只有5%的黄

金存储量，发达国家的存储量高达50%，所以只要“金砖四国”开始向50%这个水平进军，那时对黄金的需求将会不可估量的迅速增加）

• 在印度和中国的中产阶级对黄金需求的增加。在这些国家，储备黄金是

一种传统的习惯，而且随着他们货币走势愈来愈强，他们的购买力也在不

断增加。最近黄金价值创新高，一部分原因是印度在庆祝“排灯节”时对珠

宝需求的增加。

• 没有显著的新发掘。最近没有任何金矿的显著的发现。即使马上有了任

何发现，从发现到发掘到融通到市场上也需大约十年的时间。因此，近期

内不会有任何因黄金供应忽然增长而导致的价格下降。

单的商品，十分容易让消费者理解，

也十分容易脱手。

黄金十分容易让消费者理解是因为

每个人都知道黄金是值钱的商品，是

财富的象征——不论是通过007电影

里的邪恶势力还是通过购买珠宝了解

到的，每个人知道黄金有多值钱！黄

金的价格也是完全透明的，每天都会

通过大多数报纸和金融网站更新。消

费者可以快捷的查到大量相关信息，

方便他们更好的理解。

在投资黄金时，没有交易方或者

管理团队去进行尽职调查，不需要复

杂的数学公式去计算投资回报率。而

且，也不需要把什么当地经济指数最

为决策因素考虑在内。

黄金的商品性，使它十分容易脱

手。黄金就是黄金，唯一的问题就

是消费者是否认为它符合他们投资

的目标，此外没有其它需考虑的因

素。你不需要去“应对”开发商，或酒

店管理者的反对，你不需要去处理

任何“情感”因素或是购买“拉锯战”。

价值都飙涨。消费者可以通过在自己

的投资组合里投资一些黄金来减少在

下一轮经济危机或动乱的时候受到

的冲击。

流动性。黄金是一个流动性很强

的资产，永远都有市场。消费者可以

十分方便地清算兑现他们所持有的黄

金。而且，他们可以一次兑现一块金

条，而不用一下清算他们持有的所有

黄金。黄金的流动性是它成为现金替

代品的另一原因，——特别是在高通

货膨胀率和低利率的时候。如果您的

客户觉得他们的存储在银行的现金回

报很低的时候，购买/投资黄金将会

是以个不错的选择。

走势强劲。在过去的10年里，黄金

平均的年回报率是25%。今年它的价

值增长了25%，在写这篇文章的时候

它刚超过了1400美元的历史最高点。

并且专家一致预测它还会继续攀高。

你很难忽视它的强劲表现，特别在

黄金走势强劲背后的秘密

安全和稳固 | 黄金是一种极易理解的投资方式

如果您是一个房地产经纪，而您的客户正在为被严格管制了的房地产市场所苦恼，亦或

Alternative Outlook

www.opp.org.uk | 2011年六月商业信息商业信息

22 |

永远不会太晚| 长期的历史曲线表明投资黄金是必然趋势

公正公平| 黄金的回报率大大领先股票市场的回报率

良好的增长趋势| 黄金的年增量模式是极其强势的

和其他同期市场相对比的时候。（

请看旁边图示解释这一现象原因）

免税。现在在英国购买黄金是免

税的，也不用缴所得税，而且也可算

是个人养老金投资（SIPP），进而可

享受高达40%的税务减免。技术上来

说，如果一个客户在个人养老金投资

组合外投资，他们可以通过购买英国

金币，避免缴纳资本收益税，因为金

币是法定货币不能被收税。此外，金

子还可以作为传家宝——用家族保险

箱中的半打金条作为遗产，要比用房

产，储蓄或股份简单的多。

反对的声音

不过，也许你会用一个很重要的理

由来反对投资黄金——进入市场的时

机。许多潜在投资者会在看到了过去

十年黄金市场的表现后提出疑问“我是不是错过了投资的船期，现在是不

是太晚了？’针对这个问题，我要提出四个要

点：

黄金现在仍然走势迅猛。（请看上

一页的蓝色图示）

黄金价格也许已经到了历史新高，

但是在通货膨胀调整后，这个“高度”还能增加到约2300美金。

黄金会带来投资组合的保险，因

此它的“走势”不是投资的唯一目标。

对黄金的投资不仅是一个发横财的机

会，还是在下一次市场萎靡或者危机

时必备的保险。

也许一些人觉得他们在2年，3年，4年，5年，6年前错过了最佳投

资的时机，但是要知道把握市场时机

是极为困难的。因此，基本要素和

投资的目标应作为更重要的投资考

虑因素。

总而言之，黄金是地产代理商“工

具包”里的必备品：

• 黄金只是地产的补充品，而不是

竞争品

• 低门槛——黄金可以帮经纪人“处理”投资地产外剩余的小额的现金

• 投资黄金容易被人理解，每个人

都听说过它

您的客户应该考虑投资黄金是因

为：

• 在动荡的时期，投资组合中的黄

金可以帮助投资者“稳定”“保险”他们

的投资回报率。

• 黄金走势强劲

• 黄金作为一种流动的资产可以代

替现金

• 在英国，投资黄金可以免税

“对黄金的投资不仅是一个发横财的机会，还是

在下一次市场萎靡或者危机时必备的保险。”


投资普吉岛的五星级酒店，您的客户将获得连续10年每年8%的租金保证。Sell a 5*Resort in Thailand and give your clients a unbeatable 10 year rental guarantee at 8%

• 多样化的投资客户群

• 有志于在泰国投资高档5星级度假地

• 同销售伙伴保持密切联系并提供必要的支持

• 准备获取丰厚的销售提成

温塔纳湖景度假和温泉酒店坐落于温塔纳湖中央，俯视世界级的高尔夫场地的同时，游客不仅能欣赏蓝俊岭高尔夫球场的美景，还能在入住五星奢华酒店的同时体验其他主要的普吉岛球场。

Directly opposite the lake and World Class golf course, you can give your clients a unbeatable 10 year rental guarantee at 8% on a 5* resort in Thailand

除了高尔夫之外，度假村还提供水上运动项目，酒店配备五星级餐饮及豪华的水上餐厅，让住客能在日本水花园中体验奢华及独具异域风情的水疗。

这样的生活方式令人神往

金融大礼包更为诱人。

您的客户投资至少27万人民币便可获得可观稳健的回报。


成为我们亚洲投资顾问和代理商，您需要具备:



• 投资多样化的绝佳机会• 低门槛，起价仅需266314 人民币• 确保10年，每年8%的收益率• 稳健的资金增长• 专业管理团队的支持• 坐落于世界顶尖的高尔夫球场

• 全套中文的推广资料• 中文化行销支持• 电话及面对面的培训• 丰厚的佣金

投资客户的收益：

分销代理商优势：

• Full Mandarin marketing material• Full white labeled marketing materials • Phone and face to face training • Good commissions • Sellable product for today’s market• Diversify your clients portfolio • Generous agent incentives

Agent Benefits：

不要以为我们只是说说而已，老虎伍兹曾说过：

这是我打过的最好的球场。

Wintana_Thailand_Asia_May.indd 1 19/5/11 13:54:53

若您想要销售位于迪斯尼乐园中心的佛罗里达度假单位，以及其他佛罗里达房产项目

请致电+44(0) 01 407 9222806或电邮[email protected]

大家来找茬 Spot the Difference

• 两居室精装修宽敞公寓套房

• 位于“冠军门”高尔夫休闲谷中心，距离迪斯尼乐园仅有4英里

• 内部设有健身体育中心，餐厅，奥林匹克竞赛规格游泳池，

儿童戏水池，电影院戏院等等

• 提供贷款服务

• 2008年售价人民币250 万

• 2008 Price $380,000

• 两居室精装修宽敞公寓套房

• 位于“冠军门”高尔夫休闲谷中心，距离迪斯尼乐园仅有4英里

• 内部设有健身体育中心，餐厅，奥林匹克竞赛规格游泳池，

儿童戏水池，电影院戏院等等

• 提供贷款服务

• 2011年中国推广价人民币65万

• 2011 Price $99,900

• To be approved, $1 million or $500,000 to be invested into a regional center

• Multiple regional centers available for investment with comparative independent information for positive/negative aspects

• Support and assistance throughout entire immigration process

• Knowledgeable and experienced consultants

EB-5项目的选择并不是仅在一个地区，我们会提供给客户最贴合客户要求的项目以供选择。如果您对分销我们项目感兴趣，请联系： Tim Wang 4006838535 [email protected]

诚邀经纪人推广我们的绿卡项目 Agents needed to promote our beneficial Green Card Program

EB-5是投资人投资经美国联邦政府许可的投资移民项目而获取绿卡的一种途径。

EB-5 Green Card Program for immigrants moving to the United State

我们的EB-5项目都是经由我们精心挑选的，我们富有经验的团队提供客户全程的移民咨询和支持。关键是我们的客户是无需支付任何服务费的。

投资人要求

• 申请者需向EB-5地区项目中心投资100万或50万美金并且是合法收入• 每笔投资必须提供至少10个的就业机会给美国人• 投资人无需有从商经验或学历及语言要求• 唯一要求投资人具有资产并有可以符合投资的现金• 申请EB-5没有任何国籍要求• 投资人需出具可以证明合法收入的文件

quickly and easily do some research and satisfy themselves that that this is an asset they can understand.

There are no counterparties or management teams to carry out due diligence on, no complex mathematics to work out ROI fi gures and they don’t have to factor in the performance of local economies or sectors into their decision making process.

Gold is also a hassle-free sale because its a commodity. Gold is gold and the only question is whether the consumer thinks it suits their investment objectives. There are no other issues or emotions around it. You don’t have to overcome objections to the location, the developer, the hotel operator; you don’t have to deal with emotions or a drawn out purchase process. There are no complex legal

If you are looking for a simple alternative investment to add to your company’s menu of products

you could do a lot worse than gold. You don’t need a masters degree in economics to understand it and you don’t need to be regulated to sell it.

But, what are the real business benefi ts of gold for property agents? I would say that there are two key opportunities that agents should bear in mind.

Firstly, it’s an opportunity to earn commissions that you wouldn’t earn otherwise. While large investments are not uncommon, gold is a low entry level, liquid alternative to cash and what many agents fi nd is that it’s a great tool for “sweeping up” smaller amounts of cash.

These are those £3k to £25K amounts that would otherwise remain un-invested in consumers’ portfolios.

Gold a great supplementary

WORDS | Daniel Kiernan

If you’re an agent whose clients are struggling to invest in a tightly regulated market, and who want to diversify their investment portfolio beyond property, why not consider selling gold? Daniel Kiernan, the chief analyst at Alternative Outlook, explores some of the benefi ts for agents and their clients of investing in gold.

Going for gold

• The flight to safety from investors seeking a secure home for their wealth in the face of continued market uncertainty• The weakening US dollar supports the gold price. Gold is an alternative to the dollar as the world’s reserve currency.• Increased demand from central banks (one statistic that gold bugs get really excited about is the fact that BRIC countries only have approximate-ly 5% of their reserves in gold on average, developed countries are closer to 50% so if the BRICs start to move towards the 50% levels there will be a huge demand for gold)• Increased demand from the growing middle classes in India and China. There is a long tradition of saving in gold in these countries and their pur-chasing power is increasing as their currencies strengthen. Gold’s recent record high was partly driven by the demand for jewellery in India during the Diwali festival.• No significant new discoveries. There have been no recent discoveries of gold of any significance and if there were there is a ten-year lead time between making a discovery and getting gold out of the ground and onto the market. So we are not going to see a sudden increase in supply to drive the price down.

product to offer these sort of investors alongside property projects that are bigger, longer term commitments. So you’ve got something that compliments, rather than competes with your current products and at the same time helps maximise the commissions you earn from your clients.

The second key benefi t of gold is that it’s a very simple product that’s easy for consumers to understand. It’s also a hassle-free sale for agents.

It’s easy for consumers to understand because everybody is aware of gold as a valuable commodity and store of wealth – even if it’s only through James Bond 007 villains or purchases of jewellery, everybody knows that gold is valuable! The gold price is totally transparent and quoted daily in most newspapers and fi nance websites, and there is a wealth of information out there so consumers can

documents to complete and the exit is clear – the consumer can sell their gold the very next day if they want to get out of the investment.

So … how do you persuade a client to consider investing in gold?

Key Selling PointsI think there are four key selling points to get across to potential investors:• Portfolio Insurance• Liquidity• Strong Performance• Tax Free

Portfolio insurance is another term for diversifi cation. Gold is a strong performer in a crisis and gold does well when other, more commonly held assets such as equities and bonds do badly. There’s plenty of evidence for this: gold spiked higher after 9/11, during

What are the fundamentals behind gold’s performance?

Safe and solid | Gold is an easy-to-understand investment that clients will buy

If you’re an agent whose clients are struggling to invest in a tightly regulated market, and who want to diversify their investment portfolio beyond property, why not consider selling gold? Daniel Kiernan, the chief analyst at Alternative Outlook, explores

| 25JUNE 2011 | www.opp.org.uk ALTERNATIVESBUSINESS

the build up to the wars in Iraq and Afghanistan and gold continued to outperform throughout the market downturn in 2008. So by having some gold in their portfolio, consumers can protect themselves against the full impact of another downturn or crisis. If you have a consumer who feels uncertain about the future direction of the markets, then they should be considering investing in gold.

Liquidity. There’s always a market for gold, so it’s a very liquid asset. A consumer can liquidate their holding and realise their cash very quickly. Furthermore they can choose to liquidate their holding one piece at a time. There’s no need to liquidate the entire holding at once. This liquidity is one of the reasons gold is a great alternative to cash – especially in these times of high inflation and low interest rates. If you have a consumer who feels like their cash deposited in the

bank is performing poorly, gold could be for them.

Strong performance. Gold has returned 25% a year on average for the last 10 years. It’s up 25% this year at the time of writing having surpassed its previous record high of $1400 dollars and it’s almost unanimously forecast to go higher still. When you compare returns like these to the performance of other markets over the same period, they are hard to ignore (see the side bar for an explanation of the reasons behind this stellar performance).

Tax Free. Purchases of gold bullion are often tax free. There’s no income tax (as gold doesn’t earn any income) and gold bars are SIPP acceptable and therefore qualify for up to 40% tax relief. And if a client invests outside of a SIPP wrapper, by investing in gold coins they can still usually avoid Capital Gains Tax as technically, the coins are still legal tender and therefore can’t be taxed. And gold can be a thoughtful Never too late | The long-term historical curve is powerfully upwards for gold

Fair and equitable | The return on gold is streets ahead of the stock market

Good growth | Gold’s annual increment pattern is extremely strong

“Gold is insurance against another crash or market downturn, not just another quick buck”

heirloom – half a dozen gold bars stored in the family safety deposit box can be a much less complex inheritance then property, savings or shares for example.

ObjectionsThere is one key objection that you are likely to come up against – market timing. Many potential investors will look at the performance of gold over the last decade and ask “Have I missed the boat? Am I too late?”

There are four points I make in response to this1. The fundamentals behind gold’s strong performance are still in place. See blue box on previous page.2. Gold might have hit it’s nominal record high, but adjusted for inflation that high would be about $2,300 dollars so from this perspective there is some way to go yet.3. Gold provides portfolio insurance, so performance is not the only investment objective. The investment is also an insurance against another crash or market downturn, not just an opportunity for a quick buck.4. People were saying they had missed the boat 2, 3, 4, 5, 6 years ago and missed out on the subsequent performance! Timing the market is notoriously difficult: fundamentals and investment objectives should be more important considerations than timing.

In conclusion, gold is a good product for agents to have in their toolkit because:• Gold complements property, it doesn’t compete with it;• Low Entry – gold sweeps up smaller amounts of cash that agents couldn’t tap into otherwise;• Gold is easily understood and everybody has heard of it.Gold is an investment your clients should consider because:• Gold provides portfolio insurance in uncertain times;• Gold is a strong performer;• Gold is a liquid asset and an alternative to cash;• Gold is often a tax-free investment.

26 | ALTERNATIVES www.opp.org.uk | JUNE 2011BUSINESS

成为代理销售欧洲最具投资潜力地区-伊斯坦布尔房产的经纪人

Become an agent for one of the very best investment opportunity’s in Europe

• 预售价格透明• 1-2房公寓• 首付30%

• 2年出租保证，每年7%的收益

请与我们联系代理分销：电话：+44 (0) 7939 495 347邮件：[email protected]


为客户设计的多样化投资组合，真正升值潜力高和租金回报稳定的产品。


嘉园道公寓---豪华公寓 Park Lane Residence Luxury Apartments

• 酒店标准的装修

• 永久产权起价约75万(RMB)• 超高佣金回报• 全套中文推广资料

土耳其是世界排名15位的经济体，在欧盟中排名第6位。土耳其也经被美国商务部和世界银行评为世界十大最有前景的新兴经济之一。土耳其的人口超过7千万，平均年龄为28岁。34岁以下的人口占65%。在2010年GDP增长超过11%，使得土耳其成为世界上第3大快速增长的经济体。富裕的年轻人需要高质量的公寓居住比如：柏宁酒店住宅

• Pre-release prices

• 1 & 2 bedroom apartments

• Only 30% deposit required

• 2 year rental guarantee at 7%

• Full ownership prices from just £71,000

• Quality agent programme with high

commissions

• Full market material support provided

UPPI_Asia_May.indd 1 19/5/11 16:24:24

“对于富裕的亚洲投资者而言，房

产仍然是他们最热衷的投资项

目” 负责组织年度中国国际高端

置业投资展览会的上海YUBO国际会

展公司总经理Gu Shiqi说道。

他还补充，国际房产需求的快速增

长同中国人民日益增长的收入是紧密

的联系在一起，中国已毫无疑问成为

国际房产的重要市场。

海外市场非常清楚这一点。他们愿

意张开双臂来迎接中国的投资者。就

拿日本来说，最近简化了对中国大陆

游客签证的申请过程，北美西海岸的

房产中介也开始招募会说中文的销售

人员来帮助他们扩展销售。

上海昆泰项目总监Steven Zhang说

道：“对于富裕的中国人来说，海外

置业已经成为了广受欢迎的选择。他

们寻求更安全，投资回报率更好的资

28 |

前言：在任何市场条件下，会展是寻找新买家的可靠方式，海外置业也不例外，多样化的房产投资和相关项目已经在亚洲掀起热潮。那么推广项目的最佳方式是什么？如何让市场知道你有什么？OPP收集了专家们的有效建议，明确什么该做什么不该做。

展会的影响力

产。”从2009年起，昆泰在上海已经

组织过多场房产展览会。

“越来越多的中国人开始考虑在

海外置业，如日本，通常是为了度

假。”她说道。

也曾参与组织2011年4月在北京世

贸中心举办的海外置业展览会的世界

展览公司的展销总监George Betz也

表示赞同：“中国现在是一块很热，

很热的市场。” 中国有很多的百万和亿万富翁，

他们都想将财富存放在一个安全的地

方。现在，我们就有一个绝佳的机会

去帮助他们购置海外不动产。

George Betz发现中国投资者偏好

熟知的城市，诸如伦敦，纽约，温哥

华，悉尼或巴黎，他们知道会得到什

么，也清楚以后会去那里定居，所以

他们想要在这些城市投资，也想要送

他们的孩子去那里接受教育。

“随着收入的日益增长，越来越

多的中国人民开始注重生活品质。”在中国长期从事房地产业务，高力

物业顾问有限公司总监Bunny Wang提到。

中国人需求海外置业是很自然的一

件事，通常在非人口密集区能够满足

他们度假或者退休养老的需求。而海

外置业的投资回报率可以达到每年大

约5%到6%左右。

作为Fortune房产集团的合伙

人，国际产业展销会专家Xavier

Wiggins，，也同意这一看法。

他告诉OPP, 如果你是一家以亚洲

市场为主的代理商，现在绝对是开发

海外置业的最佳时机。

在很多方面，我们一开始就明确要

建立一个亚洲的海外置业市场。在每

个市场的开发初期，人们会选择熟知

的地方，购买他们认为安全的房产。

就拿英国来说，当人们在海外投资

房产，他们首先会想到他们最熟悉最

了解的地方，像西班牙和法国。在中

国也是一样的情况。

任何新兴的市场都存在许多潜在

的风险。海外置业专家们需要谨慎对

待，避免浪费时间和金钱。

像伦敦，纽约这样的世界大都市

会卖的很好，而诸如泰国，新加坡，

马来西亚之类的度假胜地也会有不错

的市场。

保持几步领先/ 选择最佳的活动区推广你的公司和你公司的地产产品。专心做自己的事。

作者 | Geoff Hadwick

“机灵点专心做自己的事...确定你知道自己在卖什么，为什么在卖”


| 29

美国国家房地产经纪人协会最近报导称中国投资者最有可能成为美国价值100万美元及以上房产的买家。

Joyce Rey，美国Coldwell Banker Previews International的执行长官，认为美国高档住宅正成为中国房产投资者的首要选择，紧随其后的是其他热门的市场如新加坡，伦敦和温哥华。

金融危机后的低利率，高品质房产为中国投资商提供了诱人的回报。高力国际同样认为这种现象正在加拿大温哥华西区和列治文区发生。高力表示，鉴于中国持续紧缩的房地产政策，我们期待今后有更多的

大陆投资者在海外置业。在未来10到30年中，温哥华房产价格的涨幅有望达到20%到40%。同样，英国Savlills表示亚洲东南亚的买家，主要来自中国大陆和香

港，他们已经购买了伦敦新开盘房产销售总额的35%，这使得中国人成为了英国首都最活跃的海外买家。

中国Savills CEO, Randall Hall指出，最近中国政府严控房地产投机政策使得越来越多投资者涌向海外购置房产。

在过去两年中，人民币对其他货币的持续走强也意味着中国买家能够在海外房产投资中获得更多的价格优势。

澳大利亚也是中国人热衷的投资目的地。在2009至2010年间，中国买家在澳洲置业接近7150万澳元，比过去一年的国内投资总额高出了72%。

高力国际指出，去年一年之中，中国买家在布里斯班成交了61笔业务，总额达3082万澳元，在黄金海岸成交了63笔业务，总额也达2930万澳元。高力国际黄金海岸区域研究经理Lynda Campbell，从1990/91年起每年监控交易，她表示这是中国在过去20内在黄金海岸的最大买家。

Brinton Keath, 高力国际黄金海岸区域市场项目总监，也深信亚洲买家们负担得起澳洲高等教育的费用，因而家长们买下公寓为孩子们在澳大利亚大学求学提供住处。

离中国更近的新加坡也成为了中国买家投资的好去处，去年中国在新的投资量已经大幅上涨，据代理商DTZ指出，去年的下半年，中国大陆买家占到非新加坡公民买家的20%，打破了该记录。这使得中国买家同印度尼西亚。

非新加坡公民买家的第二大族群，不相上下，并仅次于马来西亚，占据非新加坡公民买家的21%。

现在中国人在哪里置业？

房产投资市场不可避免的将会迅速

扩展到像巴西，埃及和英国除伦敦之

外的其他地方。

George Betz补充道，他们渴望将

这些新兴投资机会传播出去，一方

面为了获得理性可靠的回报，另一方

面，期待与潜在投资者会面。

对于Wiggins来说，我们有许多展示

的方式

• 邀请买家参与的公司讨论会。

• 举办传统模式的由多个参展商参

与的展览会。

• 公司的街头展销和路演。

• 高尔夫秀

• 游艇展

• 时尚展

“不要自作聪明，”Wiggins说道，“到任何你认为目标买家会在的地方。

仔细思考，做好自己的事情，确保

你知道你卖的是什么，为什么卖它

们，让投资回报变得越简单越清晰

越好。”他还推荐横向思考。为什么不考虑

在购物中心或其他合适面谈的地方展

示你的商品。

他补充道: 不要只想着客户，想想

如何发展新的贸易伙伴，想想如何影

响媒体，想想如何做到从生意到客

户的角度开拓市场（B2C），又如何

从生意到生意的角度（B2B）发现新

的商机。

他强调，如果你能从不同的角度去

尝试，你会取得更大的成功。在你下

决定之前，询问一下他人的建议。在

任何场合作出任何决定之前，看一下

以下的建议:• 同先前参展过的参展商对话

• 同组织者协商作为参展商的参展

费用和附加条件，其实大多数组织者

都愿意与您讨论

• 参考场地图纸，挑选合适的展

示区域

• 如有研讨会项目，设法参与其

中，并自愿发言

• 调查该会展举办的年数

• 寻找该会展的销售方式

• 组织者有没有计划采取新方式展

开销售，有没有尝试新的销售途径？

• 成为促销伙伴，将销售该展会列

入自己的数据库，并从组织者处寻求

销售的回报和奖励。

• 访客人数是否单独统计？

• 谁来核实统计观众信息？

• 试图找一个位置好的展区。

• 让你的展区保持开放的，可进入

的状态，不要让人们觉得胆怯而不敢

进入你的展区，不要装关闭的门或是

有可封闭的区域，将人们引进来，并

热情招待他们。

• 不要让人们拿了宣传册就离开展

区，确保他们同您的工作人员交谈过

并留下他们的联系方式。

• 在展区保持忙碌，创造对话，开

始对话。让人们同您一起坐在舒适的

椅子和沙发上交谈。

• 营造一点剧院的感觉，让人们觉

得你很享受当下的环境。

• 为你的工作人员挑选一套休闲

服，不要只穿着令人乏味的套装。

• 不要夸大其辞也不要含糊不清，

告诉客人你回复的时间和方式，遵守

对客人的承诺。

www.opp.org.uk | 2011年六月商业信息商业信息

不要错失良机，抢先参与，夺得头筹

For wealthy Asian investors “property remains their favourite way to spend money,” says Gu

Shiqi, general manager of the Shanghai YUBO International Exhibition Company, which organises an annual China International Luxury Property Show.

“China has defi nitely become an international residential real estate market of great signifi cance,” he adds, “as demand climbs rapidly in line with the ever-increasing wealth of the Chinese people.”

And the overseas property markets know it. They are welcoming this fl ood of money with open arms. Japan, for instance, recently eased its visa application process for Chinese mainlanders, and property agents all

30 | BUSINESS Events

WORDS | Geo� Hadwick


Events are a tried and trusted route to fi nding new buyers in any market, and the overseas property industry is no exception. A wide variety of real estate and associated events are springing up across Asia. What is the best way to approach events and how should you tell the market what you have to offer? OPP talks to the experts to get a list of valuable do’s and don’ts. Find out how to show yourself in the best possible light.

Exhibiting intelligence

BUSINESS

along the western seaboard of North America are recruiting Chinese-speaking sales staff to help convert sales.

“It has become a popular option among affl uent Chinese to buy properties abroad when they seek safer and better-yielding assets,” said Stephanie Zhang, project director with Shanghai Kuntai, which has organised property shows in Shanghai since 2009.

“More and more Chinese people seem to think about owning an overseas property in places like Japan, often purely for holiday use,” she says.

“China is a very, very hot market right now,” agrees George Betz, director of Worldwide Shows and Events, which is a partner in organising an overseas property show at the Beijing World

Trade Centre in April 2011. “It is a country full of dollar millionaires and billionaires. They want to fi nd a safe haven for their money and there is a fantastic opportunity right now to help these high net-worth individuals buy property abroad.”

Betz fi nds that Chinese investors prefer known cities like London, New York, Vancouver, Sydney or Paris “where they know what they are getting, where they might want to settle one day, where they might want to start a business, or where they might decide to send their children to be educated.”

“And with ever-rising incomes, more Chinese people are starting to focus on their quality of life,” said Bunny Wang, director of International Properties at

Colliers International, a major real estate services provider. “It’s natural for them to look at purchasing houses abroad, often in less congested areas, to cater for their holiday and even retirement plans. And the return ratio on overseas property can be as good as about 5% to 6% a year.”

International property exhibition expert Xavier Wiggins, a partner in the Fortune Real Estate Group, could not agree more.

“Now is absolutely the right time to start focusing on the overseas property markets if you are an agency based in Asia,” he told OPP.

“In many ways, we are right at the start of what is going to be a massive market for the Asian overseas property

Keep several steps ahead | of the crowd. Pick the right sort of event at which to promote your company and its property opportunities. Be smart and do your own thing.

| 31JUNE 2011 | www.opp.org.uk

America’s National Association of Realtors recently reported that investors from China are the most likely overseas buyers for US homes valued at $1 million and more.

For instance, Joyce Rey, executive director of US agents Coldwell Banker Previews International, says US upmarket homes are “growing in promi-nence as the destination of choice” for Chinese real estate investment, following close on the heels of other popular markets such as Singapore, London and Vancouver.

“Low interest rates and good price values after the financial crisis are offer-ing Chinese investors with an attractive return,” Rey says.

Colliers International is seeing the same phenomenon in Canada’s Vancouver-West and Richmond region.

“Due to China’s continuous tightening real estate policies, we are expect-ing many more mainland investors to buy properties overseas in the future,” says Colliers.

The growth potential for property prices in Vancouver is expected to hit 20% to 40% in the following 10 to 30 years.

Similarly, figures from Savills show that buyers from Southeast Asia – mainly the Chinese mainland and Hong Kong – now account for 35% of all new development sales in London, making Chinese people the most active overseas buyers in the UK’s capital city.

According to Randall Hall, CEO of Savills China, the “recent tightening of (government) policy towards Chinese domestic property investments has led to an increased appetite for overseas real estate purchases.

And the strengthening of the yuan against major currencies in the past two years has also meant Chinese buyers could acquire foreign real estate assets at a bargain.”

Australia is popular too with Chinese overseas property buyers splashing out approximately Aus $71.5 million during the 2009/10 financial year, a rise of 72% on the previous 12 months of Chinese inward investment.

According to Colliers International “Chinese buyers spent Aus $30.8 million across 61 transactions in Brisbane last year, followed closely by Aus $29.3 million across 63 transactions on the Gold Coast. Colliers International Gold Coast research manager Lynda Campbell, who has been monitoring the transactions annually since 1990/91, says this is ‘”the largest spend recorded by China over the 20 years Colliers had been researching.”

Brinton Keath, Colliers International Gold Coast director of project market-ing, also believes that Asian-based buyers are attracted by the affordability of tertiary education on offer.” Parents are buying apartments that their student children can live in whilst studying at an Australian University.

And, closer to home, Chinese buyers in the Singapore property market have grown significantly in number from last year, according to agents DTZ. “In the second half of last year, mainland Chinese buyers represented a record-breaking 20% of non-Singaporean buyers in the market,” says DTZ. This puts them on par with the Indonesians as the second largest group of non-Singaporean buyers in the city after the Malaysians, who top the polls with 21%.

Where are the Chinese buying right now?

BUSINESS EventsBUSINESS

sector. And at the beginning of every market, people will turn to the obvious places and buy where they feel their money will be safe. In the UK, for instance, when people started to invest in homes abroad, they went fi rst to those countries they knew and understood best, like Spain and France. It is just the same in China.”

And, as with any new boom market, there will be an explosion in the number of events. Overseas property professionals need to be careful not to waste time and money.

World cities like London and New York will sell, and resort opportunities in countries like Thailand, Singapore and Malaysia are going to be successful too.

It seems inevitable that the market will expand very quickly to markets like Brazil and Egypt and into other parts of the UK, outside London.

“And the key to selling these new opportunities is to have a sensible and credible rationale, and to work hard at meeting potential investors,” adds Betz.

For Wiggins there are many ways to exhibit:

• One-company seminars where you have a captive, invited audience;

• Multi-exhibitors shows, the traditional route;

• Single-company exhibitions and road-shows;

• Golf shows;• Boat shows;• Lifestyle events.“Don’t try to be too clever,” says

Wiggins. “Go wherever you think that the target buyer might be. Be smart. Do your own thing. Make sure you know what you are selling and why and make the benefi ts as simple and as clear as possible.”

He recommends thinking laterally too. Why not consider showing your wares in a shopping centre or any other suitable meeting point.

“And don’t just think customers,” he adds.

“Think about developing new trade partnerships, about infl uencing the press, about the business-to-consumer (B2C) market as well as the business-to-

business (B2B) angle.” You will achieve more if you try on as many different fronts as possible he argues.

And before you book anything, seek advice. A good checklist before booking your presence at any event should include:

• Talk to previous exhibitors who have attended the event in question in the past;

• Negotiate on price and the fringe benefi ts you will get as an exhibitor … most organisers are amenable to this approach;

• Pick the right position on the fl oor-plan;

• Get involved in the seminar programme (if there is one) and volunteer speakers;

• Check how long the event has been in existence;

• Find out how it will be marketed;• Does the organiser plan to do

anything new on the marketing, or to try some new approach?

• Be a promotional partner … get involved in marketing the event to your own database … and seek some form of reward or incentive from the organisers for doing so;

• Are the visitor numbers audited independently?

• Who verifi es and profi les the audience?

• Try to have a front-facing stand;• Make your stand open and

accessible … don’t put people off or make them feel daunted about approaching you at the event … don’t have closed doors or closed off sections on the stand … draw people in and be welcoming;

• Don’t let people just take brochures off your stand … make sure that they have to talk to your staff and leave behind their contact details;

• Have lots of things to do on the stand … create talking points … start a dialogue;

• Look popular with seats and sofas for people to site and chat with you;

• Create a little bit of theatre and look like you are enjoying being there;

• Consider an informal uniform for your staff … don’t just wear boring business suits;

• Don’t over-promise and under-deliver … tell stand visitors when and how you will get back to them – and stick to the promise.

“Be smart and do your own thing ... make sure you know what you are selling and why”

酒店入住率增加5.1%，佛罗里达的游

客就业率比2009同期增加0.8%。

数据:

国内游客（2008）

• 佛罗里达的国内游客说他们来阳光

之州的首要原因是休闲（占82.5%）。

• 国内游客主要使用的住宿方式是

旅馆/汽车旅馆/住宿加次日早餐（占

46.0%）。

• 国内游客在佛罗里达的平均停留长

度为5.1晚。其中接受调查的国内飞

行游客平均停留5.1晚，汽车游客平

均停留5.0晚。

• 国内旅客在佛罗里达最享受的活动

是沙滩，购物，游览/观光和去主题

公园。

海外游客（2008）• 海外游客的主要旅游目的是休闲/娱乐/假期（64.3%）。

• 海外游客主要住宿方式为旅馆/汽车

旅馆（72.1%）。

• 佛罗里达的海外游客平均停留时间

为11.2晚，中间值为九晚。

文字 | Amit Katwala

在过去长达一个世纪的岁月

里，佛罗里达一直是公认的

旅游胜地，它的沙滩和主题公园吸引

着各种各样的游客，包括来寻觅退休

常住地的年长夫妇，和带着孩子们前

来游玩度假的年轻家庭。经济低迷导

致的低廉价格吸引了更多的亚洲投资

者。中国国内紧缩的住房政策促使富

有的中国买家投资海外房产，而佛罗

里达正是他们的主要目标地之一。

这个月的市场速递我带您看看“阳光之州”的房地产市场，以及相关的

数据，图表资料。

房地产价格

最近，平均房价有显著下降。根据

佛罗里达房屋价格指数，价格在2006年第4季达到历史新高。在最近的数

据中，至2010第2季，房价已下降了

35.2%，等于在过去的12个月中下降

了11.72%。

房屋价格虽然在过去30年中翻倍，

现在却在过去5个季度中持续下降。

在某些区域，这些低价格正吸引着买

家。根据迈阿密房产协会数据显示，

迈阿密的销售量上季度跟前年同期比

较，上涨了26%。

由于房屋价格开始增长，佛罗里达

奥兰多的房屋储量已达到5年最低。

“奥兰多房产协会的房屋数据资料

显示，房屋价格开始再次回暖。”，扣押财产专家Torcana的负责人Colin Murphy告诉OPP.

“ 2 0 0 9 一月的平均销售价为

$190,243(£117,878),到了2009年十二

月，价格降到$159,942 (£99,127)。“对比2010年一月平均销售价为

$140,422 (£87,029)，同年十二月价格

为$146,582 (£90,831)。“2008，2009和2010的平均售价清

楚显示出，2008和2009的价格下降非

常快，但2010则异常平稳。”Murphy相信“由于世界经济不景气

前就以建立的坚实基本原则，佛罗里

达的房产市场非常健康，例如高品质

生活，大量空间，高质量学校，工作

机会，世界一流的金融和旅游行业，

加上阳光....这些因素仍会存在。”

游客数量

根据国家旅游发展局(Visit Florida)的数据，2010年第三季度佛罗里达的

游客总数预计是18.9万。于2009同季

32 | 佛罗里达 www.opp.org.uk | 2011年六月市场速递

专家指出，亚洲买家的热情给低迷的佛罗里达房地产市场打了一剂强心针。您的客户可以在“阳光之州”中获得很划算的交易。

度相比，这将是0.6%的增长。

2008年游客数量下降，在2009年继

续降至80.9百万。由于去年的前三季

度均显示上升，2010年应会上升。佛

罗里达的海外旅客数量上升了17.4%，

其中来自加拿大的旅客最为明显（升

幅23%）。

然而，国内游客数量略有降

幅，2009年第三季度下降到了1.6%。

而国际游客中，加拿大游客最多，英

国游客位居第二。同时佛罗里达14个主要机场的起飞和降落的航班总量增

加了33.8%,日平均房价增加了1.2%,月

佛罗里达房屋指数(FLSTHPI)

来源：联邦住房金融局

500

400

300

200

100

01975 1980 1985 1990 1995 2000 2005 2010 2015

在

佛罗里达市场速递

“美国预期今年将迎接50万中国游客。”

阴影部分表示美国经济衰退时期

奥兰多 - $149,000开普科勒尔- $207,900杰克逊维尔- $174,999迈阿密 - $187,000坦帕 - $144,400

平均价格

每个单元都将以250年契约为期限而销售，价格大约为49万人民币。第一年，投资者将会收到可保证的净租金收益64万人民币。整个公寓楼由专业的英格兰中部项目管理公司Penlake公司管理，该公司已和当地大学有长达10年的专业合作关系，此当地大学近期又要求Penlake公司帮助其扩展学生宿舍管理的业务。每年公寓的管理费，维修费以及累计基金约为1万7千人民币。

6% commission on assured rental, low entry level product.

Alexander Terrace, Hatton Garden, Liverpool UKAlexander Terrace是一个由98个套房组成的顶级奢华学生公寓楼，每层均设有厨房，公共休闲室，以及健身馆，多媒体服务中心，管理办公室和干洗设备。所有的装修以及设施，全部都是高质量的订做。这个学生公寓被列为高级学生公寓是因为其超大的居住面积和套房形势，以及高品质装修设施。

Alexander Terrace is a prestigious student hall development priced at £48,000 with gross rental returns at £6,375 for first year.

• 高达6%的分销回佣

• 佣金立即支付

• 成熟开发商项目，质量有保

• 投入总额低，销售容易

分销优势



高达6%的分销佣金投资门槛低租金收益有保证

英国利物浦亚历山大学生公寓海顿花园

项目特点

• 套间（带卫生间）

• 每个单元仅50万人民币

• 可保障的租金收益

• 定金仅需人民币28000元

• 全套管理

• 长达250年的产权

• 净租金收益10%

• 6% commission

• Prompt payment

• Proven track record developer

• Highly sellable product

Agent benefits

Client benefits

• En-suit

• £48,000 per unit

• Assured rental income*

• Only £2,500 reservation fee**

• Fully managed

• Long leasehold of 250 years

• Net yield 10%

*In addition to the first year rental assurance of £6,375 gross rental income, Penlake will also assure that rental income at the assured rate shall begin on 1st March 2012 regardless whether there is a tenant in residence or not. If the Certificate of Completion has not been received by Middle England Development on or before the 28th February 2012 for any reason other than circumstances beyond our control, then the rental assurance shall be in effect from 1st March 2012 regardless of the date of completion, only excluding those days between the date of notification of the Certificate of Completion and the date of receipt of the final payment of the purchase price, during which time no rental income shall be due to the investor. Although the rental assurance shall begin from 1st March 2012 and accrue as described on behalf of the investor, these funds shall actually be paid out to the investor on the first day of the month following receipt of final payment of the purchase price, or within 10 days of receipt of final payment, whichever is the latter. **non-refundable

AlexanderTerrace_Asia_May.indd 1 19/5/11 16:45:33


Florida has been a popular tourist destination for more than a century, with beaches

and theme parks attracting a variety of visitors, including older couples looking for somewhere to retire to, and young families seeking to entertain their children. The low prices available because of the economic distress have attracted the interests of Asian investors. Wealthy Chinese buyers are looking to invest in overseas property because of tight restrictions at home, and Florida is one of their prime targets.

This month’s market snapshot takes a look at the property market in the “Sunshine State”, giving you all the facts, fi gures and graphs you need…

Property PricesThe average house price has fallen dramatically recently. According to the Florida House Price Index, prices reached an all-time high in the 4th quarter of 2006. In the latest fi gures, for Q2 2010, it was down 35.2% on this, losing 11.72% in the last 12 months. House prices doubled in the last 30 years, but have now been in decline for the last fi ve consecutive quarters.

In some areas, these low prices are attracting buyers. Sales volumes in Miami rose by 26% year-on-year last quarter of 2010, according to the Miami Association of Realtors.

Inventory levels for homes in the Orlando, Florida, area have hit a 5-year low as prices start to rise.

“The housing statistic pages from the Orlando Realtors Association show that property prices are rising again,” Colin Murphy, a director of distressed property specialist Torcana, told OPP. “For

example, in January 2009 the average sales price was $190,243 (£117,878) which fell to $159,942 (£99,127) in December 2009.”

“In contrast, the average sales price in January 2010 was $140,422 (£87,029) with the average sales price in December 2010 being $146,582 (£90,831).

“The average sales fi gures for 2008, 2009 and 2010 clearly show prices decreasing very fast in 2008 and 2009 but holding extremely steady in 2010.”

Murphy believes that “the real estate market in Florida was very healthy based on fi rm fundamentals prior to the world monetary recession ... on things such as quality of life, lots of space, good schools, employment opportunities, a world class fi nancial

34 | FLORIDA www.opp.org.uk | JUNE 2011MARKET FOCUS

Asian buyers are helping to kickstart the distressed real estate market in Florida, say the experts. Your clients could get a good deal by investing in the ‘Sunshine State’. and tourism sector plus sunshine … and they all still remain.”

Visitor NumbersAn estimated 18.9 million people visited Florida in the third quarter of 2010, according to fi gures released by Visit Florida, the state’s tourism board. This is an increase of 0.6% on the same quarter of 2009.

The number of visitors fell in 2008, and then again in 2009 to 80.9 million. They seem to be on the up in 2010, with the fi rst three quarters all showing an increase on last year.

There was an increase of 17.4% in overseas visitors to Florida, with a particular increase in Canadian visitors (up 23%).

There was a slight fall in domestic visits however, which were down by 1.6% on the third quarter of 2009. Canada is the most popular source of international visitors, with the UK a distant second. And total fl ights to and

from Florida’s 14 major airports rose by 3.8%, the average daily room rate rose by 1.2%, monthly hotel occupancy rates were up 5.1% and there was a 0.8% increase in Florida’s tourism-related employment when compared to the same period of 2009.

Domestic Visitors (2008)• Florida’s domestic visitors said their primary reason for coming to the Sunshine State was for leisure (82.5%).• The major type of lodging used by domestic visitors was hotel/motel/B&B (46.0%).• The average length of stay for domestic visitors to Florida was 5.1 nights. Domestic air visitors surveyed stayed an average of 5.1 nights, while auto visitors stayed an average of 5.0 nights.• The top activities domestic visitors enjoyed while in Florida were beaches, shopping, touring/sightseeing and going to a theme/amusement park.Overseas Visitors (2008)• The primary trip purpose for overseas visitors was leisure/recreation/holiday (64.3%).• The major type of lodging used by overseas visitors was hotel/motel (72.1%).• The average length of stay for overseas visitors to Florida was 11.2 nights, with a median of nine nights.

House Price Index for Florida(FLSTHPI)

Source: Federal Housing Finance Agency

500

400

300

200

100

01975 1980 1985 1990 1995 2000 2005 2010 2015


Market SnapshotFlorida

Orlando - $149,000Cape Coral - $207,900Jacksonville - $174,999Miami - $187,000Tampa - $144,400

Average Prices

“The US is expecting more than 500,000 visitors from China during this year”

专业协助您的客户申请英国签证

• 各类赴英签证

• 申请英国投资移民

• 投资100万英镑（或20万英镑）-5年后获得永久居留

• 投资500万英镑 – 3年后获得永久居留

• 投资1000万英镑-2年后获得永久居留

Supporting your clients professionally with their UK visa requirements

• All sorts of visa applications

• Tier 1 investor visa • Invest GBP1million (or GBP200,000)

get settlement after 5 years

• Invest GBP5millionsget settlement after 3 years

• Invest GBP10millionsget settlement after 2 years

Telephone (电话): 0044 1892 615036(UK) 0086 10 57372526(北京) Fax (传真): 0044 1892 618689 Email (邮箱): [email protected] www.candjinternational.co.uk

电话： +44 (0) 7939 495 347 邮件： steve.d @fortuneregroup.com

电话：4006838535邮件：[email protected]

美国俄克拉荷马州石油投资项目Oklahoma oil revenue investment with two investment options

Single investment (1000 Barrel Investment) Syndicate investment (250 Barrel Investment)

独立投资金额：48000 美元 (1000桶投资)

联合投资$12,000 USD 金额：12000 美元 (250桶投资)

投资目标和收益每年高达30%的收益

每季度支付投资者收益投资风险等级

中低投资期限

7年（84个月）期间可以随时转让固定回收采购价格

每桶 48 美元投资全程托管

欢迎亚洲的经纪人分销这个绝佳的投资机会，并获取高额的佣金回报！

Agents in Asia invited to market this unbeatable investment opportunity. Generous commission fee available for introducers.

热力太阳能电站投资项目

欧洲太阳能热力项目具有政府保证的收益

合理的投资选择多样化的再生能源投资组合

长期投资回报年施工期每年8%的收益第4年至第25年每年10%的收益25年后退出本金100%收回

较低的投资门槛投资额从25000欧元起

Thermal Solar Power Station Investment Opportunity

EU Solar Thermal Energy ProjectReturns secured with contracted agreement with Government

Long Term Investment Period8% gross yield during 3 year construction period

10% gross post construction, for up to 25 years

100% capital return on exit

Invest from just €25,000 (200,000 RMB)

欢迎亚洲的经纪人推荐这个绝佳的投资机会，并获取高额的佣金回报！

Agents in Asia are invited to market this unbeatable investment opportunity. Generous commission fee available for introducers.

+44 (0) 7939 495 347 steve.d @fortuneregroup.com

最佳时机入手塞浦路斯的五星级酒店公寓

Your chance to sell an extraordinary 5 star development in Cyprus

尊贵独享公寓起价仅1,000,000人民币我们正在寻找杰出的国际房地产分销商与我们一起向亚洲的投资商和买家销售这难得一见的项目。您将得到我们伦敦优秀管理团队的全力支持和培训。我们会提供一切您所需的东西，包括全套营销资料，定制的电子邮件广告和高质图片以及具备丰富经验的市场开发小组。

分销商获益：• 高达10% 佣金• 佣金准时支付• 全面市场推广资料• 全面培训和其他支持

如需更多信息，可通过以下方式联系Gordon OsborneEmail: [email protected]

2010塞浦路斯年度最佳项目

Extraordinary 5* development in CyprusWe are looking for exceptional international agents to sell this unique development to Asian buyers and investors. You will receive full support and training from a dedicated management team.

• 10% commission paid

• Punctual payments

• White label promotional material

• Full training and support

TerraDivina_Asia_May.indd 1 19/5/11 16:36:36

OPP Asia June 2011

Documents