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Alex Hill and Terry Hill
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Operation Management Chapter 5

Nov 03, 2014

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Operation Management
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Page 1: Operation Management Chapter 5

Alex Hill and Terry Hill

Page 2: Operation Management Chapter 5

Lecture outline

• INTRODUCTION

• Factors affecting MANUFACTURING PROCESS design

• DESIGNING the manufacturing process

• HYBRID processes

• Critical REFLECTIONS

• SUMMARY

Page 3: Operation Management Chapter 5

© Alex Hill and Terry Hill

Page 4: Operation Management Chapter 5

Factors affecting manufacturing process design

•STEPS required to

- Turn INPUTS- Into OUTPUTS

TECHNICALREQUIREMENTS

•VOLUMES•MARKET- ORDER-WINNERS- QUALIFIERS

BUSINESSREQUIREMENTS

Manufacturing processes need to meet bothTECHNICAL and BUSINESS requirements

Page 5: Operation Management Chapter 5

Categories of product

Page 6: Operation Management Chapter 5

Types of manufacturing process

Page 7: Operation Management Chapter 5

Developing a strategyUnderstanding customer requirements

Process type

Product Process

Project

Jobbing

Batch

Line

Continuous processing

• Made ON-SITE • Resources BOUGHT TO SITE

• SPECIAL, non-repeat

• ONE PERSON or SMALL GROUP

• STANDARD, repeat low to high volume

• Has to be RESET for each batch of products made

• MASS, repeat high volume

• DOES NOT have to be reset for different products

• MASS, repeat very high volume

• Process runs CONTINUOUSLY and never stops

Page 8: Operation Management Chapter 5

Process choices

Page 9: Operation Management Chapter 5

Designing the manufacturing processProcess choices

Use the words FLEXIBLE and AGILE with care as they have many DIFFERENT MEANINGS and, therefore, can be misleading

Page 10: Operation Management Chapter 5

CASE 5.1

OLD AND NEWCAR PLANTS1.Why does Ford use a

LINE manufacturing process?

2.Why is this process INFLEXIBLE?

Page 11: Operation Management Chapter 5

CASE 5.1

Question Answer

Line process

Inflexible

• MASS products• NARROW product range• VERY HIGH VOLUME• NOT RESET for different products

OLD AND NEW CAR PLANTS

• Narrow PRODUCT range• Narrow VOLUME range

Page 12: Operation Management Chapter 5

BATCH: SIX PROCESS TYPES LAID OUT

Hybrid processes

SIX PROCESS TYPES FUCTIONALY LAID OUT

Page 13: Operation Management Chapter 5

• Less WAITING time• Lower INVENTORY• Easier to SCHEDULE

ADVANTAGES

DISADVANTAGES

• Less FLEXIBLE• Lower equipment

UTILISATION

CELLS are a commonly usedHYBRID PROCESS

Page 14: Operation Management Chapter 5

Car RestaurantBird

Making products

Product category and process type

A Bug’s Life

(1998)

Kia Sportage factory

production line

Dinner Rush

(2000)

Page 15: Operation Management Chapter 5

Film clip Pit Stop

FilmTitleDirector (year)

A Bug’s LifeJohn Lasseter and Andrew Stanton (1998)

ClipStartFinish

00:47:0000:51:22

What clip showsThe bugs decide that they want to build a bird to protect their community

Key learning objective

The characteristics of a project processHow an operation transforms inputs into outputs

Making productsProduct category and process type

Page 16: Operation Management Chapter 5

Film clip Factory

FilmTitleDirector (year)

Kia Sportage factory production line

ClipStartFinish

01:33:1301:34:31

What clip shows Cars being manufactured on a production line

Key learning objective

The characteristics of a high-volume batch processHow an operation transforms inputs into outputs

Making productsProduct category and process type

Page 17: Operation Management Chapter 5

Film clip Restaurant

FilmTitleDirector (year)

Dinner RushBob Giraldi (2000)

ClipStartFinish

00:58:5801:02:44

What clip showsThe chef producing a special one-off dish for a restaurant critic who is having dinner in the restaurant

Key learning objective

The characteristics of a low-volume batch process How an operation transforms inputs into outputs (and the difference between services and manufacturing)

Making productsProduct category and process type

Page 18: Operation Management Chapter 5

Product category and process type

Page 19: Operation Management Chapter 5

Question Bird Car Restaurant

PRODUCT category

PROCESS type

• Made on-site• Special

• Mass• Standard

• Project• Resources

moved to site

• Line• High volume

• Special• One-off

• Jobbing• Small group

Product category and process type

Page 20: Operation Management Chapter 5

Critical reflections

• MANUFACTURING PROCESSES must be:- ALIGNED to its market ORDER-WINNERS and

QUALIFIERS- REFLECT its internal BUSINESS requirements

• Although DEMAND CHANGES over time, most businesses will NOT RE-INVEST in a different process

• Choosing the RIGHT PROCESS for the life of a product will have a significant impact on its SALES REVENUE and PROFIT

Page 21: Operation Management Chapter 5

Summary• Manufacturing processes must

SUPPORT- Technical and business requirements

• TECHNICAL requirements- The product specification

• BUSINESS requirements- Volumes and market order-winners and

qualifiers

• Each process type has a different set of TRADE-OFFS

Page 22: Operation Management Chapter 5

© Alex Hill and Terry Hill

Page 23: Operation Management Chapter 5

CASE FOR TUTORIAL

PRET A MANGER