Operation management: Assignment-1

Market Analysis :

Target :

Customer who :- Have Heart diseases (High blood pressure, Stroke, Dementia, Cancer, Sagging skin, Numbness, Erectile dysfunctions or Diabetes)- Are healthy

In 2015 = 739 million of inhabitants Main target = 40 and 80 years old (54.6% of the European population)

SWOT

Strengths Weaknesses Monopoly on the market Accessibility of our

product to all people Easily transportable

People might be suspicious about that method

Opportunities Threats A lot of potential

customers The interest of people in

their healthcare will increase with the rise of living standards.

The strict European legislation (labels, approvals)

Function of the product

Enhance circulation of blood through vanes by massaging the leg mucles

Additional functions

Hearth diseases: High blood pressure Stroke Dementia Diabetes Cancer Sagging skin Numbness Erectile disfunction

Electronic components

Bought from vendors: Pump Cables Computer Receivers

Bed

Bed 4 components

Compressing system

Plastic tubes Pump Cloth tabs with plastic coating

How to manufacture Cast the chassis and parts in glass-fiber parts Carrying construction shall be cut, bent and welded Cloth tabs with plastic coating (2 sizes; one for adult and one for children)

Sewed with a sewing machine Machinery

Glass fiber welding (3D printer) Mill smaller parts to attach or couple purchased components