OPERATION BLUE SINGA PA / Media / IO Functional Sub-group.

OPERATION BLUE SINGA

PA / Media / IOFunctional Sub-group

OPERATION BLUE SINGA

PA / Media / IOFunctional Sub-group

• Group member Introductions • Situation Overview• Joint Staff Guidance• IO Planning Considerations• IO Fundamentals• IO Capabilities

• PA slides

• Wrap-up

OverviewOverview

• Name

• Country

• Current Military Position

• Military Background / Past Planning Experience

Group Member Introductions

Group Member Introductions

• Ongoing Peacekeeping situation escalates to a level that exceeds UNMOG mission and capabilities and causes the collapse of the military observer mission

• Chief of Military Observers (CMO) recommends deployment of a UN sanctioned Multinational Force (MNF) to contain the situation. Samagaland and S. Tindoro leaders open dialogue to consider CMO’s recommendation and other actions to resolve crisis and agree on Singapore to lead the MNF.

• UNSC Resolution 147 sanctions deployment of MNF led by Singapore

Situation OverviewSituation Overview

• Separation of Factions

• Facilitate HA operations

• Repatriate Displaced Personnel (DP)

• Restore stable conditions

• Transition to HN civil/military authorities

• Emergency repairs to critical infrastructure

• Support NGOs in HA operations

Joint Staff Warning Order Guidance

Joint Staff Warning Order Guidance

PEACE OPERATIONS PLANNING(INFORMATION OPERATIONS)

• Differs from from IO in war: • Execution extends down to individual soldier• Commander has less control over info• Allies and partners have different agendas• Info superiority is transitory• Military is a late comer

• Commander’s primary weapon• Can influence the center of gravity

“Actions taken to affect adversaries’ information and information systems while defending ones own.”

PEACE OPERATIONS PLANNING(INFORMATION OPERATIONS FUNDAMENTALS)

• IPB must support Info Ops

• Commander takes the lead

• Gain and maintain situational awareness

• Establish and sustain team approach

• Anticipate and respond with speed, accuracy and truth

• Involve every individual

• Maintain transparency

• Plan for protracted engagement

• Gain and maintain access to IE

• Conduct continuous ops

IO Capabilities

• Operations Security (OPSEC)

• Information Assurance (IA)

• Computer Network Ops (CNO)

• Psychological Ops (PSYOP)

• Electronic Warfare (EW)

• Deception

• Public Affairs (PA)

• Civil Affairs (CA)

Public Affairs

To outline the role of Public Affairs in To outline the role of Public Affairs in Operation Blue Singa and to describe the Operation Blue Singa and to describe the methods proposed to gain and keep public methods proposed to gain and keep public support for the MNF missionsupport for the MNF mission

PurposePurposePurposePurpose

• Local Public support for UNMOG has eroded.Local Public support for UNMOG has eroded.• UNMOG is considered a failure locally. UNMOG is considered a failure locally. • Mission area Govts and publics are hopeful of MNF missionMission area Govts and publics are hopeful of MNF mission

– Some factions oppose PeacekeepersSome factions oppose Peacekeepers

• International support for MNF is tenuous.International support for MNF is tenuous.– Some nations contributing to MNF have fragile domestic support for Some nations contributing to MNF have fragile domestic support for

the mission, fear of being embroiled in a long conflict.the mission, fear of being embroiled in a long conflict.

• Mission area has multiple languages.Mission area has multiple languages.• Few media outlets available.Few media outlets available.• Mission area population is 76%(?) illiterate.Mission area population is 76%(?) illiterate.

Situation OverviewSituation OverviewSituation OverviewSituation Overview

Center of GravityCenter of Gravity

• Public PerceptionPublic Perception

• Media Center of GravityMedia Center of Gravity

• Public SupportPublic Support

• Factions support MNF mission and presenceFactions support MNF mission and presence• Humanitarian Assistance operates freelyHumanitarian Assistance operates freely• Displaced Persons are confident to return Displaced Persons are confident to return • Host Nation authorities desire to resume Host Nation authorities desire to resume

peaceful governancepeaceful governance• NGOs speak positively of HA operationsNGOs speak positively of HA operations• MNF publics and UN are satisfied with missionMNF publics and UN are satisfied with mission

End-StateEnd-StateEnd-StateEnd-State

PhilosophyPhilosophy

• Maximun disclosure, minimum delayMaximun disclosure, minimum delay

• Accurate, truthful informationAccurate, truthful information

• Complements Mission and IOComplements Mission and IO

• Maximum access when possibleMaximum access when possible

• Multi-national effort, multi-natioanl publicMulti-national effort, multi-natioanl public

• Partnership with Coalition PAPartnership with Coalition PA

• Host-nation sensitiveHost-nation sensitive

MODESMODES

• Internal:Internal:– UN Headquarters and UN Headquarters and

field unitsfield units– MNF forcesMNF forces– MNF Govt AgenciesMNF Govt Agencies– NGOsNGOs– MNF familiesMNF families

• External:External:– Local and MNF Local and MNF

domestic publicsdomestic publics– Local and MNF Local and MNF

domestic domestic governmentsgovernments

– Local and Local and international news international news mediamedia

LANGUAGELANGUAGE

• Language of the missionLanguage of the mission– FrenchFrench– EnglishEnglish

• MNF languagesMNF languages

• Local languages:Local languages:– SabaSaba– SoloSolo

PA Support ServicePA Support Service

• TranslatorsTranslators• TranscriptsTranscripts• ArchivesArchives

– documentsdocuments– videovideo– audioaudio

• Driver/GuidesDriver/Guides• Media Bus Media Bus • Skilled local staffSkilled local staff

Preliminary ParametersPreliminary Parameters

• Determine principal means of communication: Determine principal means of communication: radio, TV, print, Internet.radio, TV, print, Internet.

• Availability of radio and TV receiversAvailability of radio and TV receivers• Information support structures and production Information support structures and production

resources (studios)resources (studios)• Availability of specialized personnelAvailability of specialized personnel• Key target audiencesKey target audiences• Media habits, population preferencesMedia habits, population preferences• Leverage community organizationsLeverage community organizations

Information Approval ChainInformation Approval Chain

H e a d o f M iss ion

F a c tio n M in is te rsM in . o f In fo rm a tion

M in . o f D e fe n se

M N FD ip lo m a tic M iss io ns

P u b lic D ip lo m a cy C ou n se lo rD e pa rtm en t o f S ta te

F ie ld P A O s F ie ld P A O s

P ro d uc tio n O ff icerIn te rn a l In fo rm a tion

F ie ld P A O s F ie ld P A O s

M e d ia O ffice rE x tern a l In fo rm a tion

P A D ire c to rC h ie f S p oke spe rson

U N S R S G

U N H Q T R S

M N FC o m p o ne n t Co m m a nd e rs

M N F C o m m a n d e rs

C JT F C om m a n d er

U S C IN C P A CM N F T h ea tre H Q s

O S D P AM N F D e fe n se M in

P O T U SM N F C IV . L D R

PA OrganizationPA Organization

In te rn e t O ff ice rW e b M as te r

G rap h ic D e s ign er

P r in ting O ffice r

R a d io /T V P ro d ucer

W r ite rsE d ito rs

B roa d ca ste rsP ho tog rap he rs

P rod u ctio n O ffice rIn te rna l In fo rm a tion

D r ive rs/G u id es

T ran sla to rs

M ed ia M o n ito rM etr ics

M e d ia E sco r ts

M e d ia O ffice rE x te rna l In fo rm ation

B u dg et/A cq u is it ionS p ec ia list

N G O L ia ison

A d m in O ffice rA rch iv ist

A ccre d ito r

P u b lic A ffa irs O ffice rO ff ice M a n ag er

S ate lli te P re ssO ffices

O p era tio n s O ffice r F u tu re P la ns O ff ice r

P A D irec to rC h ie f S p oke sp erson

GoalsGoals

• Provide professional serviceProvide professional service• Access to Peacekeepers/CommandersAccess to Peacekeepers/Commanders• Speak with one voiceSpeak with one voice• Counter false informationCounter false information• Pro-active planningPro-active planning• Involve local personnelInvolve local personnel• Use local mediaUse local media

– Established, popular programmingEstablished, popular programming

PEACE OPERATIONS PLANNINGPEACE OPERATIONS PLANNING(INFORMATION OPERATIONS - PUBLIC AFFAIRS)(INFORMATION OPERATIONS - PUBLIC AFFAIRS)

Create an EnvironmentCreate an EnvironmentThat EncouragesThat Encourages

Balanced CoverageBalanced Coverage

Pre-plan Response toPre-plan Response toInaccurate AnalysisInaccurate Analysisand Disinformationand Disinformation

PUBLICPUBLICAFFAIRSAFFAIRS

PUBLICPUBLICPERCEPTIONSPERCEPTIONS

Respond to MediaRespond to MediaQueriesQueries

Open andOpen andIndependentIndependent

ReportingReporting

Wrap-up