Create, personalize, and present highly targeted content Composition Center delivers powerful capabilities that give business managers hands-on creation and control of persuasive and informative content that can be selectively embedded into the documents that customers receive. Once customers’ relevant data is stored and organized using OpenText, StreamServe solutions employees can use Composition Center to create, personalize, and present highly targeted content quickly and easily on any business correspondence such as customer letters, account statements, billing notices, and more. Composition Center helps companies improve their correspondence management processes and delivers the following benefits: • Enhance customer satisfaction with personalized business communications • Give business users hands-on control and relieve the demand on IT From account statements to invoices, notices, and customer letters, OpenText StreamServe Composition Center help organizations maximize their business communications by transforming them into personalized and targeted customer communications. resources for change requests and suport • Personalized correspondence foster customer loyalty and increases demand response • Collaborate with other business units to utilize space on documents for cross-sell and up-sell campaigns • Enables users to create and re-use preaproved content for on-demand and batch delivery Improve document design, improve business results Composition Center not only reduces the need for IT support, but it gives the control of development and actual execution to key customer-facing employees in marketing, sales, or customer services teams. These users can design and deliver one-to-one messages with precise, personalized, targeted content on any type of business communications. They can also take advantage of a simplified design approach to save time and push this content out to customers quickly to create substantial business value. OpenText StreamServe Composition Center Turn Business Communications into a Competitive Advantage • Empowers users to deliver compelling, differentiated, brand-friendly outgoing communication to customers based on their individual customer profile – such as past buying behaviors • Gives business users hands-on control and relieve the demand on IT resources for change requests and support • Reduces production time and eliminate the recreation of content with predefined document templates. Business users can re- use content and marketing assets • Customizes business correspondence with the ability to add preapproved content to specific areas of business document • Reduces the message-development process from months to day BUSINESS VALUE AND BENFITS