Opening Titles Analysis

Opening Title Analysis

20th Century Fox20th Century Pictures merged with Fox Film Corporation to create “20th Century-Fox”.

The Art Deco 20th Century Fox logo was designed by landscape artist Emil Kosa, Jr.. It originated as the 20th Century Pictures logo-it was originally created as a painting on several layers of glass and animated frame-by-frame. The logo was modified several times over the years.19

35-1

966

1935

-196

519

53-1

987

Rocky Longo, an artist at Pacific Title, was hired to recreate the original design. He tilted the "0" in 20th, this would be used alongside the next logo until 1987. The same medium as the previous logo was used; painting on several layers of glass and animated frame-by-frame.

Longo’s revised logo became the official trademark. The same medium was used.

1981

-199

4

In 1994, the 20th Century Fox logo is redone in computer generated imagery (CGI) for the first time by Studio Productions (now Flip Your Lid Animation). There were a few failed attempts including trying to film a 3D model of the familiar “20th Century Fox” monument. The new logo was to contain more detail and animation, so that the longer (21 second) Fox fanfare with the "CinemaScope extension" could be used as the underscore. The 1994 CGI logo was also the first time that Twentieth Century Fox was recognized as "A News Corporation Company" in the logo. In 1997 David Newman re-recorded the 20th Century Fox Fanfare. As of 2010, this logo appears only on the company's website.

1994

-201

020

09-2

013 In 2009, 20th Century Fox updated its logo, which

was created and animated by its subdisary Blue Sky Studios. The new logo officially debuted in Avatar. In 2010, 20th Century Fox celebrated its 75th anniversary, and modified their logo for that year.

2013

-Pre

sent By 2013, the byline for News Corporation was

removed due to the split of them and 21st Century Fox (July 17) with the DreamWorks Animation SKG film Turbo.

The first ever 20th Century Fox logo lacked the grandeurof the later logos which gives the company it’srenowned regal feel. As technology improved and CGI was introduced, theywere able to further improve the graphics which is evident in the logos from1994 onwards.

http://logos.wikia.com/wiki/20th_Century_Fox

Saul BassSaul Bass was a widely acclaimed graphic designer most famous for his title sequences for Hitchcock's North by North West (1959),and Psycho (1960).

North by North West:https://www.youtube.com/watch?v=KVUnUmPV33c

This title sequence is argued to be one of his finest works. The snappy animation of the credits at the beginning moves smoothly into the place of glossy skyscrapers. The finish is sleek and modern with the use of kinetic typography.

Psycho:https://www.youtube.com/watch?v=s4L9J-CUAl8

This title sequence is similar to North by North West in the fact that it uses moving text but I think I prefer Saul Bass’ work for Psycho. The erratic strips which flicker as “Psycho” appears complement the film’s psychotic character Bates and the dramatic slashing scene.

The Girl With The Dragon Tattoohttps://www.youtube.com/watch?v=tcp9Ysi75f0

The title sequence is all in black with the exception of short glimpses of flames. This darkness prepares the audience for the dark nature of the film.