Opening Saving Account in HDFC Bank

1

PROJECT REPORT

ON

OPENING SAVINGS ACCOUNTS BY

MEETING CUSTOMERS

SUBMITTED TO: SUBMITTED BY:

Prof. Evneet Kaur SUKHCHAIN AGGARWAL

B.A.F. 2ND

9007

2

CONTENTS

Sr. No Topic Page No.

1. Introduction 3

2. Organization 5

3. Research, Objective & Scope 24

4. Research Methodology 26

5. Conclusion & Suggestions 27

6. Limitations 28

7. Bibliography 29

3

CHAPTER1: INTRODUCTION

1.1 THE TOPIC: OPENING SAVINGS ACCOUNTS BY MEETING CUSTOMERS

At HDFC Bank, I was assigned with the topic as Opening Savings Accounts by Meeting

Customers for my project work. The selection of the topic was to know how the company

generates business through them.

Sales Executives are those sources of a company who have their own relations and personal

contacts among common public that they use to generate business through. Company has certain

criteria to recruit these Sales Executives. The steps are as follows.

He should be at least 12th passed.

He should have good personal contacts.

He should have convincing power.

He should be above 18th year old.

Once he through all these steps of recruitment, he becomes the Sales Executive of the

company and reserve the right to sale the various products to any prospect client also he is paid the

commission a certain percentage. There are some reward and tour package also.

1.2 REASON FOR SELECTION OF THIS TOPIC:

The financial sector is one of the booming and increasing sectors in India. The Sales

Executives are one of the most powerful, efficient and effective channel through which the

company sales its various types of financial products. It is really difficult to convince customers

and sell a single product but since these executives have their own personal contacts which make

the entire task easier to sell a product.

1.3 LEARNING FROM THE STUDY:

The process of recruitment for Sales Executives of HDFC Bank.

Different products and services provided by the bank.

Customers perception about the different products.

The brand image of the bank.

What are the problems faced by these sales executives daily basis.

4

How to communicate with the customers.

Different techniques of dealing with the customers.

How to convince and convert a customer into a real customer

5

CHAPTER 2: ORGANIZATION PROFILE

2. COMPANY HISTORY

2.1 FORMATION OF THE COMPANY

The Housing Development Finance Corporation Limited (HDFC) was amongst the first to

receive an 'in principle' approval from the Reserve Bank of India (RBI) to set up a bank

in the private sector, as part of the RBI's liberalization of the Indian Banking Industry in

1994. The bank was incorporated in August 1994 in the name of 'HDFC Bank Limited',

with its registered office in Mumbai, India. HDFC Bank commenced operations as a

Scheduled Commercial Bank in January 1995.

PROMOTER

HDFC is India's premier housing finance company and enjoys an impeccable track record

in India as well as in international markets. Since its inception in 1977, the Corporation has

maintained a consistent and healthy growth in its operations to remain the market leader in

mortgages. Its outstanding loan portfolio covers well over a million dwelling units. HDFC has

developed significant expertise in retail mortgage loans to different market segments and also

has a large corporate client base for its housing related credit facilities. With its experience in the

financial markets, a strong market reputation, large shareholder base and unique consumer

franchise, HDFC was ideally positioned to promote a bank in the Indian environment.

BUSINESS FOCUS

HDFC Bank's mission is to be a World-Class Indian Bank. The objective is to build sound

customer franchises across distinct businesses so as to be the preferred provider of banking

services for target retail and wholesale customer segments, and to achieve healthy growth in

profitability, consistent with the bank's risk appetite. The bank is committed to maintain the

highest level of ethical standards, professional integrity, corporate governance and regulatory

compliance. HDFC Bank's business philosophy is based on four core values - Operational

Excellence, Customer Focus, Product Leadership and People.

6

CAPITAL STRUCTURE

The authorized capital of HDFC Bank is Rs550 crore (Rs5.5 billion). The paid-up capital is

Rs 424.6 crore (Rs.4.2 billion). The HDFC Group holds 19.4% of the bank's equity and about

17.6% of the equity is held by the ADS Depository (in respect of the bank's American

Depository Shares (ADS) Issue). Roughly 28% of the equity is held by Foreign Institutional

Investors (FIIs) and the bank has about 570,000 shareholders. The shares are listed on the Stock

Exchange, Mumbai and the National Stock Exchange. The bank's American Depository Shares

are listed on the New York Stock Exchange (NYSE) under the symbol 'HDB'.

TIMES BANK AMALGAMATION

In a milestone transaction in the Indian banking industry, Times Bank Limited (another

new private sector bank promoted by Bennett, Coleman & Co./Times Group) was merged with

HDFC Bank Ltd., effective February 26, 2000. As per the scheme of amalgamation approved by

the shareholders of both banks and the Reserve Bank of India, shareholders of Times Bank

received 1 share of HDFC Bank for every 5.75 shares of Times Bank. The acquisition added

significant value to HDFC Bank in terms of increased branch network, expanded geographic reach,

enhanced customer base, skilled manpower and the opportunity to cross-sell and leverage

alternative delivery channels.

DISTRIBUTION NETWORK

HDFC Bank is headquartered in Mumbai. The Bank at present has an enviable network of

over 1229 branches spread over 444 cities across India. All branches are linked on an online real-

time basis. Customers in over 120 locations are also serviced through Telephone Banking. The

Bank's expansion plans take into account the need to have a presence in all major industrial and

commercial centers where its corporate customers are located as well as the need to build a

strong retail customer base for both deposits and loan products. Being a clearing/settlement bank

7

to various leading stock exchanges, the Bank has branches in the centers where the NSE/BSE

has a strong and active member base.

The Bank also has a network of about over 2526 networked ATMs across these cities.

Moreover, HDFC Bank's ATM network can be accessed by all domestic and international

Visa/Master Card, Visa Electron/Maestro, Plus/Cirrus and American Express Credit/Charge

cardholders.

MANAGEMENT

Mr. Jagdish Capoor took over as the bank's Chairman in July 2001. Prior to this, Mr.

Capoor was a Deputy Governor of the Reserve Bank of India.

The Managing Director, Mr. Aditya Puri, has been a professional banker for over 25 years

and Before joining HDFC Bank in 1994 was heading Citibank's operations in Malaysia.

The Bank's Board of Directors is composed of eminent individuals with a wealth of experience

in public policy, administration, industry and commercial banking. Senior executives

representing HDFC are also on the Board.

Senior banking professionals with substantial experience in India and abroad head various

businesses and functions and report to the Managing Director. Given the professional expertise of

the management team and the overall focus on recruiting and retaining the best talent in the

industry, the bank believes that its people are a significant competitive strength.

TECHNOLOGY

HDFC Bank operates in a highly automated environment in terms of information technology

and communication systems. All the bank's branches have online connectivity, which enables the bank

to offer speedy funds transfer facilities to its customers. Multi-branch access is also provided to retail

customers through the branch network and Automated Teller Machines (ATMs).

The Bank has made substantial efforts and investments in acquiring the best technology

available internationally, to build the infrastructure for a world class bank. The Bank's business is

supported by scalable and robust systems which ensure that our clients always get the finest

services we offer.

8

The Bank has prioritized its engagement in technology and the internet as one of its key

goals and has already made significant progress in web-enabling its core businesses. In each of its

businesses, the Bank has succeeded in leveraging its market position, expertise and technology to

create a competitive advantage and build market share.

BUSINESS FOCUS

HDFC Bank's mission is to be a World-Class Indian Bank. The objective is to build sound

customer franchises across distinct businesses so as to be the preferred provider of banking

services for target retail and wholesale customer segments, and to achieve healthy growth in

profitability, consistent with the bank's risk appetite. The bank is committed to maintain the

highest level of ethical standards, professional integrity, corporate governance and regulatory

compliance. HDFC Bank's business philosophy is based on four core values Operational

Excellence, Customer Focus, Product Leadership and People.

RATING

I. Credit Rating

The Bank has its deposit programs rated by two rating agencies - Credit Analysis &

Research Limited (CARE) and Fitch Ratings India Private Limited. The Bank's Fixed Deposit

programme has been rated 'CARE AAA (FD)' [Triple A] by CARE, which represents instruments

considered to be "of the best quality, carrying negligible investment risk". CARE has also rated the

bank's Certificate of Deposit (CD) programme "PR 1+" which represents "superior capacity for

repayment of short term promissory obligations". Fitch Ratings India Pvt. Ltd. (100% subsidiary of

Fitch Inc.) has assigned the "tAAA (ind )" rating to the Bank's deposit programme, with the

outlook on the rating as "stable". This rating indicates "highest credit quality" where "protection

factors are very high".

The Bank also has its long term unsecured, subordinated (Tier II) Bonds rated by CARE

and Fitch Ratings India Private Limited and its Tier I perpetual Bonds and Upper Tier II Bonds

rated by CARE and CRISIL Ltd. CARE has assigned the rating of "CARE AAA" for the

subordinated Tier II Bonds while Fitch Ratings India Pvt. Ltd. has assigned the rating "AAA (ind)"

with the outlook on the rating as "stable". CARE has also assigned "CARE AAA [Triple A]" for

the Banks Perpetual bond and Upper Tier II bond issues. CRISIL has assigned the rating "AAA /

9

Stable" for the Bank's Perpetual Debt programme and Upper Tier II Bond issue. In each of the

cases referred to above, the ratings awarded were the highest assigned by the rating agency for

those instruments?

II. Corporate Governance Rating

The bank was one of the first four companies, which subjected itself to a Corporate

Governance and Value Creation (GVC) rating by the rating agency, The Credit Rating Information

Services of India Limited (CRISIL). The rating provides an independent assessment of an entity's

current performance and an expectation on its "balanced value creation and corporate governance

practices" in future. The bank has been assigned a 'CRISIL GVC Level 1' rating which indicates

that the bank's capability with respect to wealth creation for all its stakeholders while adopting

sound corporate governance practices is the highest

2.2 PRODUCT SCOPE:

HDFC Bank offers a bunch of products and services to meet the every need of the people.

The company cares for both, individuals as well as corporate and small and medium enterprises.

For individuals, the company has a range accounts, investment, and pension scheme,

different types of loans and cards that assist the customers. The customers can choose the suitable

one from a range of products which will suit their life-stage and needs.

For organizations the company has a host of customized solutions that range from funded

services, Non-funded services, Value addition services, Mutual fund etc. These affordable plans

apart from providing long term value to the employees help in enhancing goodwill of the

company.

The products of the company are categorized into various sections which are as follows:

Accounts and deposits.

Loans.

Investments and Insurance.

Forex and payment services.

Cards.

10

Customer center.

2.3 PRODUCTS AND SERVICES AT A GLANCE

1. PERSONAL BANKING

A. Accounts & Deposits

- Regular Savings Account

- Savings Plus Account

- Savings Max Account

- Senior Citizens Account

- No Frills Account

- Institutional Savings Account

- Payroll Salary Account

- Classic Salary Account

- Regular Salary Account

- Premium Salary Account

- Defence Salary Account

- Kid's Advantage Account

- Pension Saving Bank Account

- Family Savings Account

- Kisan No Frills Savings Account

- Kisan Club Savings Account

- Plus Current Account

- Trade Current Account

- Premium Current Account

- Regular Current Account

- Apex Current Account

- Max Current Account

- Reimbursement Current Account

- RFC Domestic Account

- Regular Fixed Deposit

- Super Saver Account

11

- Sweep - in Account

- HDFC Bank Preferred

- Private Banking

B. Loans

- Personal Loans

- Home Loans

- Two Wheeler Loans

- New Car Loans

- Used Car Loans

- Overdraft against Car

- Express Loans

- Loan against Securities

- Loan against Property

- Commercial Vehicle Finance

- Working Capita Finance

- Construction Equipment Finance

- Offers & Deals

- Customer Center

C. Investments & Insurance

- Mutual Funds

- Insurance

- Bonds

- Financial Planning

- Knowledge Centre

- Equities & Derivatives

- Mudra Gold Bar

12

D. Forex Services

- Trade Finance

- Travelers Cheques

- Foreign Currency Cash

- Foreign Currency Drafts

- Foreign Currency Cheque Deposits

- Foreign Currency Remittances

- Cash To Master

- Forex Plus Card

E. Payment Services

- Net Safe

- Prepaid Refill

- Bill Pay

-Direct Pay

- Visa Money Transfer

- E-Monies Electronic Funds Transfer

- Excise & Service Tax Payment

F. Access Your Bank

- One View

- Insta Alerts

- Mobile Banking

- ATM

- Phone Banking

- Branch Network

G. Cards

13

- Silver Credit Card

- Gold Credit Card

-Woman's Gold Credit Card

- Platinum plus Credit Card

- Titanium Credit Card

- Value plus Credit Card

- Health plus Credit Card

- HDFC Bank Idea Silver Card

- HDFC Bank Idea Gold Card

- Compare Cards

- Transfer & Safe

- Track your Credit Card

H. Get More from Your Card

- Offers & Savings

- My Rewards

- Insta Wonders

- Add-On Cards

- Credit Card Usage Guide

- Easy EMI

- Net safe

- Smart Pay

- Secure Plus

- My City Benefit Card

- Debit Cards

- Easy Shop International Debit Card

- Easy Shop Gold Debit Card

- Easy Shop International Business Debit Card

- Easy Shop Woman's Advantage Debit Card

- Prepaid Cards

14

- Forex Plus Card

- Kisan Card

15

I. Customer Centre

- Offers & Deals

- Winners of Contests & Promotions

2. Wholesale Banking

A. Corporate

Funded Services

Non Funded Services Value Added Services Internet Banking

B. Small & Medium Enterprises

Funded Services

Non-Funded Services

Specialized Services

Internet Banking

C. Financial Institutions & Trusts

Banks

Financial Institutions

Mutual Funds

Stock Brokers

16

2.3. MILESTONES IN THE HISTORY

HDFC Bank began its operations in 1995 with a simple mission: to be a "World-class

Indian Bank". They realized that only a single-minded focus on product quality and service

excellence would help us get there. Today, they are proud to say that they are well on our way

towards that goal.

It is extremely gratifying that their efforts towards providing customer convenience have

been Appreciated both nationally and internationally

2007

Business Today-Monitor Group survey One of India's "Most Innovative

Companies".

Financial Express-Ernst & Young Award Best Bank Award in the Private Sector

Category.

Global HR Excellence Awards - Asia

Pacific HRM Congress:

Business Today

Employer Brand of the Year 2007-

2008-Award- First Runner-up.

Best Bank Award.

Dun & Bradstreet American Express

Corporate Best Bank Award 2007

Corporate Best Bank-Award.

The Bombay Stock Exchange and

Nasscom

Foundation's Business for Social

Responsibility Awards 2007

Best Corporate Social Responsibility

Practice Award.

Outlook Money & NDTV Profit Best Bank Award in the Private sector

Category.

The Asian Banker Excellence in Retail

Financial Services Awards

Best Retail Bank in India.

Asian Banker Managing Director Aditya Puri won the

Leadership achievement Award for India.

17

2006

Business Today Best Bank in India.

Forbes Magazine One of Asia Pacific's Best 50 companies.

Business world Best listed Bank of India.

The Asset Magazine's Triple A Country Awards Best Domestic Bank

Asia money Awards Best Local Cash Management Bank in

Large and Medium segments.

Euro money Awards "Best Bank" in India.

2005

Asia money Awards Best Domestic Commercial Bank

Asia money Awards Best Cash Management Bank India.

The Asian Banker Excellence Retail Banking Risk Management

Award in India.

Hong Kong-based Finance Asia magazine Best Bank in India

Economic Times Awards "Company of the Year" Award for

Corporate Excellence.

The Asset Triple A Country Awards Best Domestic Bank in India Region -

2005

The Business Today-KPMG Survey Best Local Cash Management Bank in

India US$11-100m 2005

The Business Today-KPMG Survey "Best Bank in India" for the third

Consecutive year in 2005.

Economic Times - Avaya Global Connect

Customer Responsiveness Awards

"Most Customer Responsive Company -

Banking and Financial Services 2005

18

19

2004

Asia money Awards Best Local Cash Management Bank in

India US$11-100m

Asia money Awards Best Local Cash Management Bank in

India >US$501m

Asia money Awards Best Local Cash Management Bank in

India 1989-2004 (poll of polls)

Asia money Awards Best Overall Domestic Trade Finance

Services in India 2004

Asia money Awards Most Improved company for Best

Management Practices in India 2004

Business World One of India's Most Respected

Companies 2004

Forbes Global Best Under a Billion, 100 Best Smaller

Size Enterprises in Asia/Pacific and

Europe 2004

Asian Banker Awards Operational Excellence in Retail

Financial Services 2004

The Asset Triple A Country Awards Best Domestic Bank in India 2004

2003

Forbes Global Best Under a Billion, 200 Best Small

Companies 2003

The Asset Triple A Country Awards Best Domestic Bank in India -2003

Business World - The Business World Most

Respected Company Awards

One of India's Most Respected

Companies

The Asset magazine Best Cash Management Bank

The Asset magazine Best Trade Finance Bank

FE-Ernst & Young Best Banks Survey Best New Private Sector Bank - 2003

20

Outlook Money Best Bank in the Private Sector 2003

Business Today Best Bank in India -2003

NASSCOM & economictimes.com - IT

Users Awards

Best IT User in Banking -2003

2002

Hong Kong-based Finance Asia magazine Best Local Bank India

Hong Kong-based Finance Asia magazine "Best Local Bank - India"

Euro money magazine "Best Bank in India

Asia money magazine Commercial Bank in India 2002

2001

Hong Kong-based Finance Asia magazine Best Domestic Commercial Bank India

Hong Kong-based Finance Asia magazine "Best Domestic Commercial Bank -

India

Euro money magazine "Best Bank in India

Forbes Global Named in The 300 Best Small

Companies one of the "20 for 2001" best

FE-E&Y Best Banks small companies

The Economic Times Awards for Corporate Excellence as the

Emerging Company of the Year

21

2000

Hong Kong-based Finance Asia magazine Best Domestic Commercial Bank India

Hong Kong-based Finance Asia magazine Best Domestic Commercial Bank

India

Euro money magazine Best Domestic Bank

Business India India 's Best Bank"

Forbes Global Named in The 300 Best Small

Companies one of the "20 for 2001" best

FE-E&Y Best Banks small companies

2.4. MERGER

HDFC Bank and Centurion Bank of Punjab merger at share swap ratio of 1:29. The Boards

of HDFC Bank and Centurion Bank of Punjab met on 25 February, 2008 and approved, subject to

due diligence, the share swap ratio for the proposed merger of Centurion Bank of Punjab with

HDFC Bank. The Scheme of Amalgamation envisages a share exchange ratio of one share of

HDFC Bank for twenty nine shares of Centurion Bank of Punjab.

The combined entity would have a nationwide network of 1,148 branches (the largest amongst

private sector Banks) a strong deposit base of around Rs. 1,200 billion and net advances of

around Rs. 850billion. The balance sheet size of the combined entity would be over Rs. 1,500

billion.

Commenting on the proposed merger, Mr. Deepak Parekh, Chairman, HDFC said, We

were amongst the first to get a banking license, the first to do a merger in the private sector with

Times Bank in 1999, and now if this deal happens, it would be the largest merger in the private

sector banking space in India. HDFC Bank was looking for an appropriate merger opportunity that

would add scale, geography and experienced staff to its franchise. This opportunity arose and we

thought it is an attractive route to supplement HDFC Banks organic growth. We believe that

Centurion Bank of Punjab would be the right fit in terms of culture, strategic intent and approach

to business.

22

Mr. Aditya Puri, Managing Director, HDFC Bank said, These are exciting times for

the Indian banking industry. The proposed merger will position the combined entity to

significantly exploit opportunities in a market globally recognized as one of the fastest growing.

Im particularly bullish about the potential of business synergies and cultural fit between the two

organizations. The combined entity will be an even greater force in the market.

Mr. Rana Talwar, Chairman, Centurion Bank of Punjab stated, Over the last few

years, Centurion Bank of Punjab has set benchmarks for growth. The bank today has a large

nationwide network, an extremely valuable franchise, 7,500 talented employees, and strong

leadership positions in the market place. I believe that the merger with HDFC Bank will create a

world class bank in quality and scale and will set the stage to compete with banks both locally as

well on a global level.

Mr. Shailendra Bhandari, Managing Director and CEO, Centurion Bank of Punjab

said, We are extremely pleased to receive the go ahead from our board to pursue this opportunity.

Amerger between the banks provides significant synergies to the combined entity. The proposed

merger would further improve the franchise and customer proposition offered by the individual

banks.

2.5 FINANCIAL FIGURE

UNAUDITED FINANCIAL RESULTS FOR THE QUARTER ENDED JUNE 30, 2008

Particulars Quarter

ended

30.06.08

Quarter

ended

30.06.07

Year

ended

31.03.08

Unaudited Unaudited Audited

1

Interest Earned (a)+(b)+(c)+(d)

a) Interest/discount on advances/bills

b) Income on Investments

c) Interest on balances with Reserve

362173

263638

95121

2426

206916

145362

56047

1011500

696673

287204

23

2

3

4

5

6

7

8

9

10

11

Bank of India and other interbank funds

d) Others

Other Income

A) TOTAL INCOME (1) + (2)

Interest Expended

Operating Expenses (i) + (ii)

i) Employees cost

ii) Other operating expenses

B) TOTAL EXPENDITURE (4)+(5)

(excluding Provisions & Contingencies)

Operating Profit before Provisions and

Contingencies (3) -(6)

Provisions (Other than tax) and

Contingencies

Exceptional Items

Profit / (Loss) from ordinary activities

before tax (7-8-9)

Tax Expense

Net Profit / (Loss) from Ordinary

Activities after tax (10-11)

Extraordinary items (net of tax expense)

988

59342

421515

189826

128938

54058

74880

318764

102751

34447

-

68304

21869

46435

-

5337

170

57254

264170

108364

77438

28388

49050

185802

78368

30712

-

47656

15533

32123

-

27239

384

228315

1239815

488712

374562

130135

244427

863274

376541

148478

-

228063

69045

159018

-

24

12

13

14

15

16

17

Net Profit / (Loss) (12-13)

Paid up equity share capital (Face Value of

Rs.10/- each)

Reserves excluding revaluation reserves

(as per balance sheet of previous

accounting year)

Analytical Ratios

(i) Percentage of shares held by

Government of India

(ii) Capital Adequacy Ratio

(iii) Earnings per share (Rs.)

(a) Basic EPS before & after extraordinary

items (net of tax expense) not annualized

(b) Diluted EPS before & after

extraordinary items (net of tax expense)

-not annualized

(iv) NPA Ratios

(a) Gross NPA

(b) Net NPA

(c) % of Gross NPA to Gross Advances

(d) % of Net NPA to Net Advances

(v) Return on assets (average) - not

annualized

Public Shareholding

- No. of shares

46435

42462

-

NIL

12.2%

11.0

10.8

150274

49607

1.5%

0.5%

0.3%

32123

33319

-

NIL

13.1%

1 0.0

1 0.0

71016

21424

1.3%

0.4%

0.3%

159018

35443

1114280

NIL

13.6%

4 6.2

4 5.6

90697

29852

1.3%

0.5%

1.3%

25

- Percentage of Shareholding

342173776

80.6%

250744008

75.3%

27198992

076.7%

2.6 QUALITY POLICY

SECURITY: The bank provides long term financial security to their policy. The bank does this

by offering life insurance and pension products.

TRUST: The bank appreciates the trust placed by their policy holders in the bank.

Hence, it will aim to manage their investments very carefully and live up to this trust.

INNOVATION: Recognizing the different needs of our customers, the bank offers a range of

innovative products to meet these needs.

INTEGRITY

CUSTOMER CENTRIC

PEOPLE CARE ONE FOR ALL AND ALL FOR ONE

TEAM WORK

JOY AND SIMPLICITY

26

CHAPTER 3: RESEARCH OBJECTIVES AND SCOPE OF

RESEARCH

PROJECT

3.1 PROBLEM DEFINATION:

Sales Executives were with good background human being and through rigorous process of

recruitment but still not able to perform up to the expectation level of company, HR is not able to

sort out the problem why the performance is not coming even after giving the full marketing

support. The communication technique and dealing with the customers is also a problem to the

sales executives.

3.2 OBJECTIVES OF RESEARCH PROJECT:

3.2.1 PRIMARY OBJECTIVES:

To open new savings accounts by convincing customers and to promote the benefits of those

which are provided by the bank?

To find the different way of convincing customers.

To study brand image of the bank.

To increase the business of the bank.

3.2.2 SECONDARY OBJECTIVES:

To determine the need and purpose of a sales executive.

To understand the deciding criteria for people to become sales executive.

To offer suggestions based upon the findings.

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3.3 GEOGRAPHICAL SCOPE:

The same problem was with the all other branches of HDFC Bank. The management is conducting

the same research on a big ground while my contribution is tiny. Though my sample size and

geographical area was defined and confine to a particular territory but the application of output

from the research are going to be wide.

3.4 PRODUCT SCOPE:

Studying the increasing business scope of the bank.

Market segmentation to find the potential customers for the bank.

To study how the various products are positioned in the market.

Corporate marketing of products.

Customers perception on the various products of the bank

28

CHAPTER4: RESEARCH METHODOLOGY

For the purpose of study secondary data has been used for this purpose various articles,

journals and annual reports of the bank has been studied. In this project various ratios were studied

to find out the financial position of bank. These ratios are as follows:

1. Capital Adequacy Ratio : Capital Risk

2. Debt Equity Ratio : Debit

Equity Funds

3. Net Turnover Margin Ratio : Net Profit Net Sales (Operating Income)

4. Assets Turnover Ratio : Net Sales (Operating Income)

Total Assets

5. Return on Equity : Net Income

Equity Share Capital

6. Return on Assets Ratio : Net Profits

Average Total Assets

7. Price Earnings Ratio : Market Price of Shares

Earnings per Share

8. Debt Assets Ratio : Debit

Total Assets

29

CHAPTER 5: CONCLUSIONS AND SUGGESTIONS

5.1 CONCLUSIONS:

HDFC Bank, the banking arm of HDFC is expected to go on stream. The bank already has

good number of employees on board and is recruiting Sales Executives heavily to take the

headcount to many more. It is on the brim of increasing its customers through its attractive

schemes and offer. The project opportunities provided was market segmentation and identifying

prospective customers in potential geographical location and convincing them to open an account

so that new Business Opportunities of the bank can be explored. Through this project, it could be

concluded that people are not much aware about the various products of the bank and many of

them not interested to open an account at all. services was considered as unsought good which

require hard core selling, but in changing trend in income and people becoming financially literate,

the demand for banking sector is increasing day by day. So, at last the conclusion is that there is

tough competition ahead for the company from its major competitors in the banking sector.

Last but not the least I would like to thank HDFC Bank for giving me an opportunity to

work in the field of Marketing. I hope the company finds my analysis relevant.

5.2 SUGGESTIONS:

Finally some recommendations for the company are as follows:-

To make people aware about the benefit of becoming HDFC Banks Sales Executive, following

activities of advertisement should be done through 1.Print Media.2.Hoarding & Banners.3.Stalls in

Trade Fares4.Distribution of leaflets containing details information..

The bank should provide life time valid ATM card to all its customers.

Minimum balance for savings account should be reduced from Rs 5000 to Rs1000, so that people

who are not financially strong enough can maintain their account properly

The company should provide a pass book to all its customers

Make people understand about the various benefits of its products.

Company should organize the program in the society, so that people will be aware about the

company and different products of the bank

Company should open more branches in different cities.

30

CHAPTER 6: LIMITATIONS

LIMITATIONS:

Every work has its own limitation. Limitations are extent to which the process should not

exceed. Limitations of this project are:-

The project was constrained by time limit of two months.

Mindset of people may vary depending upon their age, gender, income etc.

Getting appointment from the concern person was very difficult.

People mind set about the survey was an obstacle in acquiring complete information & positive

interaction.

Respondents were very busy in their schedule. So it was very time consuming for them to answer

all the questions properly.

31

CHAPTER 7: BIBLIOGRAPHY

Books Authors

Marketing Management (10th Edition) Philip Kotler

Marketing Management (3rd Edition) V.S. Ramswami

Research Methodology (2nd Edition) C.R. Kothari

Research Methodology S.P. Kasande

2. NEWS PAPERS

Times of India

Financial Express

3. WEBSITES

www.hdfcbank.com

www.google.com

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