(c) 2010 Webjam Ltd - Confidential Opening Conversations Maximising engagement – measuring adoption and business value
Opening Conversations
Feb 11, 2016
Opening Conversations. Maximising engagement – measuring adoption and business value. Did you know…. By 2012, over 50 percent of enterprises will use activity streams that include micro-blogging - PowerPoint PPT Presentation
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
(c) 2010 Webjam Ltd - Confidential
Opening Conversations
Maximising engagement – measuring adoption and
business value
(c) 2010 Webjam Ltd - Confidential
• By 2012, over 50 percent of enterprises will use activity streams that include micro-blogging
• By 2014, social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20 percent of business users.
• By 2015, 25 percent of enterprises will routinely utilize social network analysis to improve performance and productivity.
Gartner 2010
Did you know….
(c) 2010 Webjam Ltd - Confidential
RSS
Video
follow us
Blog
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
YesNo
blogs
Social media page
Youtube channel
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
YesNo
A quick analysis of the websites of the 25 strongest business brands in the UK(www.superbrands.com)
On company homepage
Social media used
(c) 2010 Webjam Ltd - Confidential
Approach One
• Social media as part of the company’s DNA
• Clients can connect with company using all possible social media networks
• Using all social media tools to communicate
• Linking client engagement to “hot topics”
(c) 2010 Webjam Ltd - Confidential
• Stimulating client engagement via one dedicated social media page
• Acting as the “hub” for all social media activities
• Using all social media tools available today
• A gateway to all other company’s social media networks
Approach Two
(c) 2010 Webjam Ltd - Confidential
http://www.whitepapersource.com/socialmediamarketing
Generated exposure for my business
Increased my traffic/subscribers/opt-in list
Resulted in new business partnerships
Helped us rise in the search rankings
Generated qualified leads
Reduced my overall marketing expenses
Helped me close business
900 marketers were asked for the benefits of social media
(c) 2010 Webjam Ltd - Confidential
Peopleget excited when their
Passion contributes to a Purpose.
Social media is like pouring gasoline on a fire of great ideas.
The 3 Ps of Social Media Engagement
(c) 2010 Webjam Ltd - Confidential
A Model for engagement
(c) 2010 Webjam Ltd - Confidential
(c) 2010 Webjam Ltd - Confidential
Social Media Engagement for Vintage Books
Create virtual reading groups: Through these groups people across the world can talk with like-minded people, to share their passion about reading about books
Reading advice: Community members will guide other members on what to read, what is good, what to buy
Brand recognition: Making Vintage Books the online destination of choice to go to for reading clubs and contemporary reading
Reviews/Feedback: Unique opportunity to listen to the market and use information as input for market research
(c) 2010 Webjam Ltd - Confidential
Social Media Engagement for Vintage Books
Create an online book club for existing and new readers
Allow users to create a profile, join a book club and make friends within the community easily, be part of a collective of readers
Enable users to build a profile, select their favourite books, review, recommend and rate books
Allow users to join a book club, to exchange opinions, ideas and joint experiences
Immerse readers into the Vintage catalogue
(c) 2010 Webjam Ltd - Confidential
Join community
Invite friends
Create reading group
Top groups
Surface contributions
(c) 2010 Webjam Ltd - Confidential
Vintage Books – Social Media Hub
Full integration with:
(c) 2010 Webjam Ltd - Confidential
Engagement
A major launch initiative with the Reading Agency 12 established reading groups across the UK participating in year long
activity as early adopters Each month a classic reading group book will be chosen for promotion
and discussion amongst the groups and promoted from our central hub The first book for discussion will be Christopher Isherwood’s A Single Man
now made into a film starring Colin Firth Extra content will be posted regularly onto the site and publicised
through a variety of online platforms – reading guides, video content, interviews and comment
In the second phase we will engage a global community through our international divisions. Australia will be the key focus of our first global engagement
(c) 2010 Webjam Ltd - Confidential
• Assess the performance and effectiveness of our social media site, our community and our online reputation:
Analysis of our web site traffic in page views and returning visitors
Analysis of member activities and community engagement (i.e. top contributors, top content)
Reputation management in areas of keywords, brand sentiments or positive/negative analysis
Measuring success
• Using standard Internet analytics tools and tools provided by Webjam
(c) 2010 Webjam Ltd - Confidential
CorporateEmployeeclient
The Enterprise Social Media sphere
Social Media brings true interaction and conversation in the relationships between the company and its customers.
Employees are key in these interactions because they will bridge online and real time customer conversations.
(c) 2010 Webjam Ltd - Confidential
Webjam brings you…
Contact details :[email protected]
Webjam Ltdphone : +44(0)203 170 8741fax : +44(0)203 008 613148 Charlotte Street, W1T 2NS, London (UK)
Your own branded and customisable social media environment in which you create and share content between customers and/or employees, grow your local communities and use all relevant social media networks.
Related Documents
