OpenEd - The Right Resource for Each Standard and Student

The Right Resource for Every Standard and Every Student

“flipped or blended classroom” is

disrupting education

• existing ed tech (lesson

planning, quizzing tools) don’t

handle it well

The Problem

Common Core and other rigorous

standards are things teachers need

help with

• 70% of teachers assess as not

knowing their grades standard

content

* Gates Foundation Survey: http://www.scholastic.com/primarysources/download-the-full-report.htm

Before OpenEd

Possible 1:1

Impossible with 20 students

• Pick concept

• Teach to student

• Assess if mastered

• Reteach if necessary

• Next concept

• Takes a concept

• Teach it with

OpenEd’s largest

resource library

• OpenEd assesses

mastery with largest

library of quiz content

• OpenEd reteaches

what each student

missed using just the

right content

After OpenEd

OpenEd Makes Personalized Learning Scalable for the First Time

A Teacher’s Day Before OpenEd

Prepare for Class: 1 hour

• Choose Topic, activities, resources.

• Create a lesson plan.

Classroom Facing Time: 6 hours

• Lecture.

• Guide in-class activities, exercises,

worksheets

• Direct assistance to students

Grading: 1 hour

• Hand-grading homework

• Hand-grading quizzes

• For 25-75 students

Impact of OpenEd

A Teacher’s Day After OpenEd

Prepare for Class: 15 minutes

• Use default lesson plan.

• Delete or add resources

Classroom Facing Time: 6 hours

• Lecture.

• Pop quizzes, in-class “homework”

• OpenEd suggests videos

Grading: 15 minutes

• Auto-grading homework

• Auto-grading quizzes

• For 25-75 students

Over one million videos, games, assessments and

homework assignments

World’s largest K-12

educational resource library

Aggregated, free content

• 100+ providers including

Mapped to every standard

• Every Common Core standard and microconcept

• Machine Learning

• Team of Curriculum Specialists

Premium Content

API

Changing the way teachers spend their time

Saving teacher time by presenting

right resources

Lesson Plans

• Default lesson plans for every grade, subject, and textbook

Saving Time on Assignments

• Easy class creation

• Single click assigns resources to students and tracks usage

Free and premium assessments for every microconcept in CC standards

Largest collection of assessments

Making assessments smarter

• Only free formative assessment item bank

• Covers all Common Core standards with questions

• Suggests resources for any question missed

Automatic grading frees time for teachers to do what they do best: teach!

Teachers can translate data into action

Mastery Chart

• Track student progress through assignments realtime

• Recommends remediation for each student

Earn badges for mastery of skills with videos for intervention

Common Core Quest App

Why Now

Traction

We acquire teachers via social networks for $0.98

• They onboard their students and parents for free

We are at scale: 135K teachers acquired already

• Growing 27% per month

$100M revenue runrate on $10M incremental raised

• 200K classrooms with 5 parents/classroom paying $10/mo premium

Quick Path to $100M Revenue

Reaching 200K Classrooms

Teacher first Student first Partner first

We Are Loved

• “Having prebuilt assessments that align to each CCSS standards and that recommends videos for each student’s learning gap has completely changed my teaching. Each student is engaging with just the right resources they need. And I’ve become an engaged coach not a fulltime grader and lecturer.” – Brandon Dorman, Fresno USD

• “I used to be bored by videos I was asked to watch, typically stuff I knew. I love taking the quizzes to show what I know and get a fun video that I really learn from.“ – Tonya, 8th

grade student

• “ It is crucial that they have quick access to just the right quality, aligned resource for each student. We partnered with OpenEd to greatly expand teachers’ access to these skill-aligned resources for personalizing learning” – Anne Schreiber, SVP, Renaissance Learning

We are the 4th startup to do Freemium model at scale

• ClassDojo: 1M classrooms in 24 months

Behavior communication only, so hard to monetize

• Edmodo: 1M classrooms in 20 months

Communications only, so hard to monetize

• Remind: 1M classrooms in 30 months

Communications only, so hard to monetize

We are first to leverage it in core learning when $$ are

• STAR Testing/Renaissance:

500k classrooms with 1 test per year after 10 years

$200M revenue. Acquired for $1.1B in 2014

• Pearson

2M classrooms in textbooks. $7.6B revenue

• MasteryConnect

$24M raised for old-school field-sales-based distribution of assessments.

We have more classrooms in 6 months than they do in 5 years

K-12 EdTech Landscape

20 headcount

• 10 Engineers: machine learning, full-stack, web front-end, android, ioS, UI design

• 7 Curators

• 3 Direct Customer Acquisition

VP Marketing, Ron Drabkin

• Direct customer acquisition expert with history of $100M/year direct spend

• Co-founded a charter high school

Founder and CEO, Adam Blum, has 3 prior exits totaling $600M

• Technical founder with expertise building platforms

• Rhomobile and Good acquired by Motorola, Systinet acquired by Mercury/HP

• Started OpenEd to solve the education problem for his own children

OpenEd Team

Raised $2M to date

• PivotNorth Capital & Founders

Raising $5M to $50M runrate in 3 years

Board

• Adam Blum, Founder and CEO

• Richard Ferguson, Chairman and former CEO of ACT

• Marc Randolph, original CEO of Netflix

• Lila Tretikov, CEO, Wikipedia

• Tim Connors, Managing Partner, PivotNorth Capital

Financing

Backup

Existing ed tech (lesson planners, quizzing tools) are being disrupted

• Resource-oriented teaching

• Rigorous new standards

OpenEd is

• resource library (OER) – free and PAID resources, all CCSS aligned

• resource-based quizzes – other tools don’t pick resources based on results

• lesson planner – existing LMSes hard to use with resources

• Noone integrates all three

What’s Different About OpenEd