L’union fait la FORCE
Open XKE - L'union fait la force : le rôle du design thinking dans l'innovation par Hugo Geissmann et Alexandre Irrmann-Tézé
May 11, 2015
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Transcript
L’union fait la
FORCE
We are …
Hugo GEISSMANN> Business development > Geek stuff
Alexandre IRRMANN-TÉZÉStrategic marketing <
Design thinking <
We created …
A company that will help you
TRANSFORM YOUR IDEAS INTO REAL WORLD DIGITAL SERVICES
build an
AMAZINGproduct
We believe that the key is to gather the RIGHT PEOPLE at the RIGHT TIME with the RIGHT PHILOSOPHY
TV shows producers agree …
Pick the right team
The scientist The soldier The anthropologist Teal’c …
Did you say « pattern » ?
Did you say « pattern » ?Tech/Scientist Big muscles Strategist
Back to DIGITAL
Did you say « pattern » ?
« Geek »
Developer
Architect
« Design »
UX Designer
Art director
« Strategist »
Marketing
Sales
Product team
WHY IS THE OBVIOUSNOT SO OBVIOUS ?
2
ORGANISATION« Market » « IT » « Design »
Can i borrow JOHN DOE from your team ? NO
CULTUREHi ! I’m a UX designer
A what ?
METHODOLOGY
« Market » « IT » « Design »
& culture
Another crazy idea from the marketing …
All done ! We just have to send it to the IT crew and go live.
I am a misunderstood artist !
3!
HOW TO MAKE THEM WORK TOGETHER ?
an approach:
DESIGN THINKING
design thinking CONVERGENT & DIVERGENT PROCESS
DISCOVER DEFINE EXECUTE
design thinking CO-CREATION
MARKETER GEEK
DESIGN
design thinking EMPATHY
design thinking ITERATE
BUILD
BUILD
BUILDBUILD
TEST
LEARN
iterate
design thinking HOLISTIC THINKING
4!
Design thinking @ MyBigCompany
EVOLUTION NOT REVOLUTION
IDENTIFY missing skills
BUILD A small TEAM WORKING IN THE
same place
EMPOWER THE TEAM
build an
AMAZINGproduct
SPREAD design mindset
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