IBIS BUDGET GENT CENTRUM DAMPOORT BELGIUM Street smart hotels ibis.com Open to smart attitude It is the best deal in town. An urban, contemporary design. A cool, easy-going atmosphere. Smart, comfortable rooms. Relaxed social spaces that invite interaction. A hint of humour. And a price/fun ratio that is impossible to beat. FIND YOUR LOCAL DEVELOPER CONTACT ON GROUP.ACCOR.COM/HOTELDEVELOPMENT FEBRUARY 2019 - PHOTOS © ACCOR PHOTO LIBRARY
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IBIS BUDGET GENT CENTRUM DAMPOORT BELGIUM
Street smart hotels
ibis.com
Open to smart attitudeIt is the best deal in town. An urban, contemporary design. A cool, easy-going atmosphere. Smart, comfortable rooms.Relaxed social spaces that invite interaction. A hint of humour. And a price/fun ratio that is impossible to beat.
FIND YOUR LOCAL DEVELOPER CONTACT ON GROUP.ACCOR.COM/HOTELDEVELOPMENT
FEB
RU
AR
Y 20
19 -
PH
OTO
S ©
AC
CO
R P
HO
TO L
IBR
AR
Y
Top 3 unique selling propositions
Top 5 latest openings
Network614 HOTELS & 61,226 ROOMS
Pipeline69 HOTELS & 8,529 ROOMS
Top 5 flagships to visit
#1LEADING BRAND
IN THE LOW COST SEGMENTIN EUROPE
>55%GROSS
OPERATING PROFIT
>50%OF WEB
BOOKINGS
Key programsNew design and revamped public spaces which creates a friendly design atmosphere. They are multi-functional comfortable, highly stylish and contemporary.
Nest Room by ibis budget. Greater comfort and a design-related experience in the sector. The new room design combines ultimate bedding comfort, modernity and connectivity.
SweetBed by ibis budget. The best sleeping experience on the market in terms of technology, design, product & price/quality ratio.
The wonderful team. Positive, easy-going and smart, the staff is close to customers and takes advantage of every opportunity to bring ibis budget hotels to life, to ensure that guests are exactly where they are meant to be.
São Bernardo do Campo, Brazil, 160 roomsCalama, Chile, 140 roomsTroyes Est, France, 83 roomsPalexpo, Geneva, Switzerland, 112 roomsCirebon, Indonesia, 138 rooms
Development New Built & Conversion
All
fig
ures
as
of e
nd
201
8
Programming
PRIME SECONDARY AIRPORTS LOCATIONS LOCATIONS SUBURBS
CAPITALS, KEY CITIES & RESORT DESTINATIONS
MAJOR DOMESTIC DESTINATIONS
OTHER CITIES & ATTRACTIVE TOURISTIC DESTINATIONS
NUMBER OF HOTELS AND ROOMS PER REGION
NETWORK + PIPELINE
CLASSIC - ECONOMY INTERNATIONAL 2 STARS
Customer profile51% 49%
76% 24%
BUSINESS LEISURE
DOMESTIC INTERNATIONAL
ROOMS URBAN
— Average number of rooms 100 and +— Room average size (sqm) 12.5 - 13.5— Total Gross Floor Area (sqm) 22 - 25
FOOD & BEVERAGE
WELL BEING
MEETINGS, EVENTS & OTHERS
No restaurantbut breakfast roomand vending machineNo bar
No fitness centerNo swimming poolNo spa
No meeting room
N°1 EUROPEAN LEADER PART OF IBIS FAMILY
ibis family powerful footprint of 2,200 hotels globally600 ibis budget hotels in 20 countries, leader in Europe and Brazil and fast growing brandStrong ibis brand awareness
THE BEST DESIGN & PRODUCT OF ITS CATEGORY
Standardized 3 pax bedroom with bathroomGood standards backed up by ibis family reliable concepts & processes (Sweet Bed concept, qualitative amenities and tasty breakfast)65% of travelers say that ibis budget is the best value for money of its category
HIGHLY PROFITABLE BUSINESS MODEL
Ultra limited service offer plus super reduced space programming and standardized conceptLow staff manning & maintenanceHighest profitability per sqm
x =
20COUNTRIES
EUROPE524 hotels
46,807 rooms Pipeline: +4,298 rooms
ASIA / PACIFIC38 hotels4,781 rooms Pipeline: +405 rooms
AFRICA MIDDLE EAST
4 hotels 484 rooms
AMERICAS48 hotels9,154 rooms Pipeline: +3,826 rooms
SÃO PAULO PARAISO BRAZIL
AMSTERDAM CITY SOUTH NETHERLAND
AMBASSADOR, SEOUL DONGDAEMUN SOUTH KOREA
PARIS PORTE DE VANVES FRANCE
BERLIN, KURFÜRSTENDAMM GERMANY
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