The Open To Create... Family – Brand Guidelines
The Open To Create... Family – Brand Guidelines
Open To Create... Brand Guidelines Contents 02
03 The Open To Create... Family
04 The Open To Create... brand story
05 Open To Create... logo
06 Anna B Sexton logo
07 Everyday Creativity
08 Logo exclusion zones
09 Typography
13 Colours
Open To Create... Brand Guidelines The Open To Create... family 03
The Open To Create... family
Open To Create... Brand Guidelines The Open To Create... brand story 04
Open To Create... began life as Open To Arts in 2006 and evolved into Open To Create... in 2011.
Our director Anna B Sexton is passionate about power of creativity to inspire self esteem and boost confidence. She is a practicing artist and been a freelance creative consultant since 2003.
Our clients value Anna’s “openness, honesty, and her ability to shake things up with new ideas, thinking and fun activities – she is a breath of fresh air!”
Our motto is ‘you don’t have to be an artist to be creative’.
Open To Create... Brand Guidelines Open To Create... logo 05
Open To Create... logo
The Open To Create... logo is supplied in two formats – horizontal and vertical versions.
It should be used as supplied and not altered in any way.
Logos are supplied in all file formats needed, and in CMYK for print and RGB for screen.
25mm
Minimum size
To ensure legibility the minimum size for the vertical logo is 25mm.
31.5mm
Minimum size
To ensure legibility the minimum size for the horizontal logo is 31.5mm.
Open To Create... Brand Guidelines Anna B Sexton logo 06
Anna B Sexton logo
The Anna B Sexton logo is supplied one format.
It should be used as supplied and not altered in any way.
Logos are supplied in all file formats needed, and in CMYK for print and RGB for screen.
44mm
Minimum size
To ensure legibility the minimum size for the logo is 44mm.
Open To Create... Brand Guidelines Everyday Creativity logo 07
Everyday Creativity logo
The Everyday Creativity logo is supplied in two formats – horizontal and vertical versions.
It should be used as supplied and not altered in any way.
Logos are supplied in all file formats needed, and in CMYK for print and RGB for screen.
25mm
Minimum size
To ensure legibility the minimum size for the vertical logo is 25mm.
54.5mm
Minimum size
To ensure legibility the minimum size for the horizontal logo is 54.5mm.
Open To Create... Brand Guidelines Logo exclusion zones 08
An exclusion zone should be maintained around our logos at all times, which ensures a clear space that allows for maximum clarity.
The exclusion zone we specify is equal to the height of the the first letters of each of the logos as shown here. Please use the same exclusion zone for all logo formats .
Logo Exclusion Zones
Open To Create... Brand Guidelines Typography 09
Typography
Primary font
Futura PT is the font used across our brand – in our family’s logos, and websites. It comes in a variety of fonts – book and heavy are shown here.
Futura PT Book:
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
Futura PT Book Oblique:
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
Futura PT Heavy:abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
Futura PT Heavy Oblique:abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
Open To Create... Brand Guidelines Typography 10
Typography
Alternative system fonts
These are system fonts that can be used as alternatives where Futura PT cannot be used. System fonts are for applications such as powerpoint and Word.
Firstly, Tw Cent MT
Tw Cent MT Regular:abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
Tw Cent MT Italic:abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
Tw Cent MT Bold:
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
Tw Cent MT Bold Italic:
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
Open To Create... Brand Guidelines Typography 11
Typography
Alternative system fonts
These are system fonts that can be used as alternatives where Futura PT cannot be used. System fonts are for applications such as powerpoint and Word.
Secondly, Century Gothic
Century Gothic Regular:abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
Century Gothic Italic:
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
Century Gothic Bold:abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
Century Gothic Bold Italic:abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
Open To Create... Brand Guidelines Typography 12
Typography
System header font
Georgia is a serif font that can be used for headings to provide contrast with our other sans serif fonts.
Georgia Regular:abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
Georgia Italic:abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
Georgia Bold:abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
Georgia Bold Italic:abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
Open To Create... Brand Guidelines Colours 13
Colours
Main colour palette
CMYK: 81/0/39/0
RGB: 0/178/169
#00B2A9
CMYK: 4/78/30/2
RGB: 210/91/115
#D25B73
CMYK: 0/32/87/0
RGB: 241/180/52
#F1B434
CMYK: 0/0/0/85
RGB: 77/77/79
#4D4D4F
Open To Create... Brand Guidelines Colours 14
Colours
Secondary colour palette
CMYK: 46/6/100/42
RGB: 118/136/29
#76881D
CMYK: 16/0/91/28
RGB: 171/173/35
#ABAD23
CMYK: 14/48/53/26
RGB: 170/128/102
#AA8066
CMYK: 0/14/100/0
RGB: 255/205/0
#FFCD00
CMYK: 0/11/78/0
RGB: 243/208/62
#F3D03E
CMYK: 0/42/74/0
RGB: 236/161/84
#ECA154
CMYK: 35/0/14/0
RGB: 156/219/217
#9CDBD9
CMYK: 59/0/22/0
RGB: 45/204/211
#2DCCD3
CMYK: 96/0/31/2
RGB: 0/156/166
#009CA6
CMYK: 0/55/50/0
RGB: 232/146/124
#E8927C
CMYK: 0/32/87/8
RGB: 214/154/45
#D69A2D
CMYK: 12/24/9/28
RGB: 171/152/157
#AB989D
CMYK: 0/76/100/0
RGB: 227/82/5
#E35205
CMYK: 57/6/92/19
RGB: 113/153/73
#719949
CMYK: 54/0/100/0
RGB: 132/189/0
#84BD00
CMYK: 41/0/68/0
RGB: 164/214/94
#A4D65E
CMYK: 0/46/12/0
RGB: 232/156/174
#E89CAE
CMYK: 8/83/55/5
RGB: 205/84/91
#CD545B
CMYK: 0/62/95/0
RGB: 232/119/34
#E87722
CMYK: 10/52/25/29
RGB: 176/124/131
#B07C83
Open To Create... Brand Guidelines Contact us
07941 655 856
www.opentocreate.com
Open To Create… Ltd. Company no. 10015139 Registered office: The Clarence Centre, 6 St. Georges Circus, London SE1 6FE