Open Innovation Seminar

The event was the first to bring to Brazil the discussion about theapplicability of open innovation in our context, bringing the very creator

of the concept of open innovation, Henry Chesbrough, to interact with

specialists, executives, academics and formulators of public policies.

The success of the event and the good receptivity of the managers made

1ST EDITION| 2008: SEEDS PLANTED

2ND EDITION| 2009: EXPERIENCES EXCHANGED

PREVIOUS EDITIONS

CONCEPT

The success of the event and the good receptivity of the managers made

the second edition a reality, creating a moment where disciples of open

innovation could meet and exchange experiences.

Lasting two days, the event saw the exclusive participation of Prof.Chesbrough and 46 panel members in 4 discussion panels and 6technical sections. 350 participants registered representing 156 differentinstitutions.

2009 was the official launch of the Open Innovation Center –Brazil, an initiative of Chesbrough and Brazilian companies and

institutions.

Besides maintaining the 2009 format, the Center offered an intensivecourse, with the participation of professor Chesbrough, so that those

who practice open innovation could improve their knowledge of the bestpractices and challenges and so that they could carry out increasinglysuccessful open innovation programs that made an impact.

3RD EDITION| 2010: TRAINING GIVEN

Innovationmanagement practices in

companies in Brazil

Training theinnovation manager

Coordination of publicmechanisms for

fostering innovation

PREVIOUS EDITIONS

THEMATIC AXES

THEMATIC AXES

Local and global innovation networks

Entrepreneurship andCorporate venturing

fostering innovation

PREVIOUS EDITIONS

SPONSORS

Business Schools and Research Groups

Technological Innovation Nuclei

Government Agencies

PREVIOUS EDITIONS

PARTNERS

Associations

� 35 support institutions

PREVIOUS EDITIONS

RESULTS 2010 EDITION

350innovation

managers

present

15states

170participant

companies

� 35 support institutions

� 15 sponsor companies

� 75 professionals trained

on the “Open Innovation Management” course

states

represented

3M

Agência Click

Agência Nacional de Energia Elétrica

Algar

Allagi

ALOG Datacenters do Brasil

Anidro do Brasil

Anpei

Anprotec

ASR Labs

Bradesco

Banco do Brasil

Banrisul

DuPont

Elsevier

Embraer

Embrapa

EMS

Endeavor

Farmacore Biotecnologia

FEI

Festo

Fiat

Fibria

Fiesp

Fórum de Inovação

Oi

Omnisys

P.E.C.E.

Petrobrás

Plantarium

Protec

PUC -SP

Rapp Brasil

Rede Globo

Rigesa

Sabesp

Santander

SBGC

PREVIOUS EDITIONS

PRINCIPAL PARTICIPANT ORGANIZATIONS

7

Banrisul

BASF

BCS Tecnologia

Beans

Biocam

Braskem

Buscapé

Camargo Correa

C.E.S.A.R

CAB ambiental

Centrim - Brighton

Chemtech

Ci&T

Cristália

CTBC Telecom

Dannemann Siemsen

Delphi Automotive

Dow Corning

Fórum de Inovação

Fosfertil

Fundação CERTI

Fundação Dom Cabral

FIA

FNQ

GM

Guivaudan do Brasil

Herbarium

IBOPE Media

iG

Imcopa

Innovatech Medical

INPI

Johnson & Johnson

Masterminds Venture Capital

Neo Intelligence

OESP - O Estado de SP

SBGC

Sebrae

Scopus

SESI

SIMI

Suzano Papel e Celulose

Syngenta Proteção de Cultivos

Tecnisa S/A

UFRGS

Unigen Tecnologia do DNA

Unisinos

Universidade de Caxias do Sul

Universidade Federal de Uberlândia

University of Brighton

USP

Vale

Vallée

PREVIOUS EDITIONS

MEDIA COVERAGE

8

PREVIOUS EDITIONS

ON-LINE MEDIA COVERAGE

16,845 pageviews

11,891 visits

9,020 single visitors

* 6-month period

9

* 6-month period

Mailing list with over 5,000 self-registered contacts

(Single) viewings: from 19% to 49%,

With an average of 29%* E-mails sent by the Center

HOW TO PARTICIPATE?

2011 EDITION

IV EDITION PROPOSAL

The proposal for the IV Open

Innovation Seminar is to create a

moment so that companies that

practice open innovation can

11

practice open innovation can

develop or leverage their innovation

network and provide their open

innovation projects with visibility.

2011 EDITION

OBJECTIVES

Connect companies, academy and the

government to collaborative innovation projects and networks.

Leverage innovation networks,

12

Leverage innovation networks,

partnerships and cooperation agreements at different levels.

Explore practices and results of open

innovation in Brazil and worldwide.

Consolidate communities that practice

open innovation in Brazil.

2011 EDITION

VENUE

2nd consecutive year 2nd consecutive year as one

of the 15 best hotels in São Paulo for

events, by the Viagem de Negócios

magazine of publishers Editora Abril.

“Jacaré de Diamante” Award in the category “Best Large

Hotel for events”.

Strategically located in the new

business heart of the city of São

Paulo.

3.000m² of total events area,

handling more than 1,300 people.

ONE OF THE MOST COMPLETE AND SOPHISTICATED SPACES IN SÃO PAULO

CHOSEN FOR THIS EDITION

For 1.500 people, presenting the major cases

in open innovation, panels of specialists, local

SEMINAR

2011 EDITION

PROGRAM FORMAT

November 23

and international speakers and technical

sessions.

Grand Hyatt Hotel | São PauloAvenida das Nações Unidas, 13.301

São Paulo - SP

Courses open to the public, with local and

international instructors, on emerging topics in open

innovation.

COURSES

2011 EDITION

PROGRAM FORMAT

November 24 and 25

Innovation arenas jointly constructed with sponsors

to present cases, debates and to issue challenges to

the public and private sectors.

OPEN INNOVATION ARENAS

Clinic Hours for advising the sponsor companies

and in-company events with Prof. Henry

Chesbrough.

HENRY CHESBROUGH

SEMINAR

23|11

COURSESCOURSES

In this edition, the event intends to approach themes suggested by

participants and approved by a theme committee composed of

representatives of the sponsor organizations, the OIC and partner

institutions in the organization, such as Fundação Dom Cabral.

2011 EDITION

BENEFIT OPTIONS

COURSES

24 and 25|11

COURSES

24 and 25|11



HENRY CHESBROUGH

HENRY CHESBROUGH

institutions in the organization, such as Fundação Dom Cabral.

• International Speakers

• Panels of Specialists

• Technical Sessions

• Case Studies

• Technological InnovationRD&I. Technological roadmapping. Project portfolio and pipeline.

Technology management.

• Innovation in ServicesServices models. Experience and interaction. Services design. Creation of

platforms.

2011 EDITION

BENEFIT OPTIONS

SEMINAR

23|11

SEMINAR

23|11

COURSES platforms.

• Co-creation and CollaborationUser-based innovation. Ideas management. Innovation communities and

networks. Crowdsourcing.

• Design ThinkingCreative problem solving. Ideation techniques. Rapid prototyping.

Facilitation of creative processes.

• Corporate VenturingEntrepreneurial model. Organizational structures.

Venture capital. Investment process.

COURSES

24 and 25|11



HENRY CHESBROUGH

HENRY CHESBROUGH

• Innovation Challenges in the Public Sector

Presentation of cases and putting together collaborative innovation and

co-creation projects in the public sector.

• International Bilateral Agreements

Working groups to discuss and/or implement international cooperation

2011 EDITION

BENEFIT OPTIONS

SEMINAR

23|11

SEMINAR

23|11

COURSESCOURSESWorking groups to discuss and/or implement international cooperation

projects.

• Collaborative Networks in the Value Chain

Forums, panels and workshops with participants from innovation

programs in manufacturing chains.

• Triple Helix: Government, University and Company

Meetings to discuss and expand government-university-company

cooperation programs.

COURSES

24 and 25|11

COURSES

24 and 25|11


HENRY CHESBROUGH

HENRY CHESBROUGH

• In-Company Events

Internal lectures for around 300 people or working

meetings with up to 20 people in the Rio-São

Paulo axis.

• Clinic Hours

2011 EDITION

BENEFIT OPTIONS

SEMINAR

23|11

SEMINAR

23|11

COURSESCOURSES • Clinic Hours

Two-hour working meetings with up to 10

people, in a private room within the Open

Innovation Seminar.

• Courses

Intensive closed or open courses, within the

Open Innovation Seminar.

COURSES

24 and 25|11

COURSES

24 and 25|11



HENRY CHESBROUGH

VENUE

• Grand Hyatt Hotel | São PauloAvenida das Nações Unidas, 13.301

São Paulo - SP

MORE INFORMATION

• Open Innovation CenterMarina MendesMarina Mendes

[email protected]

Skype: marinasmendes

Tel: +55 11 3500 5065

Maria Clara Cavalcanti

[email protected]

Skype: maria.clara.cavalcanti

Tel: +55 11 3500 5065

• R.Hamam EventosCarla Colonna

[email protected]

Skype: carla.rhamam

Tel: + 55 11 3676 0688

Organization Master Sponsor and Collaboration