100%Open 2014 Open Innovation at Ravensbourne Roland Harwood 100%Open 19 November 2014 1
100%Open 2014
Open Innovation at Ravensbourne
Roland Harwood 100%Open
19 November 2014 1
3 Minute JV
© 100%Open 200919/11/2014 33 minute JV
“A new idea is nothing more or less than the combination
of old elements.”James Webb Young
100%Open 201419 November 2014 4
© 100%Open 201419 November 2014 5The Birthday Paradox
What are the chances that two people in this room
share the same birthday?
100%Open 2013The Birthday Paradox
The probability of 2 people
sharing the same birthday is more
likely than it is unlikely (i.e. over
50% probability) with just 23
people in a group, and virtually
guaranteed (i.e. 99% probability)
in a group of just 57 people.
19 November 2014 6
© 100%Open 2014Give > Get
719/11/2014
“Connect on your similarities, and benefit from your differences.”
Valdis Krebs
100%Open 2014100%Open Clients
19 November 2014 8
100%Open 2014100%Open Networks
19 November 2014 9
100%Open 2014Innovation is…
19 November 2014 10
Innovation is…?
© 100%Open 201419 November 2014 11Innovation is…
Innovation =Problem x Solution x Execution
100%Open 2014Open Innovation is…
19 November 2014 12
Open innovation is…?
© 100%Open 201419 November 2014 13Open innovation is…
Innovating with partners by sharing the risks
and the rewards.
100%Open 2014100%Open Process
19 November 2014 14
Explore Extract Exploit
Identify interesting questionsand potential partners.
Shortlist partners and develop and test investable propositions
Taking products/services to market & implementing new processes.
100%Open 2014Explore > Extract > Exploit
19 November 2014 15
“Open innovation is a
U-Shaped Process.”Paul Vanags
100%Open 201419 November 2014 16Two Models of Open Innovation
• Starts with ‘what’ question: an innovation
brief detailing a specific unmet need
• Is a competitive marketplace amongst
customers, suppliers or users
• The innovation process is mediated by a
Trusted Agent
• Innovations are extracted through a
linear process
• Tend to be internal routes to market (e.g.
license deals)
Discover
• Starts with a ‘who’ question: finding
partners to explore a broad opportunity
• Is a cooperative community & process ,
with customers, suppliers or users
• The innovation process is facilitated
through a Catalyst
• Innovations are built using an iterative
process
• Tend to be external routes to market (e.g.
joint ventures)
Jam
100%Open 20142 degrees of Separation
19 November 2014 17
“No matter who you are, most of the smartest
people work for someone else.”
Bill Joy, Sun Microsystems
100%Open 2014Open Business?
19 November 2014 18
Cooperative
Collaborative Co-Creative
Closed
100%Open 2014
www.100open.com/co-lab-test/
19 November 2014 19Case Studies
© 100%Open 2014Case Study – The LEGO Group
We helped LEGO create their open innovation strategy and develop an ideas
platform rolled out to all employees and to an external community of 500,000 people.
19/11/2014 20
© 100%Open 2014Case Study – P&G
We have designed and ran various open innovation challenges with P&G, creating
new productive partnerships with their customers, suppliers and other brands.
19/11/2014 21
100%Open 2014 22Case Study – Everything Everywhere
19 November 2014
We helped Orange and EE develop two crowdsourcing programmes creating a €50m
new service called EE Tickets, and a charitable giving app call Do Some Good.
© 100%Open 2014Case Study - Oxfam
We worked with Oxfam to train their senior leadership team in innovation and to
design a new innovation toolkit and internal innovation platform.
19/11/2014 23
© 100%Open 2014Colombia CO4
CO4 is a government-led national programme with 12 of the largest companies in
Colombia on 30+ innovation challenges to source solution providers globally.
19/11/2014 24
100%Open 2014Case Study - DFID
19 November 2014 25
100%Open have been appointed to DFID in evaluating a new programme called Amplify & the first challenge is about women’s safety in low income urban areas.
100%Open 201319 November 2014 26Questions or Clarifications?
Questions orClarifications?
100%Open 20143 + 1
19 November 2014 27
1. What three things could we take from these case studies?
2. What one thing should we not we take from these case studies and why?
100%Open 2014Summary Business Benefits
1. Superior Information Flow
2. Trust = Power to Influence
3. Innovation Fitness
19 November 2014 28
© 100%Open 2012And finally
2919/11/2014
“Innovation is a by-product
of engaged networks.”Verna Allee
100%Open 2014Planning for Open Innovation
Who Who could provide the capabilities we need, and who needs to be in the team
- customers, employees, stakeholders etc?
What What type of innovation are we seeking through our innovation programme -
products, services, processes, experiences etc?
Where Where and how will we and our innovation partners create value? What
incentives and metrics are most important?
Why Are we co-creating because it’s faster, cheaper, better? What alternative
approaches could yield the same results?
How How are we going to engage with our open innovation partners? What do they
care about? What could and should we offer them?
When What is the best process to achieve our objectives and which teams and
processes do we need to interface with, and when?
19 November 2014 30
100%Open 2014Toolkit http://
19 November 2014 31
toolkit.100open.com
100%Open 201419 November 2014 32
100%Open 2014Toolkit
19 November 2014 33
1. Co-Lab Test
100%Open 201419 November 2014 34Co-lab Roles
Activators
CultivatorsInfluencersExplorers
ProducersConnectors
100%Open 201419 November 2014 35Collaborative Innovation Landscape
I n n o v a t i o n
Co
ll
ab
or
at
io
n
Ideas Implementation
1 to 1
1 to Many
Reference: 100%Open, SPM Model, Cranfield University
100%Open 201419 November 2014 36Co-Lab
6 Social Collaboration Archetypes
I n n o v a t i o n
Co
ll
ab
or
at
io
n
Ideas Implementation
1 to 1
1 to Many
Activator
CultivatorInfluencers
Explorer
Connector Producer
Reference: Jankel Collaboration IQ
100%Open 2014 37Co-Lab Test
19 November 2014
100%Open 2014
0
5
10
15
20
25
30
Explorer
Connector
Producer
Activator
Cultivator
Influencer
19 November 2014 38Co-Lab Dominant Traits
Ideas Implementation
1 to 1
1 to Many
Activator
CultivatorInfluencers
Explorer
Connector Producer
Reference: Jankel Collaboration IQ
100%Open 2014Toolkit http://
19 November 2014 39
www.100open.com/co-lab-test
100%Open 2014
2. Personas & Unmet Needs
19 November 2014 40Toolkit
100%Open 2014Personas & Unmet Needs
1. Who are we innovating for?
2. Who are we innovating with?
19 November 2014 41
100%Open 2014Personas & Unmet Needs
19 November 2014 42
© 100%Open 2014Unmet need
43
To know exactly how much money she has to spend and to save each month?
Helena 35 years oldLives in MedellinMarried with 3 childrenWorks full time as a lawyer
Not very well but helped by checking accounts by telephone banking
For her: To reduce stress about going overdrawnFor us: To increase market share and customer loyalty
100%Open 201419 November 2014 44Problem Definition
“If I had one hour to save the world I would spend
fifty-five minutes defining the problem and only five minutes finding
the solution.”
Albert Einstein
© 100%Open 2011How to discover valuable problems
19/11/2014 45
Stay solution neutral for as
long as possible and
develop the best brief that
you can.
100%Open 2014
3. Innovation Airlock
19 November 2014 46Toolkit
100%Open 2014Innovation Airlock
The Innovation Airlock’s job is to encourage and facilitate
collaboration between two organisations by providing:
1. Insulation - For confidential information in both
directions – entering into NDAs, receiving
confidential information without communicating
anything inappropriate or too early
2. Coaching – Helping both Challenge Holders and
Innovation Partners to compellingly represent their
needs and offers to each other in a common language
3. Simplicity – Reducing the administrative and
logistical challenges of the many separate dialogues
with other Innovation Partners
4. Process facilitation – Leading the dialogues through a
defined series of steps over a defined time period
towards their intended conclusion
19 November 2014 47
100%Open 2014Innovation Airlock
19 November 2014 48
100%Open 2014Airlock
19 November 2014 49
If you want to go fast, go alone. If you want to
go far, go together.
African Proverb
100%Open 2014
4. Network Builder
19 November 2014 50Toolkit
100%Open 2014Network Builder
1. Visualise your current core innovation network
2. Make the most of your current network
3. Identify your new open innovation partners
4. Search, share and scan
5. Engage and keep in touch
19 November 2014 51
100%Open 2014Networks Builder
19 November 2014 52
© 100%Open 2014Network builder
53
Personal Finance
Management
AppsDevelopers
Bank Branch
Managers
OverdrawnCustomers
IT Team
RegionalManagers
FinancialAdvisors
MarketingTeam
ServiceDesigners
100%Open 20142 Degrees of Separation
19 November 2014 54
Is there anyone in
particular that it would
help you to meet at
the moment?
100%Open 2014
5. Prototyping
19 November 2014 55Toolkit
100%Open 2014Network Builder
1.Fail early to succeed sooner
2.Quick, dirty, cheap
3.Perfection is the death of an idea
19 November 2014 56
100%Open 2013Prototyping Methods
19 November 2014 57
Physical stuffSimulation
Scale modelling
PeopleRole play
Body Storming
InformationSketch templatesPaper prototypes
• Who speaks to who?• What do they say?• How do people feel?
• What ‘stuff’ is needed to use or deliver the service?
• How is inside and outside space best used?
J
• What information is shown?
• Who is it for?• What format does it take?
100%Open 2014Prototyping Techniques
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100%Open 2014Toolkit http://
19 November 2014 59
toolkit.100open.com
1. Setting the innovation strategy – Vectors, Co-Lab Test
2. Finding unmet needs – Personas, Unmet Needs, Blueprint
3. Discovering new ideas – Co-Creation Techniques, Ideas Jam, Insight Crowd
4. Building prototypes – Prototyping Techniques, Prototype Evaluator
5. Developing propositions – IP Strategy Tool, Airlock, Sketch Templates
6. Making business models – Open Innovation Metrics, Business Model Canvas
© 100%Open 2011Discussion
19/11/2014 61
What does this all mean
for us and what do
we do about it?
100%Open 201319 November 2014 62Give Get
“From what we get, we can make a living; what
we give, however, makes a life.”
Arthur Ashe
100%Open 201319 November 2014 63Questions or Clarifications?
Questions orClarifications?
100%Open 2014Break
19 November 2014 64