Open Innovation in Museums

April 8, 2023 1100%Open 2014

Open Innovation in Museums

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April 8, 2023 2100%Open 2014

Questions

1. What is (the process of) Open Innovation?

2. What would be the benefits and risks for museums of an Open Innovation approach?

3. How can museums draw in the expertise & energy of a wider community, become more vibrant and connected?

4. Why are membership/friends schemes still in their infancy for museums and could they be dramatically transformed by an Open Innovation approach?


3 Minute JV

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3 minute JV

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“A new idea is nothing more

or less than the combination

of old elements.”

James Webb Young

100%Open 2014

3 Minute Joint Venture

1. Turn to somebody you don’t know.

2. Introduce yourselves to each other.

3. Find something you could do together.

4. Give your joint venture a name.

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© 100%Open 2014April 8, 2023 7The Birthday Paradox


What are the chances that two people in

this room share the same birthday?

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Innovation is…


Innovation =

Problem x Solution x Execution

100%Open 2014

Open Innovation is…


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Open innovation is…?

April 8, 2023 10© 100%Open 2014Open innovation is…


Innovating with partners

by sharing the risks

and the rewards.

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2 degrees of Separation


“No matter who you are, most of the

smartest people work for

someone else.”

Bill Joy, Sun Microsystems

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Open Business?

Cooperative

Collaborative Co-Creative

Closed

© 100%Open 2014Case Study – The LEGO Group

We helped LEGO create their open innovation strategy and develop an ideas platform rolled out to all employees and to an external community of 500,000 people.

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Case Study – Everything Everywhere

We helped Orange and EE develop two crowdsourcing programmes creating a €50m new service called EE Tickets, and a

charitable giving app call Do Some Good.


© 100%Open 2011

NewsUK

NewsUK asked “Who will be the news editor of the future?” to a group of creative agencies and partners and we helped them prototype new products and services.

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© 100%Open 2014Case Study - Oxfam

We worked with Oxfam to train their senior leadership team in innovation and to design a new innovation toolkit and internal innovation platform.

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© 100%Open 2014Colombia CO4

CO4 is a government-led national programme with 12 of the largest companies in Colombia on 30+ innovation challenges to source solution providers globally.

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Explore > Extract > Exploit


“Open innovation is a

U-Shaped Process.”Paul Vanags

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100%Open Process

Explore Extract Exploit

Identify interesting questions

and potential partners.

Shortlist partners and develop and

test investable propositions

Taking products/services to market

& implementing new processes.

100%Open 2014April 8, 2023 20Two Models of Open Innovation

• Starts with ‘what’ question: an innovation brief detailing a

specific unmet need

• Is a competitive marketplace amongst customers, suppliers

or users

• The innovation process is mediated by a Trusted Agent

• Innovations are extracted through a linear process

• Tend to be internal routes to market (e.g. license deals)

Discover

• Starts with a ‘who’ question: finding partners to explore a broad

opportunity

• Is a cooperative community & process , with customers,

suppliers or users

• The innovation process is facilitated through a Catalyst

• Innovations are built using an iterative process

• Tend to be external routes to market (e.g. joint ventures)

Jam

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Toolkit http://


toolkit.100open.com

© 100%Open 2011

Discussion

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What does this all mean for us and

what do

we do about it?

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Open Innovation in Museums

“To describe the ‘business’ of museums in market

logic is to apply a metaphor that is both

highly suspect and highly susceptible to

intellectually dishonest manipulation”

Cory Doctorow

http://mwf2014.museumsandtheweb.com/paper/glam-and-the-free-world/


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Questions

1. What is (the process of) Open Innovation?

2. What would be the benefits and risks for museums of an Open Innovation approach?

3. How can museums draw in the expertise & energy of a wider community, become more vibrant and connected?

4. Why are membership/friends schemes still in their infancy for museums and could they be dramatically transformed by an Open Innovation approach?


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Question 2


1. Faster and Cheaper Innovation

2. Avoiding the Ikea Effect

3. Superior Information Flow

4. Trust = Power to Influence

5. Better Innovation Fitness

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Question 3


i. Ask Interesting Questions!

ii. Share Risk and Reward

iii. Prototype Perpetually

iv. Create Safe Space to Collaborate

v. Give to Get

100%Open 2013April 8, 2023 27Give Get

“From what we get, we can make a

living; what we give, however, makes

a life.”Arthur Ashe

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Open Innovation in Museums

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