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LISTING AGENT PROJECT PRESENTED BY CLIENT FIREHILL GROUP OPEN HOUSE TIRED OF OPEN HOUSES WITH NO RESULTS? FOREST SELBY
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Open house for agents

Apr 14, 2017

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Real Estate

Forest Selby
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Page 1: Open house for agents

LISTING AGENT

PROJECT

PRESENTED BY CLIENT

FIREHILL GROUP OPEN HOUSETIRED OF OPEN HOUSES WITH NO RESULTS?

FOREST SELBY

Page 2: Open house for agents

WHY HAVE THE FIREHILL GROUP HOST YOUR OPEN HOUSE?

GENERATE BUZZ MULTIPLIER EXPOSURE GATHER INTEL FIND BUYERS BUG OR WINDSHIELD?

Page 3: Open house for agents

Before the Open House

96 flyers 72 touches 48 calls 24 door knocks 12 signs - a week prior 6 Video invitations Daily targeted marketing

Page 4: Open house for agents

Day of the Open House

5/5/5 Rule Welcome & Greeting Tour guide & Maps Refreshments & snacks Giveaways Shock and Awe

Page 5: Open house for agents

After the Open House

Follow up Follow up Follow up Feedback analysis After Action Review Revised action plan

Page 6: Open house for agents

BUT WAIT, THERE’S MORE…

CONTESTS THANK YOU GIFTS DOOR PRIZES SELFIE STATIONS GAME OF THE WEEK COORDINATE WITH OTHER LISTING AGENTS

Page 7: Open house for agents

PRIVATE (OPEN) HOUSE

“We’re inviting our closest friends and neighbors to say farewell and thank you as we move to ______. Stop by for wine and cheese brought to you by _______ Winery.”

Page 8: Open house for agents

Requirements

One week advance notice of requested date.

Sales price above $600,000. Home must be among the best in price, condition, and among the competition

Location must me able to accommodate parking & traffic

No loud, disruptive pets, agents, or owners on the property during posted hours

Unrestricted permission to create and freely distribute promotional products

Listing and “unknown” leads are retained by the Firehill Group

Page 9: Open house for agents

Benefits

Zero cost to you or the homeowner!

Requires no work from you.

All buyer leads are referred out, either to you or another KW agent. Your call.

Makes you look good. Generates excitement for your clients, their home, and the selling process

Makes KW look good. No more empty open houses.

Security. Your listing and your client’s home is safer with me than 90lb Mildred from the office

Page 10: Open house for agents

WHAT’S THE NEXT STEP?

TELL ME ABOUT YOUR LISTING SET UP A PREVIEW IF APPROVED BY ALL PARTIES, I GET TO WORK!

Page 11: Open house for agents

FOCUS AND PERSPECTIVESTOP SITTING IN EMPTY HOUSES. HAVE THE FIREHILL GROUP HOST YOUR NEXT OPEN HOUSE.

Page 12: Open house for agents

BEHIND THE SCENES

Page 13: Open house for agents

Craigslist Backpage

Micro-Farming

FSBO Expired

App & Mobile

Door Knocking

Direct Mail

Open House Platform

Agent Coord