Page 1
Sex::Tech 2011San Francisco, CA
Mindy Nichamin AIDS.gov New Media Coordinator John Snow, Inc. (JSI)
Jennie AndersonAIDS.gov Communications Director John Snow, Inc. (JSI)
Open Government & Geolocation: Building a Mobile, Location-Based
Search for AIDS.gov
Page 2
• HIV/AIDS Prevention and Service Provider Locator
• Online widget• Mobile
– Mobile site vs. app– Mobile Locator
• Analytics• Feedback• Resources
Our Roadmap Today
Page 5
aggregators
“Pipe Dream”
by Rishi
Menon
‐
http://www.flickr.com/photos/rxmflickr/4102530508/
Page 6
Widget builders
Frank Scherschel
‐
http://images.google.com/hosted/life/l?imgurl=a00c346a37821dc5
Page 7
The Problem
Photo credit: Boy scratching head. Photograph by Alessandro Lucia. Accessed 1/19/11 at http://www.flickr.com/photos/san_drino/1454922072/
Page 15
http://cdcnpin.org/ hivTestLocatorFeed/ feed.aspx? zip=37206& radius=5
Page 16
• <?xml version="1.0" encoding="utf-8"?>• <feed xmlns="http://www.w3.org/2005/Atom" xmlns:georss="http://www.georss.org/georss">• <title>Search Results from CDC - Locate HIV/AIDS Testing Sites</title>• <link href="http://cdcnpin.org/hivTestLocatorFeed.aspx?zip=37206&radius=5" rel="self" />• <link href="http://hivtest.org" rel="alternate" />• <author>• <name>CDC NPIN</name>• </author>• <id>tag:cdcnpin.org,2009-09-15:/npinwebservices/NPINDataWebservices</id>• <updated>2009-09-15T00:00:00-05:00</updated>• <entry>• <title>Cayce Family Health Center</title>• <link href="http://www.hivtest.org/search/OrgResult.cfm?OrgNbr=21952" />• <id>tag:hivtest.org,2000-03-20:/search/OrgResult.cfm?OrgNbr=21952</id>• <summary type="xhtml">• <div xmlns="http://www.w3.org/1999/xhtml">• <div class="vcard">• <div class="fn org">Cayce Family Health Center</div>• <div class="adr">• <div class="street-address">617 S 8th St</div>• <span class="locality">Nashville</span>, <span class="region">TN</span>, <span class="postal-
code">37206</span></div>• <div class="tel">615-226-1695</div>• </div> • </div>• </summary>• <georss:point>36.168533 -86.755339</georss:point>• <updated>2010-10-14T18:17:31.0000000-04:00</updated>• </entry>• </feed>
Page 18
Widget builders
Frank Scherschel
‐
http://images.google.com/hosted/life/l?imgurl=a00c346a37821dc5
Search decentralization
Page 28
28
I’m bored
I’m local
I’m social
I’m microtasking
Page 29
I’m local. Where am I? What’s here?
Resources
Maps
Directions
Check-ins
Reviews
Geolocation
Combo of web and apps
Page 30
SMS
Lowest common denominator
Universal adoption
Tiers of Adoption
Page 31
Mobile Web
Nearly universal
Applications
Targeted experience
Platform specific (Android, iOS, Windows, Blackberry, etc.)
Tiers of Adoption (continued)
Page 33
Why an App?
Advantages
Utilize device‐ specific features
Better overall user experience
Revenue Generation
Page 34
34
Must develop for multiple platforms
Cost –
Avg. $30,000 to build per platform
Cons
Page 35
Why a mobile website?
Pros
It’s the web ‐
REACH
Cross‐platform
Cost is generally less than app development
Cons
Lacks functionality/feel of app
People tend to prefer a good app over a mobile website, if both are available
Page 36
Return on Investment
Assuming the same cost to develop*
Source ‐
Mashable
‐
Aaron Maxwell
*= doesn’t include content development, marketing, maintenance, etc.
Page 45
~3.5 million loads
(meaningless)
Page 46
16,000 actual searches
Page 47
Widget on >100 websites
Page 49
RE: Thanks for being irrelevant...
Page 50
AIDS.gov as a Centralized Resource
Through the locator, we are able to reach each specific owners of data to correct and update
HUD, CDC, SAMHSA, HRSA, OPA
Responsive government
Positive response
Blog post about the experience
Build trust for AIDS.gov
project
Page 52
Future Plans
Locator API
Allow others to use data freely
Mobile applications
Feedback within map
Stakeholders, site owners, clinics can respond directly
Corrections to erroneous data becomes more automated
Public/Private Partnerships
Work with organizations that will use and promote Locator
Customization of locator to specific campaigns
Page 53
QR Codes
AIDS.gov LocatorAIDS.gov Mobile Site
Page 54
One last tip…
• Build• Iterate ?
Page 55
Further Reading
Luke Wroblewskihttp://www.lukew.com/Twitter: @lukew
Josh Clarkhttp://www.globalmoxie.comTwitter: @globalmoxie
Page 56
Technical Questions?
• Lance Roggendorff [email protected]
• Jeremy Vanderlan [email protected]
Page 57
Stay Connected!
blog.AIDS.govtwitter.com/AIDSgovfacebook.com/AIDSgovmyspace.com/AIDSgovflickr.com/AIDSgovyoutube.com/AIDSgovfoursquare.com/AIDSgov
Mindy [email protected]
http://m.AIDS.gov http://locator.AIDS.gov
Jennie [email protected]