OPEN FOR BUSINESS...YOUR CAMPAIGN PACKAGE & PRODUCTS Our campaign packages include effective marketing solutions that work to achieve your aims and put your business in front of audiences

Our knowledge. Your results.

BUSINESSOPEN FOR

M A R K E T I N G Y O U R P R O P E R T Y

B U S I N E S S A F T E R L O C K D O W N

YOUR OPPORTUNITY

The property market is one of the first sectors to re-open post lockdown, which will bring unique challenges to all estate agents across the country. Despite many predictions of difficult market conditions ahead with price reductions forecasted, there are many positives to note. The removal of restrictions will unlock a number of stalled transactions, and new deals may take time to rebuild as buyers gradually but surely rebuild confidence in the market.

A survey by Savills in April 2020 of prospective buyers and sellers gave some strong indications of future market trends. Some 39 per cent of those under the age of 50 expressed an increased inclination to upsize to make sure their accommodation better meets their needs, particularly given an expectation that they will work from home much more in the future. To a similar extent, outside space has become more important, as many people are inevitably spending more time in their garden and making use of what their outside space has to offer. The bulk of respondents said that Covid-19 had not impacted on the area they were looking to buy, but some 17 per cent said it had caused them to widen their search as they have become more flexible on location to meet further changing needs. Interestingly, approximately 40 per cent of respondents had an increased attraction to property located in countryside and village locations, raising the potential for a rural renaissance.

Along with a need to build confidence in the market, agents will need to instil a confidence in the measures being put in place to protect their customers safety across the process from viewings, to valuations to simply branch visits.

Archant can help you to not only tell customers old and new that you are open and ready for business, but also help reassure them about the steps you have taken to keep them safe. Our popular local newspapers and websites are the perfect place to spread these messages to the local market, which we can help you to create and share. We also have a range digital products and packages especially built for the property market to help you make sure that local buyers and renters know you are open and ready to help them.

AN EFFECTIVE CAMPAIGN...

As the property market recovers from lockdown, we are offering our high-value customers the opportunity to connect with our loyal audiences through quality, engaging and relevant content.

Our trusted and authoritative homes and property content across our many news and magazines brands consistently performs well online, with many articles attracting thousands of page views, alongside a portfolio of print products including supplements and glossy magazines.

Our content combines the inspirational with the informative which can help to influence people to convert from ‘thinking about’ moving home, to set the wheels in motion and taking action.

Our carefully curated content packages combine informative, via your expert opinion, and inspiring softer lifestyle content. We use many different channels to maximise the reach – including social media, infographics and video.

Additionally, the content produced will reflect the changing priorities and thought processes of people during and after lockdown, which could potentially convert aspirations to intent.

...USING THE RIGHT MESSAGE

What is inspiring content? Engaging features will be written by one of our specialist journalists, aimed at aspirational audiences. These features will appear in both print and online:

Different features could include the following:

What is informative content?

A Q&A format that uses your expertise to advise potential vendors who are trying to navigate the complexity of the property market, particularly in the aftermath of lockdown. This will take the form of content marketing to maximise your reach. Subjects could include:

Making the most out of a virtual house viewing

Advice for first-time buyers’ post lockdown

What to look for when buying a new home

How to secure a mortgage

Has lockdown made you rethink what you want in a home?

See inside/ property spotlight – a look inside a home that is up for sale

DIY tricks to prepare your home for sale

How to make your modern apartment stand out from the rest

YOUR CAMPAIGN PACKAGE & PRODUCTS

Our campaign packages include effective marketing solutions that work to achieve your aims and put your business in front of audiences that are most likely to be interested in what you can offer them.

Inspirational Content Feature (Single or multiple) Prices from £295 Advertising Takeover (Online display advertising wrapped around Prices from £395 1 or more online articles) Informative Q&A Including Spotlight. Prices from £299

Other Opportunities: Virtual video tours. You provide your own video, or we can create these on your vendors’ behalf. Prices from £350

Estate Agent expert advice columns in online and in print. Prices from £150

Estate Agent Questions and Answer advice sections online and in print Sponsored house prices maps online Area and village guides online and in paper Sponsored online polls Social media posts Newspaper daily/weekly newsletter take-overs

All prices are subject to audience sizes and reach across specific geographies.

For more information, please contact your Archant representative.