Open Data, Free Tools Alexander Singleton, University of Liverpool Daniel Lewis, University College London utput utput rea rea lassification lassification ser ser roup roup
Dec 08, 2014
Open Data, Free Tools
Alexander Singleton, University of LiverpoolDaniel Lewis, University College London
Output Output AreaAreaClassificationClassificationUser User GroupGroup
• OAC is a free and open geodemographic/ market segmentation classification
• This means any insight created with it is sharable across institutions
• However, it was difficult to attach OAC to data as previously postcodes were not free
• But now they are... So...
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• Let’s learn a bit more using an index score:
• This is basically the ratio of a event occurring for a group over the event occurring in the population as a whole.
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A Grand Index for OAC
• Using nationally representative data to aid interpretation and insight of the Output Area Classification.
• Downloadable Excel spreadsheet.
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• Data so far:– British Population Survey– DVLA
• More to come– 2001 Census variables– Education and Health data– Expenditure and Food survey– Anything else that is OAC coded.
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• We hope that these tools are useful for you and encourage you to use OAC.
• We will keep the OACoder data upto date so that new releases of the NSPD are covered.
• We will endeavour to add to the Grand Index to give you more and more insight into your citizens.
Thank You, Questions?
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