Oop2012 keynote Design Driven Development

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Successful applications with Design-centric developments

Michaël Chaize | Developer EvangelistRIAgora.com | @mchaize

© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

A killer what?

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"e OS was the interface

"e network is the interface.

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"e data is the interface

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"e message is the interface

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You are the interface

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B2C, B2B & B2E

Website CRM

ERPiPhone app

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© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

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A new mindset : the key of success

15

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Why ?

16

Focus on the user-experience ?

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NATO

17

BEFORE DDD

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NATO

18

AFTER DDD

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Car industry

19

BEFORE DDD

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Car industry

AFTER DDD

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Car industry

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Car industry

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Car industry

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"e power of technology1 x 3.2 GHz Power Processing Element

7 x Synergistic Processing Elements

NVIDIA RSX “Reality Synthesiser”

256MB GDDR3 video memory

Up to 1080p HDMI output resolution

256MB XDR DRAM

250GB 2.5” SATA hard drive

Blu-Ray Disc, DVD, CD, SACD media handling

Dolby TrueHD Bitstream Digital 5:1 audio

802.11b/g wi-"

Wired Gigabit Ethernet

1 x 729MHz Broadway processor

–

ATI Hollywood GPU

3MB embedded GPU texture memory

Up to 576i output resolution (PAL/SECAM)

24MB 1T-SRAM & 64MB GDDR3 SDRAM

512MB internal #ash memory

–

Dolby Pro Logic II

802.11b/g wi-"

–

© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

1 x 3.2 GHz Power Processing Element

7 x Synergistic Processing Elements

NVIDIA RSX “Reality Synthesiser”

256MB GDDR3 video memory

Up to 1080p HDMI output resolution

256MB XDR DRAM

250GB 2.5” SATA hard drive

Blu-Ray Disc, DVD, CD, SACD media handling

Dolby TrueHD Bitstream Digital 5:1 audio

802.11b/g wi-"

Wired Gigabit Ethernet

1 x 729MHz Broadway processor

–

ATI Hollywood GPU

3MB embedded GPU texture memory

Up to 576i output resolution (PAL/SECAM)

24MB 1T-SRAM & 64MB GDDR3 SDRAM

512MB internal #ash memory

–

Dolby Pro Logic II

802.11b/g wi-"

–

36M 71M

"e power of technology

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36M 71M

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Design Driven Development

27

THE BU

SINESS

TECHN

OLO

GY

THE U

SERS

USER EXPERIENCE

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Observe

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90m to 8mDesign unlocks ROI

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"oughtless acts

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Hotline at Adobe

32

BEFORE DDD

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Hotline at Adobe

33

AFTER DDD

15%faster

10%cust. sat.

10>1training.

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How to measure success ?

Looking at the stars ?

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How to measure success ?

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Enterprise applications

36

Real-Time ACCESS to my Enterprise Knowledge

INTERACTION

QUALITY IMPROVEMENT

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Human interactions with the Enterprise knowledge

37

Working with paper•Interact directly on the information•One single plan•Learnt at school•Knowledge not centralized•Expensive

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Collaboration on a wall•Interact directly on the information•One single plan•Learnt at school•Knowledge is lost•One at a time

Human interactions with the Enterprise knowledge

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!e era of PC•Knowledge is centralized•Extended company & Collaboration•Mouse and Keyboard•Learning curve•No mobility at all

Human interactions with the Enterprise knowledge

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What inspired a PC is not inspiring

anymore

Human interactions with the Enterprise knowledge

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Laptops•First a"empt of mobility•Extends the work area (home vs office)•Confort•Network access•Worst interactions ever

Human interactions with the Enterprise knowledge

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Mobility......with some constraints

Human interactions with the Enterprise knowledge

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Smartphones•Total mobility•Confort•Typing experience•Small screen = less information

Human interactions with the Enterprise knowledge

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Tablets•Total mobility•Confort & autonomy•Typing experience•Large screen•Pleasure and work on the same device

Human interactions with the Enterprise knowledge

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A classic IT fail

45

v

Cameras

Video chat Take pictures

Draw on pictures

Microphone

VoIP Voice Recognition

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When the web fails

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"e traditional way for Enterprise apps development

47

v

What do you need ?

Express the needs in a doc

Technical speci!cations

Back-end + UI developments Delivery

LOB IT

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v

What problems are you facing ?

Observe, Observe, Observe

Find solutions designing the UI

Technical solutions to serve

the UIDelivery

D.D.D - Design Driven Development

Whatto build ?

Howto build ?to scale ? Analytics

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Adobe and Enterprise applications

Designers

Developers

Design & Develop

Content managers

Manage the content Measure & Analyze

Businessanalysts

A

B

C

©2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

Michaël Chaize | Developer EvangelistRIAgora.com | @mchaize | [email protected]