Micro-location technology and customer engagement mobile solutions bringing cloud super-power to offline businesses and Track. Analyse. Communicat e
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Micro-location technology and customer engagement mobile solutions
bringing cloud super-power tooffline businesses and services
Track.Analyse.
Communicate
OUR MISSION
Two main advantages: Precision for customer in-location engagement Accurate analytics about your customers’ behaviour
We offer integrated end-to-end solutions that improve commercial results by using micro-location and contextual content delivery through a great mobile experience, using iBeacon technology.
Our Mission
THE OPPORTUNITY
Less than 1 million iBeacons are now produced and installed yearly.
Experts estimate that, by 2019, iBeacon shipments will reach a 60 million unit yearly market.
Be among the firsts to adopt this solution.
The Opportunity
THE OPPORTUNITY
53% of consumers agree to share current location
to receive relevant advertising
57% of consumers prefer to engage
with location-based advertising
63% of consumers feel a coupon
is the most valuable form of mobile marketing
87% of the contemporary
human time is spent INSIDE.
The Opportunity
THE CHARACTERISTICS
TRACK. ANALYSE. COMMUNICATE .
We put together: iBeacon hardware infrastructure Mobile SDK for iOS and Android Web based CMS
Deliver great mobile experiences.
The Characteristics
THE ADVANTAGES
Integrate your offline channel in your online marketing.
The right message will be delivered at the right time at the right place to the right target.
Our CMS is gathering detailed analytics that will allow you to check results, study customers’ behavior and improve future campaigns.
The Advantages
THE BENEFITS
Completely integrated solution.
High-performance equipments
Low maintenance and installation costs
Real-time accurate analytics
PUSH Notifications
Customized features for main clients
The Benefits
HOW IT WORKS
HardwareTwo iBeacon models, with strong technical capabilities and secure configuration against hi-jacking or spoofing.
Mobile middlewareMobile Management Application to administrate iBeacons.Software Developer Kit to integrate in your mobile app.Mobile Sample Application, that can be used as a demo.
Customer Management PlatformAdministrate beacons.Define and roll campaigns. Gather and analyse data.
How it works
HARDWARE: ENTERPRISE BEACON
Enterprise BeaconAvailable: March 2015
4 year battery life span
4 AA batteries
Optional External Power Supply
Waterproof Enclosure
Temperature Sensor
Buzzer
Secure configuration
Fixed with 3M® VHB® tape or screws
FCC, CE, RoHS, REACH certified
HARDWARE: BEACON ONE
1 year battery life span
Coin cell battery
0 to 70 meters range
Texas Instruments Chipset
Secure configuration
heavy duty 3M® VHB® tape attached
FCC, CE, RoHS, REACH certified
Beacon OneAvailable since 2014
Mobile middleware: SOFTWARE DEVELOPMENT KIT
Software Development Kit
Facilitate the communication between beacons, CMS and the mobile applications.
Could be easily integrated as a component on private mobile applications.
Security: OAuth, AES128, MAC Content delivery:
Text, Image, URL Proximity Triggers
Contextual analytics
Mobile middleware: MOBILE MANAGEMENT APPLICATION
Mobile Management Application
Search beacons based on: Proximity Deployment time Location Tags
Change beacon configuration: UUID, Major, Minor, Power,
Frequency
Monitor battery level
Mobile middleware: MOBILE SAMPLE APPLICATION
Mobile Sample Application
Sample application, which acts as: A guide for software developers Technology showcase for the basic
content delivery
Showcases: Contextual content delivery:
Text, Image, URL Social profile integration Other integration points
Customer Management System : CAMPAIGNS
CMS: Campaigns
Define and schedule marketing campaigns
Target users based on interests and proximity
Use proper triggers to obtain best results
Adapt your message to each visitor
Optimize content to improve conversion
Integrate with mobile middleware and other third party web solutions through REST APIs
Customer Management System : ANALYTICS
CMS: Analytics See analytics for traffic behavior and push notification conversion Understand customers’ specific interests and how they spend their time Get insights into traffic behavior: Hourly Interest Distribution, Unique Visitors, New vs.
Returning Visitors, Visit Frequency, Dwell Times, Outside Opportunity
Define map based layouts and control your beacon infrastructure Monitor beacon deployments with real time device information Define, visualize and manage your beacon signal coverage. Integrated with OpenStreet Maps, real world calibration from the planning phase
Customer Management System : ADMINISTRATION
CMS: iBeacons administration
USE CASES
Most common use cases
RETAIL EVENTS
ASSET TRACKING
PUBLIC TRANSPORT
HOSPITALITY
Increase traffic: send welcoming messages or launch offers for customers in range Improve shopper experience: send info about products and motivate aquisition Customer satisfaction: reward loyal shoppers, customize offers Additional revenues: use your iBeacons to advertise for partners Measure, measure, measure: get value from analytics
Use cases: RETAIL
Retail Proximity Marketing
Provide relevant info: adapt messages to each moment and area of the event Guide attendees: direct your guests towards desired locations and programs. Mobile engagement: use gamification, provide entertainment and interaction Make extra money: send commercial content for other exhibitors
Use cases: ASSET TRACKING
Events engagement
Keep track of your assets: identify merchandise in big warehouses or parking lots Optimize item delivery: easily search and find your items and schedule expedition Locate faster: beacons have a range up to 70 meters Control inventory: use map-based visualization to get complete inventory overview
Use cases: EVENTS
Asset tracking
This case is dedicated to visually-impaired people, helping them get on the right bus. Inform users: When a bus approaches the station, a notification is sent to the user. The
beacons buzzers will help users to distinguish the bus of their interest. Customized routes: users define routes and get info when proper bus arrives.
Use cases: PUBLIC TRANSPORT
Smart Public Transport
Restaurants, coffee shops or hotels can improve their relationship with customers. Memorable experiences: simplify check-in, guide your guests, promote services Inform and get profits: send notifications about special offers Needs & opportunities: analyse traffic, see heatmaps, prepare your staff to react Reward and educate loyalty : surprise loyal customers with attractive propositions
Use cases: HOSPITALITY
Hospitality
With each of our clients, we analyze together and establish the most effective and convenient deployment strategy, to ensure rapid and complete success of the project.
Standard deployment steps
Standard deployment steps
Phase 1
PROOF OF CONCEPT
1 to 2 weeks
Phase 2
BETA
TEST
4 to 8 weeks
Phase 3
REAL WORLD
TEST
4 to 8 weeks
Phase 4
FULL PROJECT
START
4 to 8 weeks
Standard deployment steps
Standard deployment stepsPhase 1: PROOF OF CONCEPTIndoor operations, located generally in the customers’ office: deployment of beacons in test environment, campaign definition, beacons’ layout and range refinement, SampleApp installation on test devices, defining scenarios in order to test analytics. After, campaigns iterations, different content deliveries, A-B tests, metrics analysis and KPI definition for the second phase.
Phase 2: BETA TESTBeta test is placed in Real-World conditions, in one of the client’s commercial locations. Beacons deployed using a pre-defined layout. Beta users of the mobile app enrolled, campaigns definition, content delivery. CMS data analysis, content and strategy optimisations, different scenarios, campaign iterations, KPIs improvements.
Standard deployment steps
Standard deployment stepsPhase 3: REAL WORLD TESTMobile application is delivered to real customers, in Real World conditions. In the same first location where the beacons are deployed, the Real-World users will be addressed with all types of campaigns and observed as they interact with the context and the mobile content. After iterations, gathered data and KPI’s will be analyzed and will generate improvements in the content strategy.
Phase 4: FULL DEPLOYMENTThe last step is dedicated to the expansion of the project in all the planned locations, respecting the layout and content strategy resulted after the first three phases. After some iterations, the scalability of the project will be tested and optimized.
We developed long-term partnerships with worldwide main players in telecom and technology industries, retail, hospitality, public services, logistics, marketing and events agencies, and mobile development companies or communities. More than 500 clients and partners in over 60 countries 95% of clients in early stage (development or small deployments)
OUR CLIENTS
Our clients and partners
Onyx Beacon has a team of 17 high-class professionals: Software developers, Hardware technicians, Sales & Customer Service specialists. Design experts, Marketing & Communications officers and Logistics & Administrative responsibles.
Our headquarter is in Cluj Napoca – Romania and we have sales and support offices in United States and Germany.
In April 2015 we celebrated OUR FIRST YEAR OF SUCCESS.
OUR CLIENTS
Our Team
CONTACT
Contact
Our Sales & Customer Service Team will be happy to provide all the support you need.
Web: www.onyxbeacon.comPhone: 0040 364 730 023
Bogdan OROSE-mail: [email protected]
Iulia ILEAE-mail: [email protected]
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