ONTARIO TOURISM MARKETING PARTNERSHIP · PDF fileOntario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario ONTARIO TOURISM MARKETING PARTNERSHIP (OTMPC)

Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

ONTARIO TOURISM

MARKETING PARTNERSHIP CORPORATION

Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

ONTARIO TOURISM MARKETING PARTNERSHIP (OTMPC)

• WHO WE ARE • 2016-2017 STRATEGY • PROMOTE YOUR BUSINESS WITH OTMPC

Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

ONTARIO TOURISM MARKETING PARTNERSHIP (OTMPC)

AN AGENCY OF THE GOVERNMENT OF ONTARIO RESPONSIBLE FOR TOURISM MARKETING • POSITION ONTARIO AS A PREFERRED GLOBAL

DESTINATION WITH A POWERFUL BRAND AND IMPACTFUL MARKETING

• INCREASE TOURISM EXPENDITURE AND VISITATION

• PROVIDE PARTNERSHIP VALUE

Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

LOOKING FORWARD

2016/17

Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

***INSERT CUSTOM IMAGE***

2016/17 MARKETIN

G STATEGY

PHOTO CAPTION Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

INTERNATIONAL ACTIVITIES

Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

MEDIA RELATIONS ACTIVITIES

Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

TRAVEL TRADE RELATIONS ACTIVITIES

Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

ONTARIO SIGNATURE EXPERIENCE

The OSE is a stepping stone for Ontario tourism operators who aspire to be included in Canada’s international marketing and to highlight the diversity of Ontario experiences.

Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

WORKING WITH

OTMPC TO PROMOTE

YOUR BUSINESS

Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

BENEFITS OF WORKING WITH OTMPC • Market your product or service under the Ontario brand • Lever our resources and opportunities • Reach key tourism markets that you might not otherwise

have access to, or that might be too expensive to pursue independently

• Bring "top-of-mind" awareness to your product or service while positioning Ontario as a premier four-season travel destination

• Choose from a wide variety of opportunities, from marketing, advertising, travel trade, media relations and more

Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

LEVERAGE THE BRAND

Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

Multi-media campaign (online advert ising, contesting, social media, print, events and media relations)

1.35 mill ion copies distributed in Ontario and the U.S.; 50,000 French copies distributed in Ontario and Quebec

18 breweries/trails/events highlighted in this issue

Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

ONTARIO FALL WEEKEND ITINERARY IDEAS

Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

ONTARIO FALL WEEKEND ITINERARY IDEAS

Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

ONTARIO FALL WEEKEND ITINERARY IDEAS

Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

ONTARIO FALL WEEKEND ITINERARY IDEAS

Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

LEVERAGE DIGITAL

Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

SAMPLE BUSINESS LISTING

Advertise your business, event and packages for FREE. Includes: images, description, google mapping, social channels and more!

FREE Listing, Packages and Events

ontariotravel.net Mobile app Call Centre

Online Chat

INTEGRATION = VALUE

Trip planner on ontariotravel.net

2.8m visits to the ontariotravel.net website in 2014/15 Call Centre - #calls 2014-2015: 68,286 Live Chat - #chats 2014-2015: 10,382 Otics - #960,000 consumers 2014-2015 through the centres annually

Travel Counsellors OTICs

VALUE FOR PARTNERS

Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

DIGITAL RESULTS 2014/2015

Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

230,000 Current OTMPC

opt-ins/ subscribers

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Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

LEVERAGE SOCIAL MEDIA

Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

SOCIAL MEDIA IMAGE “These days Collingwood is giving visitors one more reason to flock to the area, beyond the crashing shores of Georgian Bay and beautiful views of the escarpment, a cold pint of craft beer is slowly becoming a major draw. This year Collingwood welcomed their newest resident, Side Launch Brewery, and it is no surprise this award- winning brew is set to propel the region into the Craft Beer spotlight.”

Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

CONNECT WITH US…

@Ontario Travel

@Ontario Travel

@Ontario Travel

@Ontario Travel

@TravelOntarioCanada

@OntarioTravel

#DiscoverON

Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

LEVERAGE RESOURCES

Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

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10 WAYS TO WORK WITH OTMPC Register your FREE business, event or package listings

Present to our team

Provide content/story ideas

Media relations/familiarization tours

Social media

Opt-in to receive OTMCP communications

Ontario Travel Information Centres

Collaborate on marketing initiatives

Tourism Industry Partners Program (TIPP) funding for out-of-province campaigns

Advertise in OTMPC programs

Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

REGISTER NOW!

Opt in to receive OTMPC communications

www.tourismpartners.com for partner information

Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

PARTNERSHIP EXAMPLES

WHAT ARE YOU DOING?

Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

Nicole Papineau Partnership Development and Sales Manager 416 212 1886 [email protected]