OnlyHangers.com A Study of Hanger Excellence. The Need for Speed (or Hangers) Customized/personalized hangers. Everyone needs to hang up their clothes.

OnlyHangers.com

A Study of Hanger

Excellence

The Need for Speed (or Hangers)

Customized/personalized hangers.Everyone needs to hang up their clothes.Retail Stores need hangers for the clothes

they sell.Appearance can be crucial!

Formalization Experimentation

Founded by Ron Maier in Miami, FloridaPrivately owned company.Completely Web-Based

What Could they Possibly Sell??

OnlyHangers.com strives to provide high quality hangers to everyday buyers at affordable prices.

What EXACTLY Do They Do?

Provide a wide array of hangersWoodenMetalSatinGlam

Hangers contribute to the image of a retail store.

Commerce Value Chain

AttractFirst Google hit for the search “Hangers”Maier (the founder) publishes many online

articles.Interact

No tax (Outside of Florida)Free shipping for orders over $300Monthly specials!Attractive, user-friendly interface

CVC 2…The Sequel

ActNo tax (Outside of Florida)Free shipping on orders over $300Easy to use shopping cartAccepts all major credit cards24 hour shippingPre-defined quantity sizes helps make shipping

more efficient

CVC 3…How Long Does This Take?

ReactAccepts return within 30 days of purchaseOffer UPS and Fed-Ex tracking for ordersRestocking fee

Mark and Mo…How does it work??

Show us more…more!!

Me Likey…Encore!!

Innovation…Alexander Graham Bell Style

Hanger sale is a niche marketInternet provides a useful medium for

success in such a narrow marketNiche markets must reach a broad

audience to succeed

Who’s Listening??

RetailersEveryday PeopleHanger Enthusiasts?

Here’s Who’s Actually Listening!

More Boring Graphs…YAY!

Even MORE Boring Graphs!!

Marketing Strategies

Strategy based on Market Dominance

Growth Strategy – Intensification

Narrow market reassures buyer of product quality

Internet Strategy

Based around a specific product… Hangers!!

Market to audience that will return often

Channel Master

SUCCESS!!

Privately Owned CompanyVery little public information regarding

stock prices, page hits, publicity etc.Site manages an estimated 5,721 unique

visitors every month

Life or Death Situations

Success will rely on their ability to establish deep relationships with long-term customers.

Customer service is important in this endeavor.

It’s the ONLY Place to Buy Hangers!

What can OnlyHangers do to improve?Need more internet presence...Including

advertising, testimonials, reviews etc.Take a more personal approach to selling

hangers.

Will OnlyHangers.com Pass the Sixth Grade??

This Presentation Has Been Brought to you by…

The Letter M!!

Referenceswww.onlyhangers.com (duh)http://www.quantcast.com/onlyhangers.comhttp://www.worldbusinessbook.org/companydetails.php?

cid=319&sid=558http://articles.getacoder.com/

Choosing_Retail_Clothes_Hangers_458833x1178093693.htm

http://en.wikipedia.org/wiki/Marketing_strategy#Types_of_strategies