FOR INTERNAL REFERENCE ONLY
FOR INTERNAL REFERENCE ONLY
Marketing Support of DIS Strategy
– 2016 launch windows
FOR INTERNAL REFERENCE ONLY
Agenda
• ATLANTIS – Spring launch window – Fall launch window
• SIMPLANT – SIMPLANT Guides – SIMPLANT software options
FOR INTERNAL REFERENCE ONLY
FOR INTERNAL REFERENCE ONLY
Hard and soft products • ATLANTIS Crown, Cut-back • ATLANTIS CustomBase Solution with core file (Limited market release)
Connectivity • Lab-based scanning for ATLANTIS abutments with exocad including
core file
Interfaces • ATLANTIS ISUS interface updates • NobelActive 3.0
Spring 2016 launch window
FOR INTERNAL REFERENCE ONLY
ATLANTIS™ Crown - for cement-retained restorations ATLANTIS Crown ATLANTIS Crown File
ATLANTIS Abutment + Zirconia crown
ATLANTIS Abutment + Crown file
Cut-back crown Full contour crown Cut-back crown file
Full contour crown file
Wax-up /Virtual crown Digital file - outline
Launch Spring 2016
FOR INTERNAL REFERENCE ONLY
ATLANTIS™ Crown, Cut-back - cement retained restoration • A patient-specific crown in 13 shades
with space for porcelain veneering, intended for use with an ATLANTIS Abutment
• Roll out schedule – FDA approval pending ~January 2016 – Launch spring 2016 launch window
Cut-back crown
Final Crown after
porcelain veneering
FOR INTERNAL REFERENCE ONLY
ATLANTIS™ Crown, Full-contour • A patient-specific crown in 13 shades,
intended for use with an ATLANTIS Abutment • Roll out schedule
– Beta test starts Q2 2016 – Launch fall 2016 launch window
Full-contour crown
FOR INTERNAL REFERENCE ONLY
Product description - Material and shades
FOR INTERNAL REFERENCE ONLY
Target groups: small to medium labs
Primary GROW
• outsourcing crown fabrication
• unwilling to invest in expensive milling equipment & software.
Secondary GROW
• That already have invested in milling machines to mill their own in-house crowns
• Opportunity to scale business
Secondary GET
• Small to large sized labs want turn-key solution(abutment and crown from the same provider)
FOR INTERNAL REFERENCE ONLY
Value proposition for Cut-back Crowns Economic • Reduced total turnaround time when receiving the crown and
abutment at the same time (of course depends on TAT time) • No investment in milling machines and software • One stop shop – Abutment, abutment screw, insertion guide
and cut-back crown all delivered in the same box
Ease of use • One stop shop – simplifies internal workflow • 3D Editor - Intuitive software (easy to use) that lets the labs still have
design control • Collaboration with a reliable company that is providing support,
service and co-marketing – over time
FOR INTERNAL REFERENCE ONLY
ATLANTIS™ CustomBase solution - for screw-retained restorations
ATLANTIS CustomBase Solution, ATLANTIS Crown
ATLANTIS CustomBase Solution, ATLANTIS Crown File
ATLANTIS CustomBase Solution, ATLANTIS Core File
ATLANTIS Abutment + Zirconia Crown
(with screw access)
ATLANTIS Abutment + Crown file
(with screw access)
ATLANTIS Abutment + Core File
(with screw access location)
Cut-back crown Full contour crown Cut-back crown file
Full contour crown file
Core file
Wax-up /Virtual crown Digital file - outline
LMR spring 2016
FOR INTERNAL REFERENCE ONLY
Hybrid Abutment Options
3rd party Ti base custom abutments
3rd party Ti base solutions
Stock Ti base solutions
FOR INTERNAL REFERENCE ONLY
• A patient-specific single tooth, screw-retained solution • Abutment in titanium or gold-shaded titanium • ATLANTIS™ CustomBase Solution
– Abutment + Core File
• Roll out schedule – Limited market release March 2016 – Launch fall 2016 launch window
ATLANTIS™ CustomBase Solution
For all major implant systems
Spring 2016 launch window
FOR INTERNAL REFERENCE ONLY
ATLANTIS™ sales flyers
Update Fall 2016
New spring and fall 2016
ATLANTIS™ CustomBase Solution
Front Back New
spring 2016
ATLANTIS™ Crown, Cut-back
Front Back FOR INTERNAL REFERENCE ONLY
Hard and soft products • ATLANTIS CustomBase Solution with 3 options • ATLANTIS Crown, Full-contour • ATLANTIS Crown File • ATLANTIS Insertion Guide for ATLANTIS Conus Abutment, Overdenture
Connectivity • Intraoral scanning - Scan Upload 1.6 • Intraoral scanning for ATLANTIS abutment with new systems • Enable Clinicians to prescribe in ATLANTIS WebOrder • ATLANTIS Viewer APP
Interfaces • Hiossen/ Osstem
Fall 2016 launch window
FOR INTERNAL REFERENCE ONLY
• ATLANTIS™ CustomBase solution – Abutment + Crown (Cut-back or Full-contour)
– Abutment + Crown File (Cut-back or Full-contour)
• Crown in 13 shades of zirconia • Roll out schedule
– Launch fall 2016 launch window
ATLANTIS™ CustomBase Solution
For all major implant systems
Fall 2016 launch window
FOR INTERNAL REFERENCE ONLY
ATLANTIS™ Insertion Guide
• ATLANTIS Insertion Guide updated with branding (Q4 2016) • Mandatory guides for zirconia (January 15, 2016) • During 2016 available for ATLANTIS Conus Abutment • Name change – January 15, 2016
– New name ATLANTIS™ Insertion Guide
• New packaging FOR INTERNAL REFERENCE ONLY
Intraoral scanning – For ATLANTIS™ abutments with TRIOS®
• Global release – November 2015
• NA Launch – AO February 2016
FOR INTERNAL REFERENCE ONLY
Intraoral scanning – For ATLANTIS™ abutments with 3Shape TRIOS®
• Press release in collaboration with 3Shape planned for January 2016
• Web and social media – Social media – Google AdWords – Post on existing website
FOR INTERNAL REFERENCE ONLY
Intraoral scanning for ATLANTIS™ abutments - utilizing ATLANTIS™ Scan Upload 1.6
ATLANTIS Scan Upload 1.6 will support scan files made from traditional impressions and intraoral scanning.
- Launch fall, 2016
FOR INTERNAL REFERENCE ONLY
ATLANTIS™ abutments – New interfaces
• NobelActive 3.0 in titanium – Launch
• Q1 2016 in North America
• Camlog Conelog • Q2 2016 in North America
• Hiossen ET/Osstem TS – Launch Q4
North America
Rest of the world
HIOSSEN ET Mini
OSSTEM TS Mini
HIOSSEN ET Regular
OSSTEM TS Regular
FOR INTERNAL REFERENCE ONLY
Tools and digital marketing Improving Social Media presence
ATLANTIS™ campaign site
ATLANTIS™ Viewer APP
Prescription tools
Customer survey tool
Movies
• Support sales activities with sales tools and digital media
Responsive design
FOR INTERNAL REFERENCE ONLY
Digital solutions eCommerce platform
• Easy order access to all digital solutions – ATLANTIS – SIMPLANT
• Single sign-on • Beta test TBA
FOR INTERNAL REFERENCE ONLY
Solutions for fully edentulous patients
• ATLANTIS™ Conus Abutments and ATLANTIS ISUS will be part of a edentulous campaign – Limited market roll out in some markets – Global launch fall 2016
New materials in ATLANTIS overview
Launch/ Roll out
Fall 2016
FOR INTERNAL REFERENCE ONLY
ATLANTIS™ name changes
• Name changes effective January 15, 2016 – ATLANTIS™ Insertion Guide – ATLANTIS™ Core File – ATLANTIS™ Editor
Update Fall 2016
FOR INTERNAL REFERENCE ONLY
SIMPLANT clinical focus
• Streamlined Guide pricing • SIMPLANT software options • SIMPLANT Specialist
FOR INTERNAL REFERENCE ONLY
New Streamlined Guide prices
• One price list for all North America
• Simplified 3-tiered structure
• Reduced single unit price ‒ As much as 30%
• Simplified voucher package options
SIMPLANT vs. the
Competition
FOR INTERNAL REFERENCE ONLY
SIMPLANT vs. the Competition SIMPLANT vs. the
Competition
Company Average Price
Market share
Nobel Clinician $ 450.00 10%3DDX, 360 Imaging, 3DDX, Dental Labs, Implant Concierge
$ 350.00 5%
SIMPLANT $ 345.00 37%Anatomage $ 285.00 26%Co-Diagnostix $ 275.00 5%SICAT $ 275.00 8%360DPS $ 225.00 9%
Superior in the consistency of quality and competitive in price!
FOR INTERNAL REFERENCE ONLY
SIMPLANT Software Options
• SIMPLANT Limited Licenses (2-4 week trial) • Single case access for $150 • Access via DentalPlanit.com
‒ Includes conversion, model registration or dual scan registration.
Low cost software options
DentalPlanit.com SIMPLANT Planning SIMPLANT Guide
FOR INTERNAL REFERENCE ONLY
‘’Thank you’’
FOR INTERNAL REFERENCE ONLY
FOR INTERNAL REFERENCE ONLY