onlinebusiness-110619043812-phpapp02

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Offline Open Consultant

June 2011: Online Business (Notes

taking)

This note is not officially from Open Consultantor any Organization and only for sharing

purpose.Recommended books are from speaker and me



OPEN CONSULTANT

Online Business

Model - Speaker:

Nguyễn Thanh Long

– Marketing Directorof www.baomoi.com

Niche Market- Small

is beautiful -

Speaker: Nguyễn

Ngọc Hiếu - DigitalMedia Director of

Ringier Vietnam –

www.marry.vn

project

Online Retail

Business Model

– Speaker: Trần

Ngọc Thái Sơn – CEO and

Founder of

www.tiki.vn

Success and failure

experience –

Speaker: Nhan Thế

Luân – CEO andFounder of

www.nhaccuatui.co

m

Details

http://www.baomoi.com/

http://www.marry.vn/

http://www.tiki.vn/

http://www.nhaccuatui.com/




http://www.tiki.vn/

http://www.marry.vn/

http://www.baomoi.com/



Content

• Baomoi.com - Online Business Model

• Marry.vn – Niche strategy – Small is beautiful

•

Tiki.vn – Online retail business model • Nhaccuatui.com – Success and Failure

experience

•

Q&A



BAOMOI.COM - ONLINE BUSINESSMODEL



Baomoi.com - Online Business Model

• Money vs Value: Is your business about

money or creating value for your customer?

• Freemium model: it’s important to convinceusers to pay for your product

• Online vs Offline: differentation



Recommended books

1. Freemium Model

http://tiki.vn/free-the-future-of-a-radical-price.html

2. Selling “more” with “less”

http://tiki.vn/long-tail-the-revised-and-updated-edition-why-the-future-of-business-is-selling-less-of-more.html

3. Business Model Generation (from speaker)

http://tiki.vn/business-model-generation-a-handbook-for-visionaries-game-changers-and-challengers.html















































































MARRY.VN –

NICHE STRATEGY –

SMALLIS BEAUTIFUL

Full slide from Mr. Hieu: http://blog.ngochieu.com/chia-se/niche-market-

small-is-beautiful/



Figures and Analysis

• Success: #1 wedding website in Vietnam with11k users, 1.162 vendors

• Target users: woman - age 25 to 35 – ABC

Class• Analyse before and after married: Big changes

Before married most interested activities:

wedding plan, beauty, cooking, homeAfter married most interested activites: home,cooking, childcare



Marry.vn Model – Connecting Vendors

to users

Hotel/ResortRestaurant

Photo studio

Wedding invitation

…

Couples wantto get married



Advantages

• Low cost per potential client (every registed

users are planning for wedding)

• Not much competitors

• Easy to sell and recruit users

• Biggest wedding community

>>> Publish Wedding Magazine in April 2011



New products

• Marry home (after getting married)

http://home.marry.vn

•

Marry baby (after having a baby)http://baby.marry.vn

• Sharing cooking recipes

http://www.bepgiadinh.com



Start-up TIPS

• “Are you crazy?” ideas

• Survey! Do survey to make sure about your

market is potential

• Define your USPs (Unique Selling Proposition)

:

• Niche! = small market

• Do not go mass with the same brand

• Recruit the right people to share the same

passion



Recommended book

Helpful analysis and insights for who wants to

do online marketing campaign and build a

successful online product

http://tiki.vn/groundswell-winning-in-a-world-

transformed-by-social-technologies.html

http://tiki.vn/groundswell-winning-in-a-world-transformed-by-social-technologies.html























TIKI.VN –

ONLINE RETAIL BUSINESSMODEL



Start-up

PASSION EXPERIENCE

MARKET



Business Model

Key Partners

SuppliersLogistic Partner

Cost structure

HR – Admin | Marketing | Logistics

& Invetory | Platform Dev |

Customer care

Key Activities

Customer care

Marketing

Logistic &

InventoryPlatform Deve

Key resources

Value

Propositions

UX (User

experience?)

Gift

Customer

relationship

Personalized

automated

Channels

Tiki.vn

WOF

E-Marketing

Customer

Segments

Revenue Stream



Customer care

• Approx 1% operating budget

• Customers can return books if they’re notsastisfied with money back

• Advocate people to comment: use Tiki Xu (Tiki

coin) >>> works effective

• Offer book cover service, fast delivering, etc



NHACCUATUI.COM –

SUCCESS ANDFAILURE EXPERIENCE

Nh t i S d F il



Nhaccuatui.com – Success and Failure

experience

• Design: Do easy things first and later difficult ones, tobe simple and no instruction needed

• Debut time: Choose the right time to run your website,get many users as possible

• Bad comments, it’s still…ok cuz it helps you know whoand where you are

• Understand every details of your product

Report: figures help you understand abt your website• People is the key of success: hire the best people to

work for you



Recommended book

• Future of Management (Gary Hamel) (IBM,

Google…business model) which you can orderat tiki.vn



Q&A



Q&A

1. Q: Start-up most difficulty?

A: (Mr. Hieu) Get the right people to work for you

2. Q: Online payment

A: (Mr. Son) currently popular in Vietnam: COD

3. Q:Without loyalty how can the marry.vn became successful?

A: (Mr. Hieu) aim at right target: business class. Doing appropriatemarketing: sponsor, give free services from vendors to office building

4. Q:Priority in start-up: traffic, profit or value to customers?

A: (Mr. Luan) depends on personal objectives. It could be sales target,or traffic or profit.

(Mr. Son) If you don’t have much money or any investor to coveroperating budget you need cash flow to sustain it.



Q&A

5. Q: Talk about your zero marketing?

A: (Mr. Luan) the time when Yahoo 360 Blog is popular we developed a tool for usersto add music stream into blog (from writer: free tools for user to widespread yourproducts). SEO and Email Marketing are important too.

6. Q: What’s the difficulty of freemium model in Vietnam and how to do it in Vietnam?

A: (Mr. Long) From my personal experience you should convince users to pay from the

beginning of your product, not waiting until it’s been using a long time and start askingusers to pay.

7. Q: Email marketing: quality and how to develop the list?

A: (Mr. Son)

- First: send to loyal customers

- Co-promotion, make clear benefit and objectives with your partners

- Click thru rate in email marketing: 10-15%. Conversion: 2-3%8. Q: what’s your company main profit?

A: (Mr. Luan) Display ads, Bold users (VIP accounts), Marketing Campaign with brands

(Mr. Long) you must think out of the box, now new devices like smart phones canchange the way of getting money from customers.



About me

Phan Lê Anh Minh (Minh Phan)

Business fields: Apparel. Fashion Design. Online Business.

Experience:

• 2 years Product Designer for www.i-pop.net

• 6 months sales manager for www.ancienthue.com.vn

(restaurant)Currently:

• Doing start-up at www.classyv.com (fashion and event planning)

I’m really happy to be your friend. Please add me on:

http://www.facebook.com/minhphan http://www.twitter.com/minhphan

http://www.linkedin.com/in/minhphan07

Skype: minhphan07

http://www.i-pop.net/

http://www.ancienthue.com.vn/

http://www.classyv.com/

http://www.facebook.com/minhphan


http://www.twitter.com/minhphan



http://www.twitter.com/minhphan



http://www.classyv.com/

http://www.ancienthue.com.vn/




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