Antoine Lhosmot Amsterdan, Friday 21 June 2013 Online Talent Communication 2013 Match the candidates if you can!
May 17, 2015
Antoine LhosmotAmsterdan, Friday 21 June 2013
Online Talent Communication 2013Match the candidates if you can!
Online Talent Communication 2013
iRecruit Expo| Amsterdam 21st June 2013 | © Potentialpark 2013. Proprietary and Confidential | 2
Our research field periods
2,527 Online career presences globally
694 Career Websites
421 Presences on Social Media
121 Mobile Career Websites and Apps
Online Talent Communication 2013
iRecruit Expo| Amsterdam 21st June 2013 | © Potentialpark 2013. Proprietary and Confidential | 3
Our research field periods
242 Features
26,874 Respondents
Audits in the fall – Panels in the spring
Online Talent Communication 2013
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OTaC – Online Talent Communication
Career
WebsitesSocial Media
Online
Applications
OTaCOnline Talent
Communication
Mobile
Communication
Channels
Solutions
TEWeBTop Employer Web
Benchmark
S-ComSocial Media
Communication
APOLLOApplying Online and
Loving It
M-ComMobile
Communication
Editions
USA, Europe, Asia, UK, France, Germany, Poland
Online Talent Communication 2013
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Agenda
1 New multichannel rules of the game
2 Applying Online and Loving It
3 How to win Mobile & Social
New rules of the game
OTaC Trends 2013
Online Talent Communication 2013
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1
Match me!
Give personalized guidance
Online Talent Communication 2013
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2
No queues!
The Glue For A Great
Candidate Experience
Online Talent Communication 2013
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3
Cross-Platform!
Not Just “Many Platforms”
Online Talent Communication 2013
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OTaC Winner Europe 2013
Online Talent Communication 2013
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OTaC European Top 10
Rank Company Score Diff.
1 Allianz 67.3 2
2 Accenture 66.2 0
3 Roche 64.3 -2
4 Accor 61.6 34
5 Daimler 60.7 37
6 BASF 60.3 -1
7 Intel 60.0 -1
8 Bertelsmann 59.8 23
9 Ernst & Young 59.7 -1
10 Microsoft 58.2 17
Online Talent Communication 2013
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98%use internet to look for careers
Online Talent Communication 2013
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79%actively go to career websites
Social Networks 25% Professional Networks: 40%
Online Talent Communication 2013
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94%expect you on at least onesocial / professional network
Online Talent Communication 2013
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Career Websitevs.
Facebookvs.
Online Talent Communication 2013
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Better do one thing right
than
everything poorly?
Online Talent Communication 2013
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Multi-device paths
Online Talent Communication 2013
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Hurrah!Responsive Web Design
Text Text
Text Text
Text Text
Text
Text
Text
Text
Online Talent Communication 2013
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Desktop Computer Mobile
Online Talent Communication 2013
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“BlackBerry Thumb”
Online Talent Communication 2013
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1. Be specific, offer personal guidance
2. Synchronize online and offline
3. Understand each channel
4. Be a spearhead in your organization
5. Dare to do trial, error and improvement
Applying Online & Loving It
Trends 2013
Online Talent Communication 2013
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What does not kill you
makes you stronger!
The Career Website
Online Talent Communication 2013
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Credibility
&
Coaching role
Online Talent Communication 2013
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The Career Website - Match me if you can!
Source: Nederlandse Tuinbouw http://nederlandse.tuinbouw.nl/#/BeroepenTest
Online Talent Communication 2013
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Source: Deloitte France http://www.deloitterecrute.fr/dmatcher
The Career Website - Match me if you can!
Online Talent Communication 2013
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Source: RBS Group https://www.rbsbankyoubuild.com/uk-home
The Career Website - Match me if you can!
Online Talent Communication 2013
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Source: Wells Fargo ://www.wellsfargo.com/careers/fit/findyourcareer/index
The Career Website - Match me if you can!
Online Talent Communication 2013
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Accenture : European Best Career Websites (TEWeB)
Online Talent Communication 2013
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Accenture : European Best Career Websites (TEWeB)
Online Talent Communication 2013
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Best Career Websites – European Top 10 (TEWeB)
Rank Company Score Diff.
1 Accenture 1111 0
2 Ernst & Young 1058 8
3 Allianz 1033 -1
4 Shell 1024 3
5 Accor 1021 8
6 Bertelsmann 1013 -3
7 Daimler 1000 37
8 Intel 983 11
9 DHL 969 77
10 BASF 966 -6
Online Talent Communication 2013
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61%Like applying online (ATS)
Online Talent Communication 2013
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81%Like applying by email
Online Talent Communication 2013
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Pain
Points
Online Talent Communication 2013
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• Don’t know how long 42%
• You cannot save 45%
• Black box effect 56%
• Takes too long 37%
Online Talent Communication 2013
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68%Frustrated by late response
75%Frustrated by no response
Online Talent Communication 2013
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It’s not about
less stepsbut less stress
Online Talent Communication 2013
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Job Map
Online Talent Communication 2013
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Dynamic Search
Online Talent Communication 2013
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Branded Job Ad
Online Talent Communication 2013
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Build
Bridge Of Trust
Online Talent Communication 2013
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Roche : European Best Candidate Experience (APOLLO)
Online Talent Communication 2013
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Roche : European Best Candidate Experience (APOLLO)
Online Talent Communication 2013
iRecruit Expo| Amsterdam 21st June 2013 | © Potentialpark 2013. Proprietary and Confidential | 44
Best Online Candidate Experience – European Top 10 (APOLLO)
Rank Company ATS Provider Score Diff.
1 Roche Oracle - Taleo 1153 2
2 DHL Oracle - Jobpartners 1126 25
3 Allianz SAP 1118 -1
4 Ernst & Young Oracle - Taleo 1099 6
5 Bertelsmann Embrace 1095 2
6 Mars Oracle - Taleo 1088 3
7 Intel Oracle - Taleo 1075 19
8 Bombardier Oracle - Taleo 1071 58
9 Accor Homegrown / Other 1065 8
10 Thales Oracle - Taleo 1064 55
How to Win Mobile & Social
Online Talent Communication 2013
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Facebook 66%
LinkedIn 50%
Twitter 34%
Job seekers expect you on:
Online Talent Communication 2013
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What would job seekers like to do?
83% Look for companies
83% Look for open jobs
81% Apply for jobs
Online Talent Communication 2013
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What would job seekers like to do?
57% Keep up-to-date
57% Participate in discussions
54% Gain insights about the company
Online Talent Communication 2013
iRecruit Expo| Amsterdam 21st June 2013 | © Potentialpark 2013. Proprietary and Confidential | 49
I applied for a job
14%
11%
6%
43%
23%
24%
I found a job offer on an employer’s profile
I searched for jobs
35% 18%My friend posted/shared an interesting job offer he/she found
Jobs, in reality…
Online Talent Communication 2013
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53%of employers are on Facebook
Online Talent Communication 2013
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50% (�8%) Fear of being rejected for wrong reasons
46% (�3%) Uncomfortable sharing private information
43% (�7%) Think companies do it only for PR
Job seekers’ main concerns:
Online Talent Communication 2013
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85%“Honesty is essential when a company interacts with job seekers on the Facebook career page”
Online Talent Communication 2013
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Who in this room will be mobile enabled at the end of the year?
Online Talent Communication 2013
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20% (�3%) do so already
62% can imagine doing so
Use smartphone for career purposes:
Online Talent Communication 2013
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Mobile is imminentKey question: how?
Online Talent Communication 2013
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App or mobile career website?
App: 57%
Mobile career website: 46%
If you would use your smartphone today…
Online Talent Communication 2013
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Responsive Web Design or…?
“Do include only the relevant
information: open job offers,
requirements, deadlines and a few tips
and hints.”
Online Talent Communication 2013
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72%
Look for open jobs:
Mobile career websites having it: 71%
Career apps having it: 81%
Online Talent Communication 2013
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61%Track application status:
Mobile career websites having it: 4%
Career apps having it: 4%
Online Talent Communication 2013
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45%Apply for a job:
Employers offering it: 11%
Online Talent Communication 2013
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1. The candidate experience has become
MULTICHANNEL
2. Employers have a new role to play
MATCHING
3. The career website is strong based on its
TRUST
4. The mobile suffice the bridge
ONLINE OFFLINE
5. Social media; Apps; create, or join the
COMMUNITY
In Summary
Online Talent Communication 2013
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6. The application is worth my time, it gives
ADDED VALUE
7. Mobile expectations not set yet
TIME FOR PIONEERS
8. The basics; Offers and alerts
STRENGTHS IN THE WAR FOR TALENT
9. We all learn and achieves
TRIAL & ERROR
In Summary
AmsterdamThursday 20 June 2013
Thank youDo you look for Talent, or does Talent look for you?
@antoinelhosmot@PotentialparkAB