ShopFickr.com Online Shopping Store
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
ShopFickr.comOnline Shopping Store
The Internet and SellingHow has the internet changed the way
that items are bought and sold?
How can farm business owners take advantage of the internet for buying or selling?
ShopFickr.com
What We’ll CoverSelling on the Internet
Buying on the Internet
ShopFickr.com
Selling on the InternetUnless they have done it before, few
know how to use the internet as a sales tool.
There are different ways to use your website for sales.
You may also use a third-party site to make salesShopFickr.com
Question…
What steps are necessary to make a sale in any format?
ShopFickr.com
Selling on Your WebsiteConceptually no different from any
other sales outlet– Display products– Answer questions– Provide price information– Allow customer to make the purchase– Accept payment– Provide product & receipt
ShopFickr.com
Selling on Your WebsiteTo display your products, you should
have a “catalog” that provides photo & written description with price
Thumbnail photos (Database or static interface)
Electronic Publication (Can print & view offline)
ShopFickr.com
Selling on Your WebsiteFacilitating the Transaction
Two basic options• Traditional sales options (phone, fax,
email…)
• Online “shopping carts”
ShopFickr.com
Selling on Your WebsiteTraditional Sales Options
PhoneFaxEmail“Snail Mail”
ShopFickr.com
Selling on Your WebsiteOnline Shopping Carts
• View order details
• Change order
• Provide running total
• Process sales tax if applicableShopFickr.com
An Example Shopping Cart from Amazon.com
ShopFickr.com
Selling on Your WebsiteOnline Shopping Carts
• You could buy or develop your own shopping cart technology
• Most use a third party’s services
• See “A Primer on Shopping Cart Technology” in text.
ShopFickr.com
Selling on Your WebsiteConsiderations for Making the Sale
1. Don’t ask the buyer to do too much!
2. Security is vital!
3. Shopping cart technology also facilitates order processing
ShopFickr.com
Selling on Other WebsitesOn-line malls – similar to consignment
shops, most provide
– Tools to build & maintain your shop– Credit card processing (with security)– Advertising for the mall– The ability to easily interface with on-line
auction services– Flexible fee structure, depending upon
your needsShopFickr.com
Buying on The Internet• Perform research before determining
which products are right for you
• Be sure that the purchase is secure!
• You may be able to track your order
• You should receive an electronic receipt
• As you make purchases, note what you like and what you don’t like.
ShopFickr.com
Section Wrap-Up• Selling on the internet can be
beneficial
• There are several different ways to make sales on the internet
• When buying, make note of good and bad items. Incorporate the good into your own selling interface.
ShopFickr.com
Related Documents
