Online Shopping – Behind the Scenes A closer look into the Analytics behind the Personalized Experience
Jul 12, 2015
Online Shopping – Behind the Scenes A closer look into the Analytics behind the Personalized Experience
Meet Alex…
Graphic
Designer
Proud Dad of
One
Social Media
Savvy Budget
Conscious
New York
City
Need
…Requires a High Tech Laptop
SEARCH
RESEARCH
Searches the Web for
latest laptops,
Downloads apps on
mobile which compares
various brands on
different parameters
…And the Search Begins
Calls customer support
centres to get further details
and compare further
Uses social media
channels to ask some
questions to friends
which will help him
make a decision
COMPARE
PERSONALIZE
PURCHASE
Zeroes onto his final
product and visits the
website to make a
Purchase
…Choice has been made
Purchase the product which
meets his demands
Fills a survey and write
testimonials on review
sites
FEEDBACK
“There is a lot
of Analytics
behind Alex’s
purchase”
“To win the crowd, you
have to be the crowd “ - Philip Kotler
Multiple Personalized Opportunities
Classify and
Segment Micro-segmentation of
ecommerce customer
base
Identify
drivers Identify drivers and
purchase triggers
Personalized
Recommendations Product recommendation
algorithm based on product
association, sequence of purchase
and life stage
generating targeted offers
Track and
Feedback Track customer
experience surveys and
reviews and feed it
back in the
recommendation
algorithm
360° CUSTOMER
experiences influence
results attitudes drive behaviors deliver
“You can do it. We can help“
BRIDGEi2i: Personalization work at a Glance
Developed a cross sell framework for a
Technology major helping them being
more predictive and optimized in
installed base targeting campaigns
Built a Customer Lifetime Revenue
Model for a Technology giant to
optimize the marketing spend for their
B2C channel
Unsupervised segmentation engine for
an online campaign management
company helping them in targeted
online promotions
Delivered a pervasive user experience
analysis with insights into the most
critical issues for a Technology major
BRIDGEi2i is an Analytics Solutions
company focused at helping you
BRIDGE
www.bridgei2i.com
@BRIDGEi2i
facebook.com/BRIDGEi2i
linkedin.com/company/bridgei2i-analytics-solutions
Transform and visualize big data into
meaningful business metrics
INFORMATION
Identify underlying patterns,
understand behavior and predict
outcome
INSIGHT
Operationalize data driven decisions
to realize sustainable business value
IMPACT