Online retail in India

Retail In India

Retail in India

• US$ 500 billion market

• Expected 7% growth, reaching a size of US$ 850 billion by 2020

• 95% of the market consists of traditional retail and 5% organized retail

• Organized retail is expected to grow at 25%

Indian retail today

is at th

e cusp of a

new dawn..

Indian retail by 2020

Market Size 2012

Traddi-tional Re-tailOrganized Retail

Market size by 2020

Traditional Re-tailOrganized Re-tail

Share of Different Retail Verticals (Modern Retail)

2%11% 8%

3%2%

7%

5%11%33%

3%

1%

6%

1%

4% 1% 2%

Pharmacy

Mobile & Telecom

Consumer Electronics

Entertainment & Games

Leisure

Food Services

Home Interiors

Food & Grocery

Clothing

Beauty & Personal Care

Fitness

Jewelery

Fashion Accessories

Footwear

Eyewear

Timewear

Leading categories in the Industry

Food And Grocery

Apparels

Mobiles

Online Retail in India

E-tailing in India

• India's e-commerce market was worth $14 billion in 2012

• Retail holds 6% share of the total E-commerce in India

• Estimated to be around $0.6 billion in 2012

• In India’s retail market, e-tailing‘s share is 0.1% of the total market

• India has close to 10 million online shoppers

Unlocking the Potential

• E-tailing has the potential to grow more than hundred-fold in the next nine years

• Estimated to reach a value of $76 billion by 2021

• E-tailing share in organised retail pie to grow from 0.1% at present to 5.3% by 2021

• E-commerce market in India is set to grow the fastest within the Asia-Pacific Region at a CAGR of over 57% between 2012–16

Key growth drivers

Growing internet-consumer base,

expected to be 180 million broadband

users by 2020

Busy Lifestyle

Wider product range, an offline store can carry only 20 per cent of a given range

Market Leaders

• Horizontal Retail • Lifestyle Retail

Current & Emerging Trends

What’s on Google ?

Online shopping trend on Google grew by 128%

E-commerce to E-tailing

Nine out of Ten E-commerce consumers expected to shop online in 2013

Online retail visitors

Three in Five Internet Users visit retail sites

Most purchased Categories

Apparels & Accessories Electronics

Apparels being the fastest growing sub-category at 362% year on year growth

Two out of every five online shopper have purchased these categories

New Emerging Categories

Home Decor

Health & Wellness

Baby Care

Motivators for online shopping

Faster Delivery Cash-on-Delivery/ Try &

Purchase

Deals & Discounts

Access to branded products

Return back policy

Barriers for online shopping

Inability to touch and try Card Details

Return of faulty goods

No Bargains

Disruptive Ideas

Try & Purchase Cash-on-Delivery

Return back policy EMI Offers

Differentiator

“Gaining Consumer Trust & Confidence”