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ORM Olery vs. Revinate Why is it important for hotels to focus on their online reputation ?
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Page 1: Online Reputation Management

ORM Olery vs. Revinate

Why is it important for hotels to focus on their online reputation ?

Page 2: Online Reputation Management

All reviews on the same place = a better overview of what is said about you having a better reputation management

Comparison with competitors = improve yourself in the service competitors are doing better & enhance products & services quality, target people in terms of services you want to differentiate yourself in.

Having different reports in terms of key metrics fix objectives, a better comparison, relate ORM to sales changes

Page 3: Online Reputation Management

Guest profiles huge database that hotel can manage, it is easier to engage guests before, during and after their stay as the hotel know their interests and what they like

Increasing loyalty by engaging customers

Webinars increase hotel managers’ capabilities to better understand why they should boost their ORM. Customers are no longer engaged on review website but directly on all social media better proximity

Page 4: Online Reputation Management

Service that is always available for their hotel managers:

“I have so many contacts at Revinate now and it is great to know that I can just pick up the phone to ask a question or have a response to an email in minutes.” – Emily Johnson, Manager of eCommerce & Marketing – Greystone Hotels

Having success stories to know how useful is Revinate to their business

Page 5: Online Reputation Management

It is important to ROI because…

With Olery the hotel know how much they invest and it is then easier to evaluate the ROI

We are living in a world where people are looking for experience and memories. But more than anything, they seek for what others have to share. Investing in ORM is primordial for any business now because it is one of the best ways to have a better reputation.

Page 6: Online Reputation Management

Award goes to …

… Olery !

Page 7: Online Reputation Management
Page 8: Online Reputation Management

“Turn guest into ambassadors”

Engage your customers … they will advocate you !

Free marketingNew customers

You will be recommended better reputation more customers attracted

Page 9: Online Reputation Management

Annual reports allow hotels to evaluate the results from a year to another but also in relation to their competitors

Page 10: Online Reputation Management

Hotels get some help and guidance from how to better use Social media to how to improve their online reputation

Tips are provided to improve the online reputation management

Page 11: Online Reputation Management

Social Media related to ORM

Social media is where people express themselves

ORM enables hotels to see what is said, respond to these posts

ORM & social media are related in the way that social media represent user generate contents, ORM allows company to access the UGC have a connexion with users, interact, enhance their image and reputation & finally increase loyalty

Page 12: Online Reputation Management

Use of ORM in the Hotel website & social publishing

It is important to stream relevant generated content to the website everybody that will visit the website will be able to see what is said about you on the Internet & realize how much you are recommended

Maximizing UGC? Incentive & games people love rewards

and competition. The more they feel involve, the more they will get committed