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Online Recall and How it Affects You 1512 Vermont Houston, TX 77019 713.303.5010 23705 IH-10 West Suite 209 San Antonio, TX 78257 210.857.4950 YOU live by #YOLO the #INTERNET DOESN’T but
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Page 1: Online Reputation in Brief

Online Recall andHow it Affects You

1512 VermontHouston, TX 77019

713.303.5010

23705 IH-10 WestSuite 209

San Antonio, TX 78257 210.857.4950

YOU live by #YOLO

the #INTERNETDOESN’T

but

Page 2: Online Reputation in Brief

a brief history

A Brief History | of social media

gilbertovelasquez.com

August 6, 1991, the first website

launches to no fanfare at all

Mid-1996, GeoCities

launches first “perpetual EULA”

2001: Blogger begins

retaining all data in

perpetuity

Sep. 7, 1998 – Google.com

officially launches

Page 3: Online Reputation in Brief

a brief history

A Brief History | of social media

gilbertovelasquez.com

April 4, 2010Library of Congress begins catalogue of all Tweets in history

Page 4: Online Reputation in Brief

the times they change

So it began | then it changed

IN THE BEGINNING | the web forgot

Prior to Yahoo! Groups or MySpace or Facebook, there was GeoCitiesIn those early days, the web forgot easily after a certain amount of

time – it was cost prohibitiveSixDegrees.com changed the notion of how “social” things wereThe timeline of content recall was short, but gradually it got longerBy the end of 2001, disk space costs had dropped to a point where

economies of scale dictated that we could retain more at near zero cost

gilbertovelasquez.com

Page 5: Online Reputation in Brief

So it began | then it changed

THE DAMN THING REMEMBERS | don’t post from #Vegas

gilbertovelasquez.com

Those parties in college?That FourSquare check-in?That InstaGram pic from that night (you know, THAT night)?

the times they change

Page 6: Online Reputation in Brief

wheel of viral influence

Wheel of Viral Influence

InstaGram

LinkedIn

Tumblr

TwitterFacebook

Pinterest

AOL/Y!/Live

Leverage the Wheel

Each piece can affect the other

You control the messageYou can steer the shipTell your story before

someone else doesYou can have fun, just not

need to publicize every bit of fun

gilbertovelasquez.com

Page 7: Online Reputation in Brief

retention and vigilance

Greater Retention | be vigilant

Delete what you can, where you can, how you can

Social Media

Remove accounts when it is time to

move on

If unable to remove the entire account, delete posts one by

one

Invest the time for yourself and the

future

WebNever hurts to

Google and Bing yourself from time

to time

Use SEO in your favour as often as

possible

The more positive material you put

out, the more you own the front page

gilbertovelasquez.com