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Slide 1
Slide 2
Online Radio What is Online Radio? Using an example. Welcome to
the digital shift
Slide 3
The Digital Shift GGGG r a d u a l l y i t s e e m s, t r y a s
o n e m i g h t t h e r e i s n o r u n n i n g a w a y f r o m t h
e o n l i n e w o r l d. WWWW e a r e a b l e t o d o a l m o s t a
n y t h i n g o n l i n e. LLLL i s t e n i n g t o r a d i o i s n
o d i f f e r e n t.
Slide 4
The History of online Radio 1993 US radio station WXYC became
the first to streaming the station In 1996, Edward Lyman created
Sonicwave.com, the first licensed live, 24 hours Station 1996,
Virgin Radio first European radio station to broadcast its full
program live on the internet In 1993 Carl Malmud Founder of
Internet Multicasting first internet radio station Internet Talk
Radio. Each week the show interviewed a new computer expert.
Slide 5
The Royalties War. October 1998 the US passed the Digital
Millennium Copyright Act, Performance royalties had to be paid for
satellite radio and internet radio, in addition to publishing
royalties. In 2009 the US Congress, passed a bill that stated
royalties will be charged to streaming net services based on
revenue.
Slide 6
Internet radio is: 1. Pre-recorded MP3 files 2. Live live,
via-a-microphone broadcasts that are 3. Archive site 4. Music Store
Streamed over the Internet. Broadcasting on the Internet =
Webcasting What Is Online Radio
Slide 7
Online Radio Popularity Can we compare the US stats to those of
South Africa? By 2006, the revenue from online streaming music
radio was US$500 million. In 2012 Internet-radio listening rose
among the 13-to-35 age group, AM/FM radio, = 24 percent of
music-listening declined 2 percentage points. In the 36-and-older
age group, Internet radio = 13 percent listening, AM/FM radio
dominated listening with 41 percent share.
Slide 8
How it Works The server. Mixes audio, put it into astreamable
format and sends it out, through the Internet sound waves Through
an embedded player program located on the respective station's
website. Audio data is continuously sent out. It is then
reassembled at the receiver or the listners devce. Two options: 1)
Softwere. 1) Softwere. 2) Radio Hosting Company. 2) Radio Hosting
Company.
Slide 9
Sound Clip With Erin Mac Luckie Founder of Luckie Entertainment
South African Online Radio Station
Slide 10
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Slide 12
Online radio in SA Most online stations that are popular in SA
are terestrial stations broadaning into the online world. There but
still growing. The growth of online will rely on data cots. Time
will tell if South Africa will warm up to this change. Intro to
Digital media soon to hit SA.