Volume 1 • ©2012 Sound Concepts Discover the Home-Based Business Advantage “I am confident [network marketing] is a legitimate and sound business model. ” » P3 The Business of the 21st Century “Network marketing is a strikingly fair, democratic, socially responsible system of generating wealth.” » P2 Top 12 Reasons to Try a Direct-Selling Home Business Discover why a direct sales home business make sense for people just like you. » P4 Interest Earning vs. Residual Earning Women Want More with Direct Selling Economic turmoil points to residual income as solution to financial stability A home-based business allows women the best of all worlds *GB130* GB130 Prosperity & Success F or most of us, growing up we heard the same encouragement: work hard in school, get good grades, and then you’ll get a good job that you’ll keep the rest of your career. The truth is that this model has broken down and simply doesn’t offer any security. Today’s economy is much more complex, meaning that the prospect of having a life-long career-defining job is a thing of the past. Interest and Investment Earning Now Broken As a result, many people are exploring other options to secure additional income. One way is through interest earning. For decades, interest earning from investments and retirement savings has been a primary way people have built their wealth and created security for retirement. And while interest earning still remains a viable option to create wealth, our modern economic turmoil makes it much less certain. Over the last several years, tens of millions of people worldwide have lost their retirement, other savings, and equity in their homes, as well as their jobs. And earning potential has decreased as well. Stagnant wages combined with rising health care and cost of living have created a situation where people simply have less available money to invest and save. For instance, if you wanted to earn $600 a month, you’d need to have more than $360,000 in a savings account earning 2% interest. Unfortunately, most people simply don’t have that kind of available cash. So is there a solution? Residual Income Provides Promise Yes, there is a solution, and it’s called residual income, which is passive or recurring income that continues to be generated after the initial effort has been expended. There are several ways to build residual income. These include real estate and the purchasing of a franchise-like business. But these come with significant problems and risks. Again, to purchase real estate or a franchise requires significant sums of cash up front, often hundreds of thousands of dollars or more. This is a luxury that few people enjoy in today’s economy. And even if you could, we know that earning consistent profits without the risk of losing your investment is simply not a sure thing these days. I n the world of direct sales, women are at the center of success. In fact, more than 75% of all direct sellers are women. And more women than ever are starting successful home-based businesses. Why? There are several good reasons that a direct selling, home business makes perfect sense for women everywhere. Like anyone considering a home business, women are searching for more—more time, more freedom, more income, more flexibility, and more quality of life than what is offered in the “9-to-5” world. Women a Majority of Direct Sellers At the heart of the influx of women into the direct selling world is the fact that women are social creatures and natural networkers. Often called “relationship marketing,” direct selling is done most successfully by building relationships with others—something that women are usually very good at. And women also love to give referrals for just about anything—the clothing, food, services and other products they purchase. So referring or sharing a product or service with those they know—the best way to build a direct selling business—comes naturally for most women. Part-Time Hours, Full-Time Earnings The biggest reason women are so attracted to direct selling is because of the ability to supplement the family income—often significantly. A few hundred dollars can go a long way towards keeping up with bills, paying off the mortgage, saving for a child’s college education, and making regular contributions to a retirement fund. And the best news is that for many women, the part-time hours of a home business can soon turn into significant full-time income that lasts for years and years. Doing It All Many women love being a stay-at-home mom, caring for their family and home. But they also may want to “branch out” and make contributions in other ways. A direct selling business allows them to be the mom they love to be while also earning income and enjoying new relationships and personal growth. With all the uncertainty of our job market and economy, there has never been a better time for women everywhere to step into entrepreneurship and take control of their destiny. Interest Earning vs. Residual Earning — Continued on page 2 Did You Know? • 78% of all direct sellers are women • 86% of millionaire women are home business owners • 70% of all direct sales take place in the home—the place a woman controls and likely feels most comfortable Did you know that the direct sales/ network marketing industry has traditionally thrived when the overall economy is down? In fact, during the last recognized recession (2000– 2003), the direct sales industry grew by approximately 16%. Retail revenues, on the other hand, declined during that same timeframe. (Direct Sellers Association) Direct Sales Thrive in Downturn EVIEW REVIEW PREVIEW ON NE PREVIEW ONL LINE PREVIEW ONLIN ONLINE PREVIEW ONLINE P W ONLINE PREVIEW ONLINE PR EW ONLINE PREVIEW ONLINE PREV VIEW ONLINE PREVIEW ONLINE PREVIE REVIEW ONLINE PREVIEW ONLINE PREVIE PREVIEW ONLINE PREVIEW ONLINE PREV E PREVIEW ONLINE PREVIEW ONLINE PR INE PREVIEW ONLINE PREVIEW ONLINE P NLINE PREVIEW ONLINE PREVIEW ONLIN NLINE PREVIEW ONLINE PREVIEW ONLI NE PREVIEW ONLINE PREVIEW ON E PREVIEW ONLINE PREVIEW PREVIEW ONLINE PREVIEW EVIEW ONLINE PREV VIEW ONLINE PRE W ONLINE P ONLINE NLIN
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Volume 1 • ©2012 Sound Concepts
Discover the Home-Based Business Advantage“I am confident [network marketing] is a legitimate and sound business model. ”
» P3
The Business of the 21st Century“Network marketing is a strikingly fair, democratic, socially responsible system of generating wealth.”
» P2
Top 12 Reasons to Try a Direct-Selling Home BusinessDiscover why a direct sales home business make sense for people just like you.
» P4
Interest Earning vs. Residual Earning
Women Want More with Direct Selling
Economic turmoil points to residual income as solution to financial stability
A home-based business allows women the best of all worlds
*GB130*GB130
Prosperity & Success
For most of us, growing up we heard the same encouragement: work hard in school, get good
grades, and then you’ll get a good job that you’ll keep the rest of your career. The truth is that this model has broken down and simply doesn’t offer any security. Today’s economy is much more complex, meaning that the prospect of having a life-long career-defining job is a thing of the past.
Interest and Investment Earning Now BrokenAs a result, many people are exploring other options to secure additional income. One way is through interest earning. For decades, interest earning from investments and retirement savings has been a primary way people have built their wealth and created security for retirement. And while interest earning still remains a viable option to create wealth, our modern economic turmoil makes it much less certain. Over the last several years, tens of millions of people worldwide have lost their retirement, other savings, and equity in their homes, as well as their jobs. And earning potential has decreased as well. Stagnant wages combined with rising health care and cost of living have created a situation where people
simply have less available money to invest and save. For instance, if you wanted to earn $600 a month, you’d need to have more than $360,000 in a savings account earning 2% interest. Unfortunately, most people simply don’t have that kind of available cash.
So is there a solution?
Residual Income Provides PromiseYes, there is a solution, and it’s called residual income, which is passive or recurring income that continues to be generated after the initial effort has been expended. There are several ways to build residual income. These include real estate and the purchasing of a franchise-like business. But these come with significant problems and risks. Again, to purchase real estate or a franchise requires significant sums of cash up front, often hundreds of thousands of dollars or more. This is a luxury that few people enjoy in today’s economy. And even if you could, we know that earning consistent profits without the risk of losing your investment is simply not a sure thing these days.
In the world of direct sales, women are at the center of success. In fact, more than 75% of all direct sellers are women. And more women than ever are starting successful home-based businesses. Why?
There are several good reasons that a direct selling, home business makes perfect sense for women everywhere.
Like anyone considering a home business, women are searching for more—more time, more freedom, more income, more flexibility, and more quality of life than what is offered in the “9-to-5” world.
Women a Majority of Direct SellersAt the heart of the influx of women into the direct selling world is the fact that women are social creatures and natural networkers. Often called “relationship marketing,” direct selling is done most successfully by building relationships with others—something that women are usually very good at. And women also love to give referrals for just about anything—the clothing, food, services and other products they purchase. So referring or sharing a product or service with those they know—the best way to build a direct selling business—comes naturally for most women.
Part-Time Hours, Full-Time EarningsThe biggest reason women are so attracted to direct selling is because of the ability to supplement the family income—often significantly. A few hundred dollars can go a long way towards keeping up with bills, paying off the mortgage, saving for a child’s college education, and making regular contributions to a retirement fund. And the best news is that for many women, the part-time hours of a home business can soon turn into significant full-time income that lasts for years and years.
Doing It AllMany women love being a stay-at-home mom, caring for their family and home. But they also may want to “branch out” and make contributions in other ways. A direct selling business allows them to be the mom they love to be while also earning income and enjoying new relationships and personal growth.
With all the uncertainty of our job market and economy, there has never been a better time for women everywhere to step into entrepreneurship and take control of their destiny.
Interest Earning vs. Residual Earning — Continued on page 2
Did You Know?• 78% of all direct sellers are women
• 86% of millionaire women are home business owners
• 70% of all direct sales take place in the home—the place a woman controls and likely feels most comfortable
Did you know that the direct sales/network marketing industry has
traditionally thrived when the overall economy is down? In fact, during the
last recognized recession (2000–2003), the direct sales industry
grew by approximately 16%. Retail revenues, on the other hand, declined
during that same timeframe.
(Direct Sellers Association)
Direct Sales Thrive in Downturn
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There is another form of residual income, however, that can provide significant, long-term earnings and requires very little investment and risk. This residual income is the result of building a successful, home business based on direct sales.
Direct Selling Offers Low-Risk Residual WealthDirect selling refers to the distribution of products and services directly from the parent company to customers without the use of a traditional “retail” format. Instead, direct selling companies use normal, everyday individuals like you to do their “selling” for them. Often referred to as “referral marketing,” direct selling comes naturally for most people because we refer products and services we enjoy to our family, neighbors and friends all the time. This model also works well because it allows companies to save money in advertising and marketing that it would normally have to spend in the retail model.
The best part is that many direct selling companies provide significant financial and other incentives to its associates to promote its products. This is where residual earnings come in. Typical compensation plans in this market not only include the potential for quick and big bonuses, but most importantly offer you the ability to build substantial streams of residual income that you’ll continue to earn month after month for years to come—even if you stop actively working. This is done through building a networked organization.
And what about the risk associated with a direct selling business? It’s extremely low, as the only requirement to start is generally an enrollment fee that is less than $50. From there, as you build your business, you can invest a little of your earnings in more products and tools to continue that growth and success. What’s more, there’s no inventory, no employees, and no overhead
associated with a traditional business. In short, a direct sales business is by far the most accessible form of residual income.
A Viable Model for Tremendous SuccessYou may wonder if direct selling is truly a viable business model, or why there aren’t more people doing it. The truth is, millions of people are doing it. In fact, experts estimate that more than 70 million people worldwide (approximately 16 million in the U.S.) are operating a successful direct sales business. And they’re not the only ones who would tell you how great a home-based business can be. Business icons such as Warren Buffett, Stephen Covey and Robert Kiyosaki have all endorsed direct selling, stating that this model offers security and opportunity in today’s tumultuous economic climate. And if that’s not enough, perhaps understanding just how big the direct selling “pot” is can help you comprehend the viability of direct selling. Global sales in 2011 were about $153 billion. Who wouldn’t want a piece of that pie?
Beyond the financial potential of a home business, direct sellers enjoy other benefits, including more business training, personal growth, travel opportunities, and more.
Change Your LifePerhaps Alessandro Carlucci, World Federation Direct Selling Association chairman, puts it best: “Around the world, the stories of the incredible journeys many people have taken to success through direct selling tell a poignant tale of individual achievement. It is through our global statistics that we can begin to paint a picture that conveys the economic and social benefits direct selling provides.”
Looking for more from life and for a better opportunity to create financial security while enjoying more flexibility and freedom? You can—with direct selling.
Interest Earning vs. Residual EarningContinued from page 1
In their brochure More Money Less Tax, Rhonda Johnson and Tom Bass show other ways that a home business saves—and earns—you significant cash:
Scenario #1: No Home Business
» Husband works as employee ($72,465 income)
» Wife works as part-time employee ($26,702 income)
» Total Income: $99,167
Scenario #2: Wife Owns Home Business
» Husband works as employee ($72,465 income)
» Wife owns home business ($26,702)
» Total Income $99,167
Potential Savings with Scenario #2
1. Additional tax refund: $4,368
2. Fewer lunches eating out: $2,000
3. No commuting: $4,000
4. Reduced/eliminated child care: $3,600
5. Less work/more time with family: Priceless
6. Income potential: Unlimited
Additional Home Business Savings $13,968+
The Business of the 21st CenturyTaking control of your fi nancial future with Robert Kiyosaki
It’s no secret that recently our economy has been in shambles. Layoffs, cutbacks and foreclosures
are words we have become far too familiar with. Unemployment has been at an all-time high and outsourcing and underemployment have made it extremely difficult to find and maintain gainful job security. While this has been our reality over the last several years—it doesn’t have to be our future.
The Silver LiningThe truth is, these times of recession have proven to be fertile breeding grounds for innovation, initiative and old-fashioned American entrepreneurialism. In fact, more than half of the corporations that make up the Dow Jones Industrial Average got their starts during a recession. And it’s no different today. You have to take control of your financial future by taking control of your income source—start your own business.
For numerous reasons, Robert Kiyosaki cites network marketing as the business of the 21st century. While employment isn’t a bad thing, the future of generating genuine wealth lies in pioneering ways of doing business that elevate the financial well-being of humanity. Thus, a network marketing system is set up to make it possible for anyone to share in the wealth and turn interest income into residual income.
Developing the Mindset of an EntrepreneurToday, there are millions of people who dream about quitting their jobs and seeking success in an entrepreneurial world. Unfortunately, most of these people trade their dreams in for the lackluster routine of security and financial mediocrity. These people often don’t understand what it takes to develop an entrepreneurial mindset. Kiyosaki points out that most people think it takes a certain person or a certain magic to become an entrepreneur, while in reality, becoming an entrepreneur is not that big a deal—you just do it.
Due to economic uncertainty, becoming an entrepreneur and owning a home-based business has become the business model of the future. In his book The Business of the 21st Century, Robert Kiyosaki says, “By its very nature and design, network marketing is a strikingly fair, democratic, socially responsible system of generating wealth.”
“By its very nature and design, network marketing is a strikingly fair, democratic, socially responsible system of generating wealth.”
–Robert Kiyosaki
A Home Business Can Save Tons in Taxes and More!
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page 3
“The future is pretty exciting!”
Carrie Curley
“I have been in networking for about six months and am part of an amazing company! Currently, I’m making about $100 a week,
but see a lot of potential for growth. I never thought I would do network marketing. I didn’t want to bug my friends, I already have a job as a designer, I don’t know anything about network marketing…I had all the excuses. But guess what? People approached ME! I had to get used to people noticing me for positive reasons. They saw in my face how great I felt while taking my company’s products and wanted to know more! As far as the job? I still have it. But the excitement I feel knowing I can make my own future with a company that has completely supported me from day one is incredible. It’s an amazing industry. Never did I think those words would leave my mouth, but it’s true. With network marketing, the future is pretty exciting!”
“You CAN live the life of your dreams!”
Mary Black
“A year and a half ago, I thought I was stuck in a job that I literally hated. But being a government job with benefits I thought I should
consider myself ‘lucky’ for having a good paying job with health insurance. I was introduced to network marketing by a friend of mine and tried the products and had such great results other people started to take notice. I got into the business organically and after attending training a year ago, I had a life-changing experience where I knew this is what I wanted to do. It has taken me a year to believe that leaving my traditional job is an option. Now I’m making more than $1500 a month and no longer work for the taxpayers! I love helping others realize they don’t have to be stuck in jobs and CAN live the life of their dreams!”
Supplemental income a reality with network marketing
Mark and Lori Welch
“Our ministry calling is to start new churches, and we have always known we needed to supplement
our incomes to do that ministry. When my wife and I experienced great loss in our real estate business with the recent economic slide, we began praying for a solution to our financial needs. Being involved in network marketing has allowed us to stabilize our lives and to continue serving in our ministry. We are blessed to help so many other people with their health and wellness, as well as offer them income solutions. Now we make enough every month to make a house payment and both car payments, and we have money left over. Our lives are so blessed, and we want to share that with everyone!”
Network marketing has given me a choice
Eric Frank
“Network marketing has changed my life by allowing me the opportunity to earn
real profits as opposed to a salary from an employer. I have always wanted more out of life when it came to finances, but I just was not educated enough or had a good enough understanding of leveraged income. I have worked all my life for other people’s ideals. As a US Marine Corps Sergeant, as well as a Deputy Sheriff I have always worked hard for other people out of necessity. Having recently been involved in a motor vehicle accident while on duty, I decided to resign from policing and never look back! Networking has allowed me that choice!”
“Network Marketing [Direct Sales] has proven to be a viable and rewarding source of income.”
–Donald Trump, author of Why We Want You to Be Rich
“Direct selling is a business that works best when times are bad. Direct selling is a great model.”
– Jim Cramer, host of the CNBC show Mad Money
“If you really want to learn to be rich, you must begin to understand the power found in networks. The richest people in the world build networks.”
– Robert Kiyosaki, on the concept of direct sales
“Network marketing is the greatest source of grassroots capitalism. You learn how to take a small bit of capital—which is time—and another small bit of capital—which is money—and start the American dream.”
- Jim Rohn, well-known motivational speaker and author
“Americans from every walk of life can seize the opportunity of Direct Sales.”
– Former U.S. President Bill Clinton
“Visions of Wealth and Independence lead Professionals to Try [Direct Sales].”
- The Wall Street Journal, June 23, 1995
“People need network marketing . . . It has carved out the essence or best part of retailing—educating people about products and services that will improve their lives and that they don’t yet know exist. That’s what network marketing is really about.”
- Paul Zane Pilzer, economist and author of Unlimited Wealth
“After observing the industry of network marketing for several decades, I am confident it is a legitimate and sound business model.”
- Dr. Stephen R. Covey, renowned leadership, behavior and business expert
Top Business Leaders Embrace Network Marketing
From teaching to business to consulting, Dr. Stephen R. Covey has used his wide
array of experience to enrich the lives of others and help millions of people turn their dreams into realities. This inspirational thought leader is the author of the number one most influential business book of the 20th Century—The 7 Habits of Highly Effective People—and has applied the universal principles of this book to the business of network marketing.
Today’s reality is forcing people to find additional streams of income. In fact, 77% of Americans admit to living paycheck-to-paycheck. In addition, an estimated $3.4 trillion has been lost in retirement accounts during the recent recession. It’s no wonder then that people around the world are seeking financial security by building home-based businesses in order to supplement their income.
An Economy-Shifting Business ModelAs one of the premier business leaders of our time, Dr. Stephen R. Covey cites network marketing as an inspiring business model in today’s modern economy and has identified two compelling reasons why it is a viable option for anyone—even those with little to no experience in sales or business.
First, in network marketing everyone starts on a level playing field. You are not judged by age, background, race, education or financial condition, and as you help lift others to new levels, the industry rewards you. Network marketing is a business model Dr. Covey finds rousing amidst the stream of corruption and scandal that has been so rife in corporate America.
Second, while network marketing offers ample opportunity for professional or
financial success, the opportunity for personal growth and fulfillment is just as pronounced. It is a medium that allows you to literally create your own future through effective, consistent action—all the while—improving and renewing your personal self.
Taking your Home-Based Business to the Next LevelWhether you have been involved in your home-based business for several years, are just getting started, or are being introduced to the idea for the first time, applying the timeless principles taught by Dr. Covey will help you take your business to the next level. Dr. Covey’s 7 Habits move beyond living with fairness, integrity, service, and human dignity and allow you to become effective in reaching your network marketing goals.
Stephen R. Covey’s
7 HaBITSHaBIT 1: Be Proactive
HaBIT 2: Begin with the End in Mind
HaBIT 3: Put First Things First
HaBIT 4: Think Win-Win
HaBIT 5: Seek First to Understand, then to be Understood
HaBIT 6: Synergize
HaBIT 7: Sharpen the Saw
Business leader Stephen R. Covey touts advantages of network marketing
Discover the Home-Based Business advantage
“Network marketing is a proven vehicle that can allow you to consistently put first things first in your life. I have seen it time and again. It is a business model that works.”
–Stephen R. Covey
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1. Low Risk.You can create a business and generate business without having to invest huge start-up sums, develop a product, create marketing/sales materials, maintain overhead, or manage employees. The corporate company typically does all that for you.
2. Residual Income.As you build your organization, you are compensated for your growth. This income can become very significant and you can enjoy it month after month for years, even if you stop actively building your business.
3. Increased Flexibility.Whether you’re a part-time mom or work a normal “day job” doesn’t matter—it’s up to you how much time and effort you put into your business. And you decide when you work. This also translates to the freedom to still spend time with your loved ones and do the things you truly enjoy.
4. Time Leveraging of Others.The efforts of the organization you build directly benefit you—the more you train and work with them, the more financial success you’ll enjoy as they succeed.
5. It’s Natural.You already recommend products and services to others. Now, you can make money doing the same thing.
6. You Make the Decisions.In a direct selling business, you are your own boss. As a result, you get to make the decisions that make your business what it is.
7. Significant Tax Benefits.Running your own home-based business can substantially lower your tax burden—by an average of about $5,000—by allowing for various deductions, including office expenses, vehicle costs, business travel, insurance costs and many others.
8. Proven, Viable Model.Direct Selling is a proven financial model that offers stability and success in today’s deteriorating and tumultuous economic climate.
9. Endorsed by Top Business Leaders.Icons such as Stephen Covey, Warren Buffett and Robert Kiyosaki all have expressed their support of direct sales.
10. Security in Uncertain Times.Want to save for a rainy day, boost retirement savings, eliminate debt, enjoy greater tax savings, or pay off your mortgage faster? Whatever the reason, a home business opportunity can help provide stability in unstable times.
11. Proven Success, Even in Downturn.The network marketing model has demonstrated its resiliency during weak economic periods. Don’t be paralyzed like everyone else—take advantage of a recession-proof direct selling opportunity.
12. achieve Goals, Live Dreams.New income, time freedom and enhanced lifestyle are all possibilities with a direct sales home business. Through commitment, hard work, and honest effort, you can achieve your dreams with such an opportunity.
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For more information, please contact:
For additional copies of this newspaper visit www.readingisleading.com.Copyright ©2012 Sound Concepts. All Rights Reserved.
The earnings represented are not necessarily representative of the income an Independence Associate can or will earn through his or her participation. They are not guarantees or projections. Success will depend on the Associate’s level of diligence, hard work, and leadership.
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Jim Rohn, one of the most influential business minds of our time, spent decades helping people realize their dreams. Through his
own experience as a home-based business professional, Jim Rohn taught the necessary skills for living a good life and finding success in network marketing.
Jim Rohn taught the simple truth about succeeding in your home-based business: “The best products and the finest support system in the world can’t buy you the future. To achieve greatness in your personal and business life, you need the skills that will allow you to change your life—and your lifestyle.”
Building Your Network Marketing Business With Jim RohnFinding success is all about the skills you develop
Your Skills Determine Your Future
SHaRING: Jim Rohn taught how to share your message in a way that allows you to build a bridge that helps people move from skepticism to faith.
RECRUITING: The art of recruiting goes far beyond convincing someone to join your team. As a sponsor, it’s your responsibility to take your new recruit under your wing and prepare them for success.
ORGaNIZING: Creating synergy within your organization can be difficult but when accomplished the results are magic. With everyone working together, there is no limit to what can be accomplished.
PROMOTE: Part of Rohn’s timeless presentation focuses on training business owners to use ingenuity to represent their product and obtain customers through promotion.
COMMUNICaTION: Strengthening your communication techniques in order to conduct meetings and affect people with words is essential to success.
TRaIN/TEaCH: Rohn emphasized that training is assisting people in learning how the business works, while teaching is helping people apply these principles in life.
INSPIRE: Part of being a leader is getting the most out of people. To inspire is to help someone see themselves as more capable than they currently are, then helping them reach that next level.
Even more important than money in your home-based business is your ambition. Combine your ambition with the skills taught by Jim Rohn and your home-based business will be on the fast track to success. “I knew I found my home
in network marketing.” Ciji Siddons
“I never anticipated being involved in network marketing. Yet once I stumbled upon it, it was impossible to simply walk away. Just months into building my business, I have been able
to decrease the number of hours I spend waitressing and bartending—jobs that I appreciate but find unfulfilling. I have been in the restaurant industry for 12 years and at 28, I am more than prepared to satisfy my other passions. The $1500 a month income I have generated has afforded me the ability to spend less time in what was my traditional job while providing me more time to dedicate toward the pursuit of my master’s degree. I have every expectation of completing graduate school and retiring from my bartending job all in the same year. I have said for years that I was destined for something more. I knew I was meant to be a part of something monumental, and when I finally stopped to look at what network marketing had to offer, I knew I found my home.”
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