Source : Adam Parker, RealWire, www.showmenumbers.com and Andrew Smith, Escherman, blog.escherman.com Average UK views per Google indexed url per month (UK National Press sites) 0 100 200 300 400 500 600 Express Mail Mirror Daily Star Telegraph News Of The World The Guardian The Independent Financial Times The Sun UK Nationals Average Source : www.showmenumbers.com / blog.escherman.com
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Online news titles readership and engagement analysis 280710
Analysis of readership and engagement for 50 online news titles by Adam Parker, RealWire, www.realwire.com and Andrew Smith, Escherman, www.escherman.com (ten titles for each of UK Nationals, Busienss, Marketing, Technology and Consumer were analysed)
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Source : Adam Parker, RealWire, www.showmenumbers.com and Andrew Smith, Escherman, blog.escherman.com
Average UK views per Google indexed url per month (UK National Press sites)
0
100
200
300
400
500
600
Express Mail Mirror Daily Star Telegraph News Of The World
Average UK views per Google indexed url per month (Summary)
0
20
40
60
80
100
120
140
160
UK Nationals Average Business Average Marketing Average Technology Average Consumer Average Overall Average Source : www.showmenumbers.com / blog.escherman.com
Average time spent per page by UK visitors in seconds (Summary)
0
20
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140
UK Nationals Average Business Average Marketing Average Technology Average Consumer Average Overall Average Source : www.showmenumbers.com / blog.escherman.com
Average UK views per Google indexed url per month (All)
is4profit www.is4profit.com 3,400 3,420 99% 320,000 120,000 260 94 98 290,000 110,000 250 85 95 90.6% Growth Business www.growthbusiness.co.uk 5,940 10,500 57% 150,000 53,000 310 25 110 150,000 53,000 330 25 117 100.0% All countries changed to UK only as higher
Fresh Business Thinking www.freshbusinessthinking.com 41,000 41,000 100% 430,000 73,000 430 10 73 430,000 73,000 540 10 92 100.0% All countries changed to UK only as higher Business Average 63,087 3,321,100 955,300 377 53 124 904,000 211,500 409 31 130 77.5%
All Countries UK only Source : www.showmenumbers.com / blog.escherman.com
Notes on analysis
1. Google indexed urls figures based on response to the “site:domain” command in Google where “domain” equals the url specified – generally “www.domain.suffix” except where indicated.
2. Google AdPlanner traffic data is for the whole domain except where a specific subdomain has been used e.g eu.techcrunch.com and in the case of ComputerWorld where the blogs.computerworld.com subdomain traffic figure has been subtracted from the total traffic figures due to its material level (approx 20% of total
For the remainder of sites where the specified url indexed pages result is less than the total indexed pages for the domain as a whole a simplifying assumption that traffic to subdomains is not material has been applied. Sites where the specified url indexed pages represent less than 70% of the number of the domain as a whole are highlighted in orange.
3. Average views per url = Total page views / Number of Google indexed urls
4. Time spent per page = Total time spent per visit Total page views / Total views
5. Averages figures for categories and overall are simple averages not weighted.